Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership. Have the countless, conferences, articles, blog posts, books and presentations made a difference? Has Lean UX made a difference? How have the ideas evolved since 2010? In this talk, Jeff Gothelf, author of Lean UX, will recap his learnings from practitioner to author to teacher of Lean UX and the teams trying to adopt it. What’s worked? What hasn’t? Why? Where are things now and where are they headed? This tactical talk will cover all of that and more.

1. A L M O S T E V E RY T H I N G I ’ V E
L E A R N E D F R O M 5 Y E A R S O F
L E A N U X
J E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E

2. @ J B O O G I E
A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N

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4. @ J B O O G I E
5 Y E A R S A G O …
T H E P O S T T H A T S TA R T E D I T A L L

5. @ J B O O G I E
L E A N U X A L L T H E TA L K S
W H I C H L E D T O T H I S

6. @ J B O O G I E
L E A N U X - T H E B O O K !
W H I C H L E D T O T H I S

7. @ J B O O G I E
L E A N U X - T H E M U S I C A L !
W H I C H L E D T O T H I S

8. @ J B O O G I E
L E A N U X - T H E H A S H TA G !
W H I C H L E D T O T H I S
#leanux

9. @ J B O O G I E
M E . O N A I R P L A N E S . A L O T.
W H I C H L E D T O T H I S

10. @ J B O O G I E
T W O T H I N G S E M E R G E D

11. @ J B O O G I E
D E S I G N H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S

12. @ J B O O G I E
P R O D U C T D E V E L O P M E N T H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S

13. @ J B O O G I E
L E A N U X I S A G I L E U X
L E T ’ S G E T T H I S O U T O F T H E WA Y E A R LY

14. @ J B O O G I E
3 B I G L E A R N I N G S F O R D E S I G N

15. @ J B O O G I E
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY

16. @ J B O O G I E
R A D I C A L T R A N S PA R E N C Y
T H E R E A R E N O S E C R E T S

17. @ J B O O G I E
I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N
C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N

18. @ J B O O G I E
3 B I G L E A R N I N G S F O R P R O D U C T D E V E L O P M E N T

19. @ J B O O G I E
N O O N E WA S A S K I N G , “ S O W H AT ? ”
T E A M S W E R E S H I P P I N G F E A T U R E S

20. @ J B O O G I E
C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S

21. @ J B O O G I E
C O N T I N U O U S C O N V E R S AT I O N
Ship
SenseRespond

22. @ J B O O G I E
T H E O R G A N I Z AT I O N H A S T O S H I F T
M O S T I M P O R TA N T …

23. @ J B O O G I E
H U M I L I T Y
N E W T O O L S , N E W WA Y S O F T H I N K I N G

24. @ J B O O G I E
H O W M A N Y O F Y O U R U N A N D , W H I L E
Y O U ’ R E R U N N I N G , PA U S E , TA K E P H O T O S
A L O N G T H E WAY A N D U P L O A D T H E M T O
S O C I A L M E D I A ?
A T Y P I C A L S U R V E Y W O U L D A S K

25. @ J B O O G I E
T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?

26. @ J B O O G I E
Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E

27. @ J B O O G I E
Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E

28. @ J B O O G I E

29. @ J B O O G I E
I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E

30. @ J B O O G I E

31. @ J B O O G I E

32. T H E F U T U R E I S F O G G Y
A P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S

33. @ J B O O G I E
H U M I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

34. @ J B O O G I E@ J B O O G I E

35. "We poured surreal amounts of money into it, yet we all thought it had no
value for the customer, which was the biggest irony. Whenever anyone
asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No
one thought the feature justified the cost to the project. No one. Absolutely
no one."

36. "If you think that's a big failure, we're
working on much bigger failures right
now…some of them are going to make
the Fire Phone look like a tiny little
blip.
The size of your mistakes needs to
grow along with the company. If it
doesn't, you're not going to be
inventing at scale that can actually
move the needle."
http://www.businessinsider.com/jeff-bezos-why-fire-phone-was-a-good-thing-2016-5

37. @ J B O O G I E
E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H A T ?

38. @ J B O O G I E
E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
What’s the smallest thing we can make or do to test our assumptions?

39. @ J B O O G I E
T H E T R U T H C U R V E

40. @ J B O O G I E
I T E R AT I O N
Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )

41. @ J B O O G I E
D ATA
O B J E C T I V E M E A S U R E S O F S U C C E S S

42. @ J B O O G I E
R E S E A R C H I S PA R T O F T H E C Y C L E
W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”

43. @ J B O O G I E
A G I L I T Y
C O M P O N E N T S O F L E A N U X

44. @ J B O O G I E
R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X

45. @ J B O O G I E
D I D W E C H A N G E C U S T O M E R B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S

46. @ J B O O G I E
P R O G R E S S & F U N D I N G
E V I D E N C E - B A S E D D E C I S I O N S

47. _ _
SHIP
SENSERESPOND Q1: OKR’S
STAKEHOLDERS
EVERY QUARTER
$/€/£$/€/£
NEW OKR

48. @ J B O O G I E
T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y

49. @ J B O O G I E
T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S

50. @ J B O O G I E
G E T T O P R O D U C T FA S T E R
P R I O R I T I Z E L E A R N I N G O V E R G R O W T H

51. S H I F T F R O M A C U LT U R E O F D E L I V E RY
T O A C U LT U R E O F L E A R N I N G

52. @ J B O O G I E
T H A N K Y O U
J E F F G O T H E L F | | @ J B O O G I E | | J E F F @ G O T H E L F. C O
P R E - O R D E R N O W !
S E N S E A N D R E S P O N D . C O

53. http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg
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