Do you have what it takes to be an entrepreneur? Starting your own business can feel like a big risk. This webinar, presented by Jock Fairweather from Little Tokyo Two, will provide you with practical strategies and advice from someone who has found success in creating a business and who helps entrepreneurs reach their goals on a daily basis. By helping you understand common start up mistakes, this webinar will provide you with the confidence you need to forge your own path and reap the rewards of your successful venture.

3. By vetting people for passion, purpose and
personality we are able to create spaces that
inspire an epic community to create epic change.
Epic people creating epic change.

4. The Story…

5. 155 Queen Street: The Capital
155 Queen St: The Capital

6. The Future.

7. User centric design
User-Centric Design

8. The first thing you need to truly consider…
What exactly are you doing it for?
Is it to free up time?
Entrepreneurship?
Become a unicorn?
Follow your passion?
Create another revenue stream?
These are all very different kinds of business.
What it actually takes to succeed…

9.  Follow through
 Burn the boats
 It is all about who you
know
 Hunger for knowledge
 Strategic agility
 Do anything to make the
sale, just make sure you
deliver afterwards
The Entrepreneurial Mindset
 Efficiency
 Problem solving
 Know thy enemy
 Customer experience
 Done is better than perfect
 No such thing as talent
 Drawing a line in the sand
 Accelerated learning

10. Jock Fairweather
SERVICES
Jock and Little Tokyo Two
• When LT2 was started, Jock didn’t even know what co-working was.
• He bought a place to solve problems his friends were facing in business.
• The work became too much for one person and he had to figure out how to get
more ‘members’ to employ more people to help.
• The value of LT2 is the contacts and vetted community that it has curated.
• Jock had 3000 1-on-1 meetings in the first year of LT2 to promote the benefits of
LT2.
• He also had 1500 1-on-1 meetings with influential people in Brisbane to get
support from respected businesses.

11. Maha Sinnathamby
COMMUNITIES & PLACES
Maha Sinnathamby and Springfield
• Identified a 2860 hectares of inhospitable, inaccessible land in an economically depressed
region in Queensland.
• Without a dollar to his name, negotiated his way into a land sale of $8,000,000; with only 12
months to secure the initial $3,000,000.
• Managed to raise the necessary $3,000,000 and entered into strategic conversations at all
levels of Government
• Passed the Springfield Act (QLD) with all 89 parliamentarians in favour of his master planned
city.
• Sold 293 hectares of land for $3,000,000 (wrote off all debt) and finally had clear ownership
over the land in it's entirety.
• 20 years after the land was initially secured, Greater Springfield became home to over 20,000
residents, with a project expenditure of over 10-billion, while still only 10% developed.

12. SOFTWARE MARKETPLACES
Mike Trussler and Plantminer:
• In 2012 Michael was a civil engineer doing FIFO work in
North Queensland and had no idea what a tech company
was.
• Had an idea to solve a huge procurement headache he and
many other of his colleagues had while working as an
engineer.
• The idea came to life in 2013 after connecting with his
business partner – 20,000 calls in 6 months later and
PlantMiner was born.
• Since 2013 PlantMiner has raised 10m in 4 rounds of capital
raising and employees over 70 people .
• PlantMiner has grown to be the largest online construction
marketplace in Australia and New Zealand.
Michael Trussler

13. Ryan Tattle
HARDWARE/PRODUCTS
Ryan Tattle and Uthermic
• To truly innovate, Ryan believes that it has to come from a real world problem
derived directly from real people rather than focus groups or market research.
• From experiencing and seeing the restrictions that temperature can have on
people in their day to day lives, Uthermic wants to create a world where
temperature has no limitations on the human experience.
• Testing and feedback is key. There were just over 8000 people in their target
market that they engaged with and learnt from right from the start. Their goal was
for a 50% acceptance rate from potential consumers.
• Uthermic’s minimum viable product was launched after nearly 2 years, 37 different
iterations, 25 testing locations in 10 countries and $200,000.

14. Common Mistakes
• Hiring too quickly
• Over-estimating revenue forecasts
• Under-budgeting costs
• Trying to be everything to everyone
• Selling out
• Thinking I knew it all
• Lack of patience
• Communicating while in a
bad mood
• No focus on personal life
• Degradation of mental health

15. Important Lessons
1. Mentors are a must
2. Working from home full-time doesn’t work
3. Team is everything
4. Sleep is vital
5. Morning rituals are a must
6. Never conform
7. Know your strengths and weaknesses
8. Be open to feedback
9. Question everything
10. Work on patience
11. Hire on cultural contribution
12. Must know everything about your competition

16. Important Lessons Contd.
13. Do some work on the weekends
14. Cut things and move on
15. Bet everything but the house
16. Understand your why
17. Karma is real
18. Consistency is key
19. The worst they can say is no
20. Transparency
21. Hire wizards part-time
22. Use your customers as your growth metric
23. Business is about margin and line items

17. In Summary
The world needs creatives
and the world needs doers.
But most of all the world
needs creative doers.

18. 1. Vision
2. Problem solving
3. Ideation
4. Validation
5. Prototyping
6. Sales
Next Steps:

19. 1. Slack
2. Trello
3. Feedly
4. Google Drive
5. Tech Crunch
6. Tech in Asia
7. Audible
8. Startup MVP www.thunderlizards.com.au/startup-mvp-program
Tools

20. Fire away!
Q&A Time