Presentation delivered at HostingCon 2011 on August 10th 2011 in San Diego CA

1. Every Millisecond Counts! Faster Websites Matter – Help Your company and Your Clients get Better ROI from their Websites Yottaa Inc. 2 Canal Park 5th Floor Cambridge MA 02141 http://www.yottaa.com @Yottaa © 2011 Yottaa Inc. All Rights Reserved.

3. 2002 NTT/Verio

4. 2004 Affinity Internet (Now Hostway)

5. 2006 Intermedia.NET

6. 2008 NaviSite (Now a Time Warner Cable Company)

7. 2011 Yottaa2 © 2011 Yottaa Inc. All Rights Reserved.

8. Yottaa Introduction 3 © 2011 Yottaa Inc. All Rights Reserved.

9. Yottaa - The Web Performance Company We provide all-in-one web performance service that makes websites faster: No installs | No code changes |Flexible Partner Programs | Double site speed with a few clicks. Assess Optimize Benchmark Monitor Make your site faster Analyze performance issues Compare to other sites Continuously monitor for problems 4 © 2011 Yottaa Inc. All Rights Reserved.

10. Why website speed matters 5 © 2011 Yottaa Inc. All Rights Reserved.

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14. 9 Slow is Stressful Slow is Painful SlowKills © 2011 Yottaa Inc. All Rights Reserved.

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17. Time Perception Perception Varies Age Sex Cultural Stress Level Happy/Angry 12 © 2011 Yottaa Inc. All Rights Reserved.

18. 2 Seconds

20. 15 Speed & Website Metrics Time on Site Pages / Visit What difference does it make? Bounce Rate Revenue SEO Conversion Rate Speed influences key website metrics 15 © 2011 Yottaa Inc. All Rights Reserved.

21. Speed & Business Metrics 16 Revenue & User Satisfaction # of Items in Shopping Cart Conversion Forms Filled Brand Perception Likelyhood of return, recommendation or share © 2011 Yottaa Inc. All Rights Reserved.

22. 17 Speed & Competition Competition Every Millisecond Counts "First and foremost, we believe that speed is more than a feature. Speed is the most important feature.” @fredwilson – VC in NYC © 2011 Yottaa Inc. All Rights Reserved.

23. 18 Speed & SEO SEO Slow loading sites rank lower “Google incorporating site speed in search rankings” @mattcutts – Google © 2011 Yottaa Inc. All Rights Reserved.

24. How Fast Does Your Website Load?

27. 22 Most Expensive Keywords In Google AdWords #9 Hosting $31.91 cpc

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31. Web Hosting Example 26 © 2011 Yottaa Inc. All Rights Reserved.

32. What about Hosting Clients? 27 © 2011 Yottaa Inc. All Rights Reserved.

33. Scenario: Shared Hosting Customer Hires a new marketing person who reviews their website speed. AND/OR Has web developer tell them that their site is too slow and should be moved. What Happens Next? © 2011 Yottaa Inc. All Rights Reserved.

34. Customer: “You put too many websites on my server” Customer: “Your network connections are bad” Customer: “Your servers are mis-configured” Customer: “Upgrade my server for free or….” 29 Hosting customer calls Technical Support © 2011 Yottaa Inc. All Rights Reserved.

35. 30 Hosting Technical Support Response Hoster to Customer: “We run our servers at the 50th percentile and allow for 80% peak utilization” © 2011 Yottaa Inc. All Rights Reserved.

36. 31 Who Wins? Customer? HostingTech Support? © 2011 Yottaa Inc. All Rights Reserved.

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38. Hoster: “Unfortunately we feel that your website is slow – not due to our servers and network – it’s slow because your website is poorly coded and not optimized for performance. Your website code is making 500 roundtrips from the browser to the server, downloading 2.4MB of assets and has 50 3-rd party widgets all loading sequentially.” 33 Honest Hosting Technical Support Response © 2011 Yottaa Inc. All Rights Reserved.

39. Example Customer Of Large Hoster 34 Key West Bed and Breakfast Website Competition is fierce. Websites need to be slick. This site is hosted by a famous large host. It’s slow. Very slow. © 2011 Yottaa Inc. All Rights Reserved.

40. 35 Example #2 Customer Of Large Hoster Restaurant in Jersey City, NJ The Website is slow. Very slow. It’s on a server at a premium-priced hoster. © 2011 Yottaa Inc. All Rights Reserved.

41. Your answer could be Yottaa 36 © 2011 Yottaa Inc. All Rights Reserved.

42. Web Performance Is Hard For Your Customers 37 3rd party assets/widgets Performance uncertainty 100+ factors can make your website slow © 2011 Yottaa Inc. All Rights Reserved.

43. 38 Help Your Customer Understand Why Their Site Is Slow

44. Yottaa’s Global Network Dublin Chicago Amsterdam Seattle Boston Beijing New York San Francisco Washington Dallas Singapore Office Locations Cloud-Based Optimization Nodes Cloud-Based Monitoring Nodes 39 © 2011 Yottaa Inc. All Rights Reserved.

45. The Solution: Yottaa Customer Website & Web App in Hosting Facility Users Internet 40 Infinitely Scalable Cloud Services © 2011 Yottaa Inc. All Rights Reserved.

47. Demo 42 © 2011 Yottaa Inc. All Rights Reserved.

48. 43 Demo © 2011 Yottaa Inc. All Rights Reserved.

49. Test Your Website Speed 44 Visit www.Yottaa.com Enter a URL in the Box

50. 45 Assess Your Website Speed Understand Your Yottaa Score View Assessment Information

51. 46 Understand Your Page Load Times Understand Your Page Load Time Breakdown View your page load waterfall

52. Benchmark Your Website Performance 47 Benchmark Your Website With the Competition

53. Link Your Google Analytics with Yottaa Site Performance Data 48 Link Your Google Analytics. Assess Your Website Performance and It’s Effect on Website and Business Metrics

54. 49 Make Your Website Faster with Yottaa Optimizer Activate Yottaa Optimizer To Make Your Website 50% faster or more!

55. 50 Q & A Thank you for viewing For More Information Contact: William Toll Email: wtoll@yottaa.com Phone: +201.204.9880 Web: www.yottaa.com Twitter: @utollwi © 2011 Yottaa Inc. All Rights Reserved.