1. LED Money
How to Monetize Using Technology

2. Live Mobile Advertising – Next Big Thing

3. LED Money
Place LED display (24“ x 18“, 36” x 24” or suitable sizes ) in the rear window of
car(Cab) or on the top of the car(Cab)
Camera mounted on LED Panel
Live Video advertisements, Paid Content
Weight of the panel: 20-25 Kgs
Price: Rs 25,000 max
(can go down significantly if bought in bulk)
Wi-fi or 3G Connectivity: Rs. 1000/month(max per month)
Web Services: One time setup cost per advertiser
Technology: IBM Software and Cloud Storage

4. Concept
• Unique Concept
• Mobile Advertisement solution for next
generation of marketing
• Vehicle mounted LED Display
• Cloud Based Solution
• Pay as you go model
• Can reach more targeted audience
• No option to turn advertisement off
• Vehicle owners can make money
• Advertiser will get direct feedback using cameras
mounted on led panels

5. Hardware
• Excellent Alternative to Advertisement Monitors
• Easy to Install Mounting
• Industrial Grade LED Screen
• Sunlight Readable
• High Contrast
• Thick Anti-Glare Glass (Scratch Resistant)
• Built-In Stereo Speakers
• LightSensor Technology (Auto Dimming Backlight)
• "Button-less" Design
• VGA Input
• Wide Operating Temperature of -20 to 70 Celcius
• Native 800 x 600 (1.15+ Million Dots) or higher resolutions
• 140 Degree Viewing Angle
• Compatible with Windows OS and Linux
• Camera Sensor
• Wifi or 3G connectivity

6. Software
• SOA & Web Services
• WebSphere
• PHP & MySQL
• XML, JSON
• Open Source Video/Audio Format
• Live Streaming
• Company(Advertiser) Module
• Admin Module

7. Payment Model-I
• Payment will be based on no. of km vehicle travels
per day and density of area(s) travelled.
• GPS tracking of vehicle
• Companies will pay for advertisement
• Location based real time system
• Much less advertising cost compared to
Hoardings/TV/Print Media

8. Payment Model-II*
• For Advertisers : Rs. 5000 per car per month
• For vehicle owner: Rs. 3 per km.
• Minimum travelling : 20 Km
• Maximum payment per day: Rs. 120(@40
Km/Day)
• Profit : Rs. 1200 per vehicle
• Expense: Rs. 200 per vehicle
(Hardware/Software, insurance, other expense)
(*The above mentioned calculation is sample calculation, actual payment model can vary depending on
current price of hardware and software and initial setup.)

9. Conclusion
• Unique Concept
• Can target audience directly in crowded areas of the cities.
(Lakes, Temples, Multiplexes, Malls, Schools, Colleges, Train Stations, Bus Depot, Tourist Attractions)
• Taxi Cab services are getting organized in India
• Alternate revenue stream for individual with four wheeler or taxi
cab services or individual taxi owners
• Sustainable growth model
• Can relay important news, weathers, discounts available in near by
places, local business directory
• Can be useful in disaster management