Everyone working on a project has an impact on the end customer and intends to focus on the user experience. Delivering an engaging and usable product or service to customers however, is a journey. As a UX professional, you need to partner effectively with product owners, engineers, executives and other key stakeholders before your work will ever reach the end users you are designing for.
This presentation covers understanding the perspective of key stakeholders and covering tactics for successfully partnering in a UX strategy. How do I help decision makers “get” UX? What is the number one problem stakeholders have in evaluating design? How do I get stakeholder to value research?
12. Unlabel: SellingYou Without Selling Out - Mark Ecko
Before reaching goalkeepers,
need to pass the gatekeepers.
Before reaching goalkeepers,
need to pass the gatekeepers.
29. - Author & Stakeholders
- Background / Goals
- Research Questions
- Methodology
- Participants
- Schedule
The UX Research Plan That Stakeholders Love - Tomer Sharon
32. - Early & often
- All have failure of imagination
- Collective group activity
- Develops shared understanding
Prototype: How to Pre-visualize the Experience - Troy Parke
37. “UX is User Experience -
Not UseYour Experience”
“UX is User Experience -
Not UseYour Experience”
38. “I’m not a designer,
but could you just…”
“I’m not a designer,
but could you just…”
39. Show how to give feedbackShow how to give feedback
40. - It’s not art
- Does this meet our goals?
- Be respectfully direct
- Be able to answer “Why?”
- Ask questions
Giving Better Design Feedback - Mike Monteiro
77. Reference
Unlabel: SellingYou Without Selling Out - Mark Ecko
!
Drunk Tank Pink - Adam Alter
!
The UX Research Plan That Stakeholders Love - Tomer Sharon
!
Prototype: How to Pre-visualize the Experience - Troy Parke
!
Giving Better Design Feedback - Mike Monteiro
!
Surviving a Design Review - Charlie Kreitzberg
!
The Experience Design Process - Andrea Nelson
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78. Troy Parke | Sr UX Design Manager at Big Fish | @uxhow | http://www.uxhow.com