UX Café October 2013: Eewei Chen '101 design ingredients to solve big tech problems'

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This document provides a summary of recipes for applying lean startup principles in large organizations. It outlines 6 recipes: 1) Test your biggest hypothesis first, 2) Slice it thinly, 3) Timebox it, 4) Fail fast, fail often, 5) Check the data, and 6) Build up enough momentum. For each recipe, it describes the problem it addresses and provides guidance on implementing that recipe through examples and best practices like identifying assumptions to test, monitoring changes over time, and keeping focus through iterative improvements. The overall aim is helping large organizations adopt a startup mentality of frequent learning through quick, data-driven experimentation.

Technology Business

“Efforts and courage are not enough
without purpose and direction.”
John F. Kennedy

http://www.ml.sun.ac.za/wp-content/uploads/2009/08/social_graph.png

Recipe 4:
Lean Startup in Large Organisations
Eewei Chen
me@eewei.com @ultraman 101DesignIngredients.com
eewei@emoti.vu / @emotivu / Emoti.vu

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Good Design is life

me@eewei.com @ultraman 101DesignIngredients.com

no longer exist

no one can live without

Startup Mentality = Survival
me@eewei.com @ultraman 101DesignIngredients.com

Why 101?
• 101 problems
• 10 Recipes (case studies)
• Light-weight
• Easy to read and apply
• A catalyst

me@eewei.com @ultraman 101DesignIngredients.com

Lean Startup In Large Organisations
1. Test Your Biggest Hypothesis First
2. Slice It Thinly
3. Timebox It
4. Fail Fast, Fail Often
5. Check The Data
6. Build Up Enough Momentum

me@eewei.com @ultraman 101DesignIngredients.com

PROBLEM

Teams don’t test often or early
enough, making it difficult to fix
problems later.

me@eewei.com @ultraman 101DesignIngredients.com

1. Test Your Biggest Hypothesis First
Fragmented travel services and platforms

Big Assumption:
Connecting useful ancillary services with
travellers via mobile can make money

Airline

Advertiser

Poor mobile engagement

Do it quickly:
Identify a big assumption
Keep it simple:
Create your MVP
Improve quickly:
Learn to improve of pivot

me@eewei.com @ultraman 101DesignIngredients.com

PROBLEM

Companies waste time creating
really complex features no one
wants.

me@eewei.com @ultraman 101DesignIngredients.com

2. Slice It Thinly
Mobile First

Deep Dive

Happy Path

Start small:
1 platform, 1 section or 1 holistic experience
Do what’s necessary:
Features that would break “it” if not there
Test quickly:
Lo-fi remote usability testing
me@eewei.com @ultraman 101DesignIngredients.com

PROBLEM

Teams spend too much time
discussing ideas without
making any decisions.

me@eewei.com @ultraman 101DesignIngredients.com

3. Timebox It

OBJ
ECT
IVES

15
mins

Set meaningful objectives:
Decide what absolutely has to be discussed and why...
Have shorter meetings:
Start short and get another meeting if you need to rather than filling in time
Validate quickly:
Ask someone who matters = proof it works! (or doesn’t)
me@eewei.com @ultraman 101DesignIngredients.com

PROBLEM

Many companies are still too
risk-averse: over-analysing &
making incremental changes
that don’t make a difference.

me@eewei.com @ultraman 101DesignIngredients.com

4. Fail Fast, Fail Often

Done

Recognise failure:
Don’t beat that dead horse
me@eewei.com @ultraman 101DesignIngredients.com

DESTINATIONS

Provide frequent updates:
Learn and test it again...and again

Home

Learn from failure:
Why didn’t it work before?

PROBLEM

Companies don’t monitor
customer usage closely enough
to see what’s really going on.

me@eewei.com @ultraman 101DesignIngredients.com

5. Check The Data
Have assumptions to test:
What’s the problem and what can fix it?
Monitor change over time:
Analyse and compare cohort behaviours
Don’t make things up:
The facts are the facts
Problem
• Usefulness of info
• Clarity of info
• Ease of finding info

Sky.com Super Nav
Assumptions
• Super nav drop down
• Quick tasks
• Simplified IA
Testing
• 3 Remote usability tests

me@eewei.com @ultraman 101DesignIngredients.com

PROBLEM

Organisations launch
substandard products because
they have hard deadlines to meet.

me@eewei.com @ultraman 101DesignIngredients.com

6. Build Up Enough Momentum
RELEASE

s
focu

ile

ob
on m

B

L
M
L

B
M

L

B
M

Keep the fire burning:
MVP done? Now improve it!
React to market and trend changes:
Technology, Culture, new opportunities...
Go small:
... but often and test and learn!
me@eewei.com @ultraman 101DesignIngredients.com

