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Applying Systems
Thinking in Product
Design
@shekman
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Systems Thinking
<Wireframe of design explorations>
?
1
?
Ruairi Galavan
Product ManagerProduct Manager
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System?
“A system is an interconnected set of
elements that is coherently organized
in a way that achieves something.”
ELEMENTS What are the core elements in the system?
INTERCONNECTIONS How are the elements connected? 

What are the relationships?

What are their inputs and outputs?
PURPOSE What does this achieve?

🌳
🤔
🌆Systems Product
?
📱⚽
ELEMENTS What are the core elements in the system?
INTERCONNECTIONS How are the elements connected? 

What are the relationships?

What are their inputs and outputs?
PURPOSE What does this achieve?

Article
Author
Content
Reaction
Article
Author
Content
Reaction
Browse and
search
Help Center
Messenger
(Browse)
Users
Content
management
system
Teammate
Article
Article
Article collections
Create and
manage
Article
Author
Content
Reaction
Browse and
search
Help Center
Messenger
(Browse)
Users
Content
management
system
Teammate
Article
Article
Article collections
Create and
manage
Inbox
Search
Send article
Messenger
(Delievered in
conversation)
Article
Author
Content
Reaction
Browse and
search
Help Center
Messenger
(Browse)
Users
Content
management
system
Teammate
Article
Article
Article collections
Create and
manage
Inbox
Search
Send article
Messenger
(Delievered in
conversation)
Feedback loop
Suggest articles
Suggestion
system
Suggest articles
Self-Serve channels
Feedback loop
Views, Search terms, Reactions, Replies, Goals,…
How did it help?
Created a shared
vision
Allowed feedback and
collaboration early
Broke a big product
into multiple parts
Product consistency
Article
Author
Content
Reaction
Content
management
system
Teammate
Article
Article
Article collections
Create and
manage
Browse and
search
Help Center
Messenger
(Browse)
Users
Inbox
Search
Send article
Messenger
(Delievered in
conversation)
Feedback loop
Suggest articles
Suggestion
system
Suggest articles
Self-Serve channels
Feedback loop
Views, Search terms, Reactions, Replies, Goals,…
How can you apply?
ELEMENTS What are the core elements in the system?
INTERCONNECTIONS How are the elements connected? 

What are the relationships?

What are their inputs and outputs?
PURPOSE What does this achieve?

• Can the system achieves the same
goal with a smaller amount of
elements?
• Are there elements with similar
purpose? Can you reuse or combine
them?
• Can it be organised with a better
structure?
Systems Thinking
Thank you
@shekman

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Systems Thinking - Shekman Tang