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Lavacon: What Is User Research?
1. @Speaker #LavaCon
UX for Content Strategists
and Technical Writers
What is User Research?
Patrick Neeman
Director of Product Design, Apptio
@usabilitycounts
www.usabilitycounts.com
Troy Parke
Associate UX Director, Disney
@uxhow
www.uxhow.com
12. The Competencies of User Experience
User Research
and Analytics
Understanding the
users through
observations and
data
@usabilitycounts @uxhow
Content
Strategy
Planning for the
creation, delivery
and governance of
usable content
Information
Architecture
Organizing
information in a
product or website
in a usable way
Interaction
Design
Designing interactive
behaviors with a
specific focus on
their use
Visual
Design
Designing the visual
qualities in an
aesthetically
pleasing way
Front End
Development
Building the
interactive behaviors
to be used by the
end user
http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
13. User Research
and Analytics
@usabilitycounts @uxhow #lavacon
Content
Strategy
Visual
Design
Front End
Development
Researcher
Information
Architecture
Interaction
Design
14. Interaction Designer
User Research
and Analytics
@usabilitycounts @uxhow #lavacon
Content
Strategy
Information
Architecture
Interaction
Design
Visual
Design
Front End
Development
15. How to get involved in the
process?
@usabilitycounts
21. Travel Website: Contextual Inquiry
Develop three provisional personas based on information
supplied by Troy and Patrick.
• Who are they?
• What do they want?
@usabilitycounts @uxhow #lavacon
• How they would do it?
• Why would they do it?