Thank you

25% Discount code:
PragProgEeweiChen101
101designingredients.com

me@eewei.com @ultraman 101DesignIngredients.com

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UX Café October 2013: Eewei Chen '101 design ingredients to solve big tech problems'

1. “Efforts and courage are not enough without purpose and direction.” John F. Kennedy http://www.ml.sun.ac.za/wp-content/uploads/2009/08/social_graph.png Recipe 4: Lean Startup in Large Organisations Eewei Chen me@eewei.com @ultraman 101DesignIngredients.com eewei@emoti.vu / @emotivu / Emoti.vu

2. rs ea 0y 2 Good Design is life me@eewei.com @ultraman 101DesignIngredients.com

3. no longer exist no one can live without Startup Mentality = Survival me@eewei.com @ultraman 101DesignIngredients.com

4. Why 101? • 101 problems • 10 Recipes (case studies) • Light-weight • Easy to read and apply • A catalyst me@eewei.com @ultraman 101DesignIngredients.com

5. Lean Startup In Large Organisations 1. Test Your Biggest Hypothesis First 2. Slice It Thinly 3. Timebox It 4. Fail Fast, Fail Often 5. Check The Data 6. Build Up Enough Momentum me@eewei.com @ultraman 101DesignIngredients.com

6. PROBLEM Teams don’t test often or early enough, making it difficult to fix problems later. me@eewei.com @ultraman 101DesignIngredients.com

7. 1. Test Your Biggest Hypothesis First Fragmented travel services and platforms Big Assumption: Connecting useful ancillary services with travellers via mobile can make money Airline Advertiser Poor mobile engagement Do it quickly: Identify a big assumption Keep it simple: Create your MVP Improve quickly: Learn to improve of pivot me@eewei.com @ultraman 101DesignIngredients.com

8. PROBLEM Companies waste time creating really complex features no one wants. me@eewei.com @ultraman 101DesignIngredients.com

9. 2. Slice It Thinly Mobile First Deep Dive Happy Path Start small: 1 platform, 1 section or 1 holistic experience Do what’s necessary: Features that would break “it” if not there Test quickly: Lo-fi remote usability testing me@eewei.com @ultraman 101DesignIngredients.com

10. PROBLEM Teams spend too much time discussing ideas without making any decisions. me@eewei.com @ultraman 101DesignIngredients.com

11. 3. Timebox It OBJ ECT IVES 15 mins Set meaningful objectives: Decide what absolutely has to be discussed and why... Have shorter meetings: Start short and get another meeting if you need to rather than filling in time Validate quickly: Ask someone who matters = proof it works! (or doesn’t) me@eewei.com @ultraman 101DesignIngredients.com

12. PROBLEM Many companies are still too risk-averse: over-analysing & making incremental changes that don’t make a difference. me@eewei.com @ultraman 101DesignIngredients.com

13. 4. Fail Fast, Fail Often Done Recognise failure: Don’t beat that dead horse me@eewei.com @ultraman 101DesignIngredients.com DESTINATIONS Provide frequent updates: Learn and test it again...and again Home Learn from failure: Why didn’t it work before?

14. PROBLEM Companies don’t monitor customer usage closely enough to see what’s really going on. me@eewei.com @ultraman 101DesignIngredients.com

15. 5. Check The Data Have assumptions to test: What’s the problem and what can fix it? Monitor change over time: Analyse and compare cohort behaviours Don’t make things up: The facts are the facts Problem • Usefulness of info • Clarity of info • Ease of finding info Sky.com Super Nav Assumptions • Super nav drop down • Quick tasks • Simplified IA Testing • 3 Remote usability tests me@eewei.com @ultraman 101DesignIngredients.com

16. PROBLEM Organisations launch substandard products because they have hard deadlines to meet. me@eewei.com @ultraman 101DesignIngredients.com

17. 6. Build Up Enough Momentum RELEASE s focu ile ob on m B L M L B M L B M Keep the fire burning: MVP done? Now improve it! React to market and trend changes: Technology, Culture, new opportunities... Go small: ... but often and test and learn! me@eewei.com @ultraman 101DesignIngredients.com

18. Thank you 25% Discount code: PragProgEeweiChen101 101designingredients.com me@eewei.com @ultraman 101DesignIngredients.com

UX Café October 2013: Eewei Chen '101 design ingredients to solve big tech problems'

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UX Café October 2013: Eewei Chen '101 design ingredients to solve big tech problems'