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How to make ‘what’s next in advertising’ happen How do you get clients to take the risk of trying something new and more actively embracing the new marketing world? How do you encourage action?
Estimate the risk associated with what you are presenting.  What aspect of the idea could be a stumbling block for approval?
minimize this perceived risk
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Making Next Happen

  • 1. How to make ‘what’s next in advertising’ happen How do you get clients to take the risk of trying something new and more actively embracing the new marketing world? How do you encourage action?
  • 2. Estimate the risk associated with what you are presenting. What aspect of the idea could be a stumbling block for approval?
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.