2012 UX in Canada - Work & Salary Survey Presentation

2012 UX Work and Salary Survey
The Canadian Edition
Meghan Deutscher & Laura Ballay
Periscope User Experience
www.periscopeux.com

February
26th,
2013

2

About Us
We
are
two
User
Experience
Designers
who,
one
year
ago,
decided
to
join
forces
as

Periscope
UX.

The
past
year
we
spent
a
lot
of
9me
learning
how
to
market
ourselves
and
establishing

a
clientele
–
it’s

been
a
HUGE
learning
experience.

During
our
careers
here
in
Vancouver,
there
have
always
been
a
few
pieces
of
the

puzzle
we
felt
were
lacking:

  Where
is
UX
happening
in
Canada?

And
in
what
industries?

  What
design
services
and
skills
are
sought
aRer?

  What
is
reasonable
compensa9on?


3

Survey Goal
Gather
up-‐to-‐date
informaAon
about
the
state
of
user
experience
jobs
in
Canada
to

help
all
professionals
understand
the
landscape
and
opportuniAes
in
Canada
and

how
they
can
posiAon
themselves
in
the
UX
market.

Learn
about:

  Who
we
are
&
our
experience

  The
companies
we
work
for

  What
we
do
at
work

  How
we
ﬁnd
work

  How
we’re
compensated


4

The Work and Salary Survey
25 Questions
Online
survey
ran
November
2012

Canada-wide
Survey
sent
out
to
UX
groups
in

Vancouver,
Calgary,
Edmonton,

Toronto,
OXawa
and
Montreal

159 Responses
From
a
(very
rough)
pool
of
800


5

Who Responded? Demographics
5%

21 - 25

20%
26 – 30 years old
51% Male, 49% Female

26%
31 - 35 Predominantly
26
–
45
years
old

49%
from
Vancouver

17%

36 - 40
18%
Toronto

17%

41 - 45 18%
Calgary

15%
Other
Canadian
Ci9es

10%

46 - 50
6%

Over 50


6

Who Responded? Education
46% Bachelor’s Degree, 32% Master’s Degree
7%
Cer9ﬁcate
Program,
6%
Some
graduate
school,
4%
Junior
College

Graphic
Design
Interac9ve
Design
Arts

Communica9on
Design
Fine
Arts
Architecture

Informa9on
Design
HCI
Marke9ng

Computer
Science
Business
/
Management
Sciences

UX
Courses
&
Workshops
Info
&
Library
Sciences
Web
Design

Human
Factors
Industrial
Design
Educa9on

Mul9-‐/Digital/New
Media
Psychology
Interac9on
Design

Engineering
Wri9ng
/
Publishing
Anthropology

IT
/
Development


7

Who Responded? Experience
45% UX Designer, 12% Interaction Designer, 10% Information Architect
6%
Consultant,
<
5%
each:
UI/Interface
Designer,
Web
Designer,
User
Researcher…

40%

36%

Over
10
years

6
-‐
10
years

3
-‐
5
years

12%

9%
0
-‐
2
years

3%

Entry
Level
Mid
Level
Senior
Senior
Execu9ve,

Management,
President,
or

VP
or
Director
Owner


8

Companies & Products

Company types

76%
Websites
25%
SoRware
Company

18%
Design
Agency

75%
Mobile Applications
18%
Consul9ng
Firm

62%
Web applications / SaaS 13%
Consumer
Products

10%
Service
company

40%

Desktop Software

Prevalent Sizes
37%

Intranets
33%
-‐
1000+
employees,
14%
-‐
51-‐200

23%

Social Media

Others:
Physical
Products,
Public
Kiosks.
Clients
Entertainment
Systems,
etc.
30%
internal,
37%
external,
33%
both

Average
number
of
product
types:
3.5


9

Self-Employment
Men
Women

70%
11% Self-employed, 6% Freelance
65%

90%
of
freelancers
and
77%
of
the
self-‐
employed
have
9+
years
of
experience.

35%

30%

Self-‐Employed
Freelance


10

Time Spent
Most have been at current job for 5 years or less (88%)
1-‐3
years
is
the
most
common
length
of
9me
(42%).

