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Rob Scherer
User Experience Lead
@uxRob
Rob Alford
Product Manager
@robmalford
Using a design sprint to
accelerate innovat...
Build Launch LearnIdea
Mon
Unpack
Tue
Sketch
Wed
Decide
Thu
Prototype
Fri
Test
The GV design sprint process
@uxRob@robmalf...
We shortcut the usual endless-debate
cycle and compress months of time into a
single week. Instead of waiting to launch a
...
“Organisations that are truly lean have
a strong competitive advantage
because they respond very rapidly
and in a highly d...
SEEK agile development lifecycle
Think
Deliver
Tweak
Design
Daily
stand up
Team
Backlog
refinement
Product
Backlog
Retrosp...
SEEK agile development lifecycle
Think
Deliver
Tweak
Design
Daily
stand up
Team
Backlog
refinement
Product
Backlog
Retrosp...
Build Launch LearnIdea
Mon
Unpack
Tue
Sketch
Wed
Decide
Thu
Prototype
Fri
Test
The GV design sprint process
@uxRob@robmalf...
Build Launch LearnIdea
Mon
Unpack
Tue
Sketch
Wed
Decide
Thu
Prototype
Fri
Test
Empathy? Earlier user feedback?
The GV desi...
Customer journey
@uxRob@robmalford
Empathy map
@uxRob@robmalford
Deviating from the GV process
@uxRob@robmalford
Ideas
Iteration
Im
plem
entation
Requirem
ents
Discover Define Develop Deliver
The question or problem A clear opportunity
...
Deviating from the GV process
1.Build empathy
2.Earlier user engagement
3.Test multiple ideas
4.No executive votes
@uxRob@...
The key ingredients
1.The right team
2.Keeping it visual
3.Tight time constraints
4.Executive buy in (and freedom)
@uxRob@...
Practical tips
1.Homework
2.Learn to draw exercise
3.Everyone facilitates
4.Everyone takes notes
5.Guerrilla research
@uxR...
Homework
@uxRob@robmalford
Learn to draw exercise
@uxRob@robmalford
Everyone facilitates
@uxRob@robmalford
Everyone takes notes
@uxRob@robmalford
Guerrilla research
@uxRob@robmalford
So what?
@uxRob@robmalford
Get in touch
/seek-user-experience
@SEEK_Geek
@uxRob
@robmalford
We’ve got some shoes to fill
Product Manager (Jobseeker)
Product Manager (International)
Delivery Manager x 2
We’re always ...
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Using a Design Sprint to Accelerate Innovation - Agile Australia

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Veröffentlicht am

Last year, we worked on a project where we trialled the design sprint process created by Google Ventures.

We’d identified an opportunity. We had a segment of the market that we weren’t serving particularly well and when we had a look around, it seemed that nobody else was either. The area was ripe for disruption and we believed that if we didn't disrupt ourselves, somebody else would.

This talk covers:

1. what a design sprint is
2. some of the modifications we made to the Google Ventures process
3. a few practical tips that might help if you're running your own sprints

Veröffentlicht in: Design

Using a Design Sprint to Accelerate Innovation - Agile Australia

  1. 1. Rob Scherer User Experience Lead @uxRob Rob Alford Product Manager @robmalford Using a design sprint to accelerate innovation
  2. 2. Build Launch LearnIdea Mon Unpack Tue Sketch Wed Decide Thu Prototype Fri Test The GV design sprint process @uxRob@robmalford
  3. 3. We shortcut the usual endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, teams get great data from a prototype. The sprint gives these companies a superpower: The ability to build and test nearly any idea in just 40 hours. www.gv.com/sprint/ @uxRob@robmalford
  4. 4. “Organisations that are truly lean have a strong competitive advantage because they respond very rapidly and in a highly disciplined manner to market demand, rather than try to predict the future.” – Mary Poppendieck @uxRob@robmalford
  5. 5. SEEK agile development lifecycle Think Deliver Tweak Design Daily stand up Team Backlog refinement Product Backlog Retrospective Showcase Measure Iterations •  Employment Business Long Term Strategy •  Market data •  Competitive landscape •  Product feedback Inception Tweaks from Product Metrics Product Metric Learnings Roadmaps •  Strategic Roadmap •  Product Roadmaps •  Stream Roadmaps •  Tech Roadmap Prioritisation of ideas list Business Case Opportunity Analysis Production Release Problem Definition Conceptual Design Refine Design Detailed Design Research & Validation Testing and Evaluation @uxRob@robmalford
  6. 6. SEEK agile development lifecycle Think Deliver Tweak Design Daily stand up Team Backlog refinement Product Backlog Retrospective Showcase Measure Iterations •  Employment Business Long Term Strategy •  Market data •  Competitive landscape •  Product feedback Inception Tweaks from Product Metrics Product Metric Learnings Roadmaps •  Strategic Roadmap •  Product Roadmaps •  Stream Roadmaps •  Tech Roadmap Prioritisation of ideas list Business Case Opportunity Analysis Production Release Problem Definition Conceptual Design Refine Design Detailed Design Research & Validation Testing and Evaluation Trying to predict the future? Endless debate cycle? @uxRob@robmalford
  7. 7. Build Launch LearnIdea Mon Unpack Tue Sketch Wed Decide Thu Prototype Fri Test The GV design sprint process @uxRob@robmalford
  8. 8. Build Launch LearnIdea Mon Unpack Tue Sketch Wed Decide Thu Prototype Fri Test Empathy? Earlier user feedback? The GV design sprint process @uxRob@robmalford
  9. 9. Customer journey @uxRob@robmalford
  10. 10. Empathy map @uxRob@robmalford
  11. 11. Deviating from the GV process @uxRob@robmalford
  12. 12. Ideas Iteration Im plem entation Requirem ents Discover Define Develop Deliver The question or problem A clear opportunity A functioning and proven concept Unpack & empathy How might we? Sketch & test Decide & prototype Diverge and converge @uxRob@robmalford Shared understanding Informed decision Definition Execution
  13. 13. Deviating from the GV process 1.Build empathy 2.Earlier user engagement 3.Test multiple ideas 4.No executive votes @uxRob@robmalford
  14. 14. The key ingredients 1.The right team 2.Keeping it visual 3.Tight time constraints 4.Executive buy in (and freedom) @uxRob@robmalford
  15. 15. Practical tips 1.Homework 2.Learn to draw exercise 3.Everyone facilitates 4.Everyone takes notes 5.Guerrilla research @uxRob@robmalford
  16. 16. Homework @uxRob@robmalford
  17. 17. Learn to draw exercise @uxRob@robmalford
  18. 18. Everyone facilitates @uxRob@robmalford
  19. 19. Everyone takes notes @uxRob@robmalford
  20. 20. Guerrilla research @uxRob@robmalford
  21. 21. So what? @uxRob@robmalford
  22. 22. Get in touch /seek-user-experience @SEEK_Geek @uxRob @robmalford
  23. 23. We’ve got some shoes to fill Product Manager (Jobseeker) Product Manager (International) Delivery Manager x 2 We’re always looking for passionate people who know their stuff. Talk to us. @uxRob@robmalford

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