Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

5 David Ogilvy Lessons To Help You Become A Better Advertiser

3.967 Aufrufe

Veröffentlicht am

Looking for tips on how to become a better advertiser? These quotes from "The Father of Advertising", David Ogilvy, will show you the way.

Veröffentlicht in: Marketing
  • How to start a wildly profitable 7 figure marketing business and get your first commission check tonight, click here ★★★ https://bit.ly/2kS5a5J
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Doctor's 2-Minute Ritual For Shocking Daily Belly Fat Loss! Watch This Video ◆◆◆ https://tinyurl.com/bkfitness4u
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • What are the best natural remedies for hair loss? ➤➤ http://t.cn/AiHip2fH
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Sharpen your mind with brain pill. learn more info.. ♥♥♥ https://tinyurl.com/brainpill101
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Would you rather read the text transcript of how a burnt-out, 40 year old mother lost 84lb doing NO exercise, using a simple set of Flavor-Pairing Rituals? Read The Text Version Here To Find Out..  http://scamcb.com/poundinc/pdf
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

5 David Ogilvy Lessons To Help You Become A Better Advertiser

  1. 5 David Ogilvy Lessons To Help You Become A Better Advertiser
  2. Who was ?
  3. Advertising Exec Founder of Ogilvy & Mather “The Father of Advertising”
  4. Here are his five best lessons to help you become a better advertiser.
  5. DO YOUR HOMEWORK “You don’t stand a tinker’s chance of producing successful advertising unless you start by doing your homework. I have always found this extremely tedious, but there is no substitute for it. First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it.”
  6. DO YOUR HOMEWORK “You don’t stand a tinker’s chance of producing successful advertising unless you start by doing your homework. I have always found this extremely tedious, but there is no substitute for it. First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it.” Buy the book!
  7. Translation: Don’t cheat advertising.
  8. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” FOCUS ON YOUR HEADLINES
  9. Or go headline-less.
  10. MO’ INFO, MO’ DOLLARS “The more informative your advertising, the more persuasive it will be.”
  11. MO’ INFO, MO’ DOLLARS “The more informative your advertising, the more persuasive it will be.” Don’t be afraid of copy.
  12. Yep, that’s more than enough info.
  13. “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” WRITE LIKE YOU SPEAK
  14. Just don’t be Ralphy. https://www.youtube.com/ watch?v=8KUZro9rwVg
  15. PERSONALITY = DIFFERENTIATION “There isn’t any significant difference between the various brands of whiskey or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents and the margarines . . . The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”
  16. There you have it. Go be like David and create great ads.
  17. Just…don’t.

×