Hours worked per week
Less
than
30

30-‐40
hours

40-‐50
hours
Over
50

7%

42%
47%
4%


11

Tasks
On average respondents perform 5-6 tasks frequently and 7-8 occasionally

Performed Frequently Performed Occasionally Reviewed or Delegated
Wireframing
and
sitemaps
User
research
(48%)
Graphic
/
visual
design
(43%)

(71%)

Persona
development
/
Content
genera9on
/

Interac9on
design
(66%)
audience
defini9ons
(47%)
copywri9ng
(37%)

User
flow
and
scenario
Heuris9c
analysis
/
Review
Design
templates
/
style

development
(48%)
(44%)
guides
(33%)

Prototyping
(41%)
Usability
tes9ng
(42%)
Accessibility
review
(27%)

Strategic
work
(39%)
User
flow
/
scenario
Usability
tes9ng
(25%)

development
(40%)

Content
inventory
(25%)

Evangelizing
/
public
speaking

(39%)


12

Finding Work
LinkedIn is the most widely used to ﬁnd UX jobs and contracts (46% of
respondents use often)
Other
methods
used
by
<
11%:
IxDA,
Placement
Agencies,
Internal
Recruiters,
etc.

Friends/word-of-mouth is the most effective way to ﬁnd work (46%)
Followed
by:

28%
networking

13%
online
ads

9%
social
media

4%
online
poroolio
&
job
fairs


13

Salary

Average Salary: $89,095


14

Salary by Gender
Average salary for women: $81,731; for men: $96,276

Men
Women

21
-‐
25
26
-‐
30
31
-‐
35
36
-‐
40
41
-‐
45
46
-‐
50
51
-‐
55
56
-‐
60
Over
65


15

Salary by Gender
Gap due to age distribution?
AGE RANGE WOMEN MEN
Average Salary # Respondents Average Salary # Respondents
21-‐25
$48,750
4
$56,250
4

26-‐30
$67,028
18
$86,254
13

31-‐35
$77,375
24
$91,625
16

36-‐40
$80,083
12
$103,719
15

41-‐45
$94,944
9
$110,944
18

46-‐50
$123,500
6
$104,700
10

Over
50
$112,000
5
$72,500
4


16

Salary by Gender
Gap due to experience levels? Possibly…
EXPERIENCE LEVEL WOMEN MEN
Average Salary # Respondents Average Salary # Respondents
Entry
Level
$53,00
10
$55,260
5

Mid
Level
$73,100
35
$77,061
21

Senior
$95,611
27
$101,097
36

Management,
etc.
$136,250
4
$121,867
15

Exec.,
Owner,
etc.
$80,000
2
$113,333
3


17

Salary by Level of Education
Average salary for Bachelor’s: $89,494; Master’s: $88,647
EDUCATIONAL LEVEL % RESPONDENTS AVERAGE SALARY
High
School
Degree
3%
$80,875

Junior
College
4%
$85,500

Cer9ﬁcate
Program
7%
$87,545

Bachelor’s
Degree
46%
$89,494

Some
graduate
school
6%
$83,667

Master’s
Degree
32%
$88,647

Doctorate
Degree
/
Post-‐Doc
3%
$112,000


18

Hourly Rates

Average Hourly Rate: $87
  Based
on
rates
received
from
34.6%
of
respondents

  Minimum:
$30;
Maximum:
$180

Hourly
Rates

200

150

100

50

0


19

Hourly Rates
How are people paid?
  59%
paid
only
by
hourly
rate

  5%
by
project
/
ﬂat
rate

  7%
by
daily
rate

  29%
by
some
combina9on
of
the
above


20

Hourly Rates by Gender & Experience
Average hourly rate for women: $84; for men: $90
Based
on
rates
provided
by
25
women
and
28
men.

YEARS OF EXPERIENCE % RESPONDENTS AVERAGE HOURLY
Under
1
year
2%
$30

1
-‐
2
13%
$53

3
-‐
5
15%
$57

6
-‐
8
9%
$91

9
-‐
10
19%
$96

Over
10
years
42%
$106


21

Thank You
See the full report at:
http://www.slideshare.net/uxdesignstrategy/

Questions, comments or feedback? Special thanks to:
VanUE,
CalUX,
UX
Edmonton,

www.periscopeux.com

Uxirregulars,
the
OXawa,
Montreal,

info@periscopeux.com
Toronto
and
Vancouver
IxDA

chapters,
@UXcampOXawa,
and
all

@periscopeux

those
who
responded
to
the
survey!


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