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USECON RoX2016: Agile & User Experience - Crossing Borders?

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USECON
USECON

Speaker: Christoph Schmiedinger (Management Consultant bei Boris Gloger Consulting) Ein Grundprinzip agiler Methoden ist die kontinuierliche Einbindung der zukünftigen User, um an Hand von deren Feedback das Produkt weiter zu entwickeln. Um die aktuelle Digitalisierungsoffensive erfolgreich zu gestalten, ist es notwendig, diese regelmäßige Einbindung noch viel intensiver zu forcieren, als dies bisher in der Praxis der Fall ist. Nur so werden die Unternehmen von heute die modernen Lösungen von morgen mitgestalten können. Freuen Sie sich auf einen erfrischenden Vortrag über das „Grenzgebiet“ von User Experience und agilen Methoden wie Scrum.

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Agile and User Experice – Crossing Borders? Christoph Schmiedinger 08.11.2016
Agile?
It‘s all about the stakeholders...
The initial Scrum picture Modell aus den 90ern... Product Backlog Iteration Daily ProductScrum Team PO
Von Scrum 1.0 zu Scrum 3.0: https://blog.borisgloger.com/2015/06/08/von-scrum-1-0-zu-scrum-3-0/ Product Backlog: • Small • No upfront filling Solve a problem that the user has!
How to achieve? Observe user needs Quickly develop a solution Let the user test every increment Incorporate the user‘s feedback Don‘t ask the user what he wants...
Design Thinking
UX Design is an essential part of the development team and therefore a core capability
The development team writes most of the user stories!
Nordstrom Innovation Lab Source: Nordstrom Innovation Lab Video https://www.youtube.com/watch?v=szr0ezLyQHY
Source: elen1 / 123RF Stock Photo Maria 34 Jahre alt „Skeptikerin“ ø Vermögen: ~50.000,- ø Deckungsbeitrag: 17% Favourite Channel: Desktop Personas User Experience Fairs Customer Journeys
What can we learn from leading edge organizations? Build your teams around products & processes Align organizational structure according these teams Let them create the best user experience (while pursuing a sustainable business model)
Source: Agile Way of Working at ING Netherlands https://www.youtube.com/watch?v=NcB0ZKWAPA0
Source: Agile Way of Working at ING Netherlands https://www.youtube.com/watch?v=NcB0ZKWAPA0
Selbst sicher zum Erfolg.

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USECON RoX2016: Agile & User Experience - Crossing Borders?

  • 1. Agile and User Experice – Crossing Borders? Christoph Schmiedinger 08.11.2016
  • 3. It‘s all about the stakeholders...
  • 4. The initial Scrum picture Modell aus den 90ern... Product Backlog Iteration Daily ProductScrum Team PO
  • 5. Von Scrum 1.0 zu Scrum 3.0: https://blog.borisgloger.com/2015/06/08/von-scrum-1-0-zu-scrum-3-0/ Product Backlog: • Small • No upfront filling Solve a problem that the user has!
  • 6. How to achieve? Observe user needs Quickly develop a solution Let the user test every increment Incorporate the user‘s feedback Don‘t ask the user what he wants...
  • 8. UX Design is an essential part of the development team and therefore a core capability
  • 9. The development team writes most of the user stories!
  • 10. Nordstrom Innovation Lab Source: Nordstrom Innovation Lab Video https://www.youtube.com/watch?v=szr0ezLyQHY
  • 11. Source: elen1 / 123RF Stock Photo Maria 34 Jahre alt „Skeptikerin“ ø Vermögen: ~50.000,- ø Deckungsbeitrag: 17% Favourite Channel: Desktop Personas User Experience Fairs Customer Journeys
  • 12.
  • 13. What can we learn from leading edge organizations? Build your teams around products & processes Align organizational structure according these teams Let them create the best user experience (while pursuing a sustainable business model)
  • 14. Source: Agile Way of Working at ING Netherlands https://www.youtube.com/watch?v=NcB0ZKWAPA0
  • 15. Source: Agile Way of Working at ING Netherlands https://www.youtube.com/watch?v=NcB0ZKWAPA0
  • 16. Selbst sicher zum Erfolg.