The document discusses the difference between confidence and arrogance in design. It provides perspectives from designers such as Philippe Starck and Judy Estrin, who emphasize listening to customers and avoiding assumptions. While confidence is important, the document advocates for avoiding arrogance by moving carefully, learning continuously, and focusing on positive impact over many decades.

1. A R R O G A N C E A N D C O N F I D E N C E
I N D E S I G N R E D U X
J O N T Y S H A R P L E S , V P P R O D U CT & D E S I G N , A I RA LO

2. A R R O G A N C E A N D C O N F I D E N C E
I N D E S I G N R E D U X
J O N T Y S H A R P L E S , V P P R O D U CT & D E S I G N , A I RA LO

3. M E
Andy Beaumont

4. J U I CY SA L I F, 1 9 9 0

5. H OT B E R TA A , 1 9 9 0

6. H OT B E R TA A , 1 9 9 0
MrWaiteDT

7. YO U N G E R, P E R H A P S M O R E
A R RO G A N T M E

8. M Y V E RY OW N
B RO K E N C O M B
Albertus Gorman

9. Albertus Gorman
Centron Productions
" I F I T WA S E ASY, E V E RYO N E
WO U L D B E D O I N G I T."

10. Z E RO TO K N OW L E D G E I S A L S O A
B I T O F A B U Z Z

11. B E CAU S E S O M E O N E VA L U E S
YO U AS YO U

12. G I V E YO U R S E L F A B R E A K

13. Q U E ST I O N T H E N O R M

14. Majority world transport
Contract roles
Hactar
Digital Product
& Marketing
Fintech &
Healthcare
AAA Games
Experiential
marketing
< 1999 2022
Desire to build

20. L I T T L E R O O M F O R AS S U M P T I O N S .

21. J U DY E ST R I N
“A R RO G A N C E
I N D I CAT E S T H AT YO U
A R E N OT L I ST E N I N G TO
C U STO M E R S ,
E M P LOY E E S A N D
YO U ’ R E N OT LO O K I N G
AT YO U R C O M P E T I TO R S
H O N E ST LY.”
Judy Estrin 2019

22. A R RO G A N C E A N D C O N F I D E N C E I N D E S I G N
R E D U X
Philippe Starck

23. H A RVA R D, 2 0 0 5
Harvard University

24. C E M E N T I N G I N N OVAT I O N
C U LT U R E AT FAC E BO O K
@Meta

25. T H I S M A N Y
@Meta

28. A R RO G A N C E A N D C O N F I D E N C E I N D E S I G N
R E D U X
Philiippe Starck

29. Philiippe Starck
“ D O N ’ T WO R RY A BO U T B E I N G
AC C U S E D O F B E I N G A T H I E F.
E V E N I F YO U W E R E TO, YO U H AV E
N OT G OT T H E T I M E TO TA K E T H E
T R I A L A N D E R RO R RO U T E .”

30. “ I T ’ S L I K E , E V E RY DAY YO U WA K E
U P A N D YO U ’ R E P U N C H E D I N T H E
STO M AC H … I U S E D TO R U N A LOT,
B U T T H E P RO B L E M W I T H R U N N I N G
I S YO U C A N T H I N K A LOT ”
Guillaume Paumier 2011

31. B E R T RA N D R U S S E L L , 1 9 6 0

32. F
A
S
T
S
L
O
W
C O N F I D E N T A R RO G A N T
"G O O D D E S I G N I S T H O RO U G H D OW N TO T H E
L AST D E TA I L :
N OT H I N G M U ST B E A R B I T RA RY O R L E F T TO
C H A N C E . CA R E A N D AC C U RACY I N T H E
D E S I G N P RO C E S S S H OW R E S P E CT TOWA R D S
T H E C O N S U M E R."
M OV E FAS T A N D B R E A K T H I N G S
K L F

33. K E E P L E A R N I N G

34. A N T I -A R RO G A N C E

35. A N D B R E AT H E

36. Koepernick
B R I C KS A N D P I E C E S

37. Luigi Rosa
B R I C KS A N D P I E C E S
P E P YS D I A RY- S I Z E D A F FA I R

38. LOT S O F H A N D - M E - D OW N S
NickPiggott

39. Scarlet Sappho
AS T RO N AU T

40. steviep187
' H I G H WAY PAT RO L'

41. Pascal from Heidelberg, Germany
C O S M I C F L E E T VOYAG E R ( 1 9 8 6 )

42. I M P E R I A L STA R D E ST ROY E R ( 2 0 1 9 )

43. L E G O A L M O ST W E N T
BA N K R U P T

44. J U ST L A Z Y

45. Waterfall, by TonyFlow76

46. G I V E U S E R S T H E P I E C E S

47. L I M I T E D PA L E T T E S
A R E F U N

48. LO O KS S I M P L E ( I S H )
TonyFlow76

49. I M P E R I A L STA R D E ST ROY E R ( 2 0 1 9 )
P O U R I T A L L O U T A N D S I F T
Tiago Catarino

50. K N O L L

51. K N O L L
O R D E R O F O P E RAT I O N
IKEA

52. IKEA
I N ST R U C T I O N S

53. furnitureparts.com
+ C O N F I D E N C E
- A R RO G A N C E

54. LEGO
A L E G O S E T

55. A C O U N T RY YO U ' V E
N E V E R V I S I T E D

56. Petr Dlouhý
T RAV E L S TO 2 0 1 9

57. " I ' M G O I N G TO A F R I CA"
I T ’ S H OT ?
Warner Bros. Television

58. Petr Dlouhý
T RAV E L S F RO M 2 0 1 9 I N
T H E M A J O R I T Y WO R L D
Mercator
M A J O R I T Y WO R L D
M I N O R I T Y WO R L D

59. H E R E B E D RAG O N S
Common license

61. " I ' M G O I N G TO A F R I CA"

62. " I ' M G O I N G TO A F R I CA"
U B U N G O B U S T E R M I N A L ,
DA R E S SA L A A M

63. @MachinePix
A N E XC U S E TO S H OW I C E C R E A M
B E I N G B OX E D

64. T H E I C E C R E A M L E N S
I S DA N G E RO U S
Columbia Pictures / SKA Films

65. E V E RY T H I N G I S A L I E N ?

66. Garrett Ziegler
C U R RY ?

67. " I ' M G O I N G TO A F R I CA"
I S I T H OT ?

68. E V E RY T H I N G I S B RO K E N ?
Strategic Friends International

70. W H AT ' S C O M M O N AT A
M AC R O L E V E L ?

71. C U LT U R E
C L I M AT E
I N F RA ST R U CT U R E
The Spruce/Bahareh Niati

72. C R E AT E DATA S T RATA
Cosmic Timetraveler

73. M A K I N G S E N S I B L E D E C I S I O N S

74. H OW W E E X P E R I M E N T

75. ‘ W I L L’ I N STA D O F ‘ P E R H A P S ’
MatlabTricks

76. C O N F I D E N C E
D O N E

77. D O N E
A R RO G A N C E

78. T E M P TAT I O N

79. W E ’ L L TA K E O U R T I M E

80. W E ’ L L AVO I D A R RO G A N C E
A LO N G T H E WAY, TO O.
C U LT I VAT E P O S I T I V E I M PACT
T H AT L AS T S F O R D E CA D E S

81. T H A N K YO U
J O N T Y S H A R P L E S | @ G R I N G O M O S E S