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Fast ways to create better products - by UX Rocks

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This presentation is about accelerating the design process of a product and how to quickly validate ideas. Long story short: fast ways to create better products. Long story: how to plan the roadmap of your products easier, how to validate your idea and how to iterate faster in a matter of weeks. A case study about a music festival mobile app, and how it can improve the festival experience.

Veröffentlicht in: Design
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Fast ways to create better products - by UX Rocks

  1. 1. WAYS FAST TO CREATE PRODUCTS BETTER
  2. 2. Oana Blaga Dan Gramadă Adrian Trefaș Mihai Bâlea
  3. 3. WAYS FAST TO CREATE PRODUCTS BETTER
  4. 4. WAYS FAST TO CREATE PRODUCTS BETTER
  5. 5. WAYS FAST TO CREATE PRODUCT THE RIGHT
  6. 6. Case study time!
  7. 7. Music Festival App
  8. 8. Research!!!
  9. 9. t 9 OBJECTIVES 55 HYPOTHESES
  10. 10. Secondary research Competitor analysis Survey Studies Other appsReviews!!! Demographics
  11. 11. Secondary research Competitor analysis Survey Studies Other appsReviews!!! Demographics
  12. 12. Age: 25 - 34 / 35 -44 / 18 - 24 Motives: for the music / to have fun First: Follow the festival Pre-organise / go with the flow Information !!! + quick answers + Notifications + clear timetable
  13. 13. The participant can’t easily manage their time at the festival. The participant does not have a common place for all information and someone always available for quick Q/A. Problems
  14. 14. DESIGN SPRINT TIME!!!
  15. 15. 1. Align 2. Diverge 3. Converge 4. Prototype 5. Test
  16. 16. Long term goal + CWs (Solution) Map Expert interviews + HMWs 1. Align Align Diverge Converge Prototype Test
  17. 17. Expert Interview + HMWs Align Diverge Converge Prototype Test
  18. 18. Memorable experience Improvements based on experience Keep the element of surprise Security is paramount Expert Interviews - BIG IDEAS Align Diverge Converge Prototype Test
  19. 19. How Might We’s Align Diverge Converge Prototype Test
  20. 20. How Might We’s Align Diverge Converge Prototype Test
  21. 21. Long Term Goal Align Diverge Converge Prototype Test
  22. 22. + can we (pessimist) Long Term Goal Align Diverge Converge Prototype Test
  23. 23. Map Align Diverge Converge Prototype Test
  24. 24. Map Align Diverge Converge Prototype Test
  25. 25. Map Align Diverge Converge Prototype Test
  26. 26. Map Align Diverge Converge Prototype Test
  27. 27. Map Align Diverge Converge Prototype Test
  28. 28. Map Align Diverge Converge Prototype Test
  29. 29. Map Align Diverge Converge Prototype Test
  30. 30. The Four Step Sketch Notes - Ideas - Crazy 8s - Concept (Solution Sketch) Inspiring Demos 2. Diverge Align Diverge Converge Prototype Test
  31. 31. Inspiring Demos Align Diverge Converge Prototype Test
  32. 32. Notes Ideas/doodles Crazy 8s The Concept The Four Step Sketch Align Diverge Converge Prototype Test
  33. 33. User Test Flow Voting & Decide Storyboard 3. Converge Align Diverge Converge Prototype Test
  34. 34. Voting & Decide Align Diverge Converge Prototype Test
  35. 35. User Test Flow Align Diverge Converge Prototype Test
  36. 36. Storyboard Align Diverge Converge Prototype Test
  37. 37. 4. Prototype Align Diverge Converge Prototype Test
  38. 38. 4. Prototype Align Diverge Converge Prototype Test
  39. 39. 5 users 4 prototypes 4 tasks 1 / 1 Interviews 5. Test Align Diverge Converge Prototype Test
  40. 40. Useful and easy to use. Social info is not complete. My experience appears too sudden. Icons in bottom bar - confusing. 5. Test Align Diverge Converge Prototype Test
  41. 41. Add to favorites / my experience is confusing. Add to My experience makes a new category? Where is the search? 5. Test Align Diverge Converge Prototype Test
  42. 42. Details page looks nice Why can’t I filter the list by food groups? What do the dots mean? 5. Test Align Diverge Converge Prototype Test
  43. 43. Assistant is hard to find. But, assistant is easy to use. Cool that you don’t necessarily need to talk with it. 5. Test Align Diverge Converge Prototype Test
  44. 44. What now?
  45. 45. PROBLEM 1. ALIGN 2. DIVERGE 3. CONVERGE 4. PROTOTYPE 5. TEST SOLUTION
  46. 46. ● Problem Solver ● Fast Validation ● Low Risks - Smart Investment ● Together, Alone ● Power of Momentum ● Team doesn’t get bored TAKEAWAYS
  47. 47. TAKEAWAYS IT’s FUN! ● Problem Solver ● Fast Validation ● Low Risks - Smart Investment ● Together, Alone ● Power of Momentum ● Team doesn’t get bored
  48. 48. JAMMING WORKSHOP Register: ux.rocks/jam @uxdotrocks
  49. 49. Q&A @uxdotrocks
  50. 50. THANKS! @uxdotrocks

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