The Forecast // Beauty

The Forecast
Beauty
By Usbek & Rica I November 2014

Table of contents
Beauty Today & Tomorrow | November 2014
METHODOLOGY
INTRODUCTION
PART 1 – MARKET DYNAMICS

PART 2 – CONSUMERS’ATTITUDES
PART 3 – GLOBAL INDUSTRY TRENDS
PART 4 – THE FUTURE OF BEAUTY

Methodology
For this study report, the Usbek & Rica team has analyzed, selected and prioritized the collected
information from a sociological, cultural and marketing perspectives. To do so, they have used a
variety of tools, both internal and external, combining:
•  Insights (analysis of research studies that have been published in the
media)
•  Experts (interviews, fairs, conferences, seminars, round tables)
•  Daily watch (specialized websites, blogs, social media, print and online
magazines)
•  In-situ observations (travel trips, shop visits, art exhibitions, films,
advertising, the street)

This study report outlines the key current and
future trends in global beauty. Here, the term
“beauty” encompasses product innovation,
retail concepts, consumer behaviors and
cultural rituals. It focuses on female beauty,
and the men’s perspective will be analyzed in
a future dedicated report. Through a
combination of market, consumer insights
and product case studies, this analysis
depicts an industry that is incredibly fast-
paced, multifaceted and interconnected.

In a world where anything is available
anywhere at anytime, beauty consumers have
become more demanding towards the
products and services they use everyday, and
so they expect even more from the brands
they purchase. The highly competitive
environment is forcing companies to adopt a
forward-thinking mentality and constantly
innovate to cater to ever-evolving consumer
needs and stay in the competition.

Pressured consumers demand time-saving
options more than ever before. With time now
an essential in the beauty equation, brands
and retailers are reacting by providing quick
ﬁxes, express results, and fast, convenient
services.

As self-image is now crucial, consumers and
brands alike have cultivated a new deﬁnition
of identity and individuality. Recent
movements are dismantling traditional beauty
ideals, with women celebrating diversity and
favoring “real” beauty over imposed
standards.

What’s more, the latest technological and
digital advancements are taking center stage
and driving the future of the industry. Cutting-
edge product innovations are changing how
consumers use, interact with and think about
beauty.
Introduction

United States
The US cosmetics industry
is predicted to generate US
$60.58 billion in revenue
in 2015 and US$62.46
billion in 2016, up from
2014’s US$58.79.

Russia
Sales of perfumery and
cosmetic goods would have
grown by 14.1% in 2013
and approached US$15
billion (11,1 billion €)
versus 13.2% in 2012.

Brazil
Brazil is predicted to be
the powerhouse of beauty
in the future, replacing
North America in terms of
ranking- this represents a
massive 73% of absolute
growth by 2017.

Find our complete analysis in the full report!
Contact us at: contact@usbek-et-rica.fr
You want to know more about market dynamics?

PART 2 – CONSUMERS’ ATTITUDES
TOWARDS BEAUTY

1. Global consumers’ expectations

What do consumers expect from brands and
retailers when they purchase beauty products?

Instant
gratification
Busy and impatient consumers pick health and beauty products that promise speedy
results. They want instant gratiﬁcation with minimum fuss, and marketers are getting
innovative in the speed game.
Essentials
Products that are functional, effective and deliver god results. Usually consumers are
ready to spend a premium on basic skin care products such as cleansers, toners and
moisturizers that are the foundation of their beauty look.
Access
Security
The downturn has not halted people' desire to maximize the quality of their consumption.
These savvy shoppers are seeking alternative ways to access indulgences that were
previously exclusive to the wealthy. “Affordable luxuries“ are perceived as a good way to
bring pleasure and joy and, in some cases, to gain appeal as consumers satisfy their need
for regular treats in their lives.
Beauty consumers want to make sure they are using products of good quality. To this
end, they favor products that are clinically tested and approved.

You want to know more about consumer expectations?

What are the motivations leading consumers to
purchase beauty products?

1
Values: attitude, balance, self-esteem
Self-confidence
For self and others: consumers - and even more women -
engage in beauty and grooming both for themselves and
those around them. They do this as a reward, confidence
booster and best version of themselves, as well as to impart
an impression on and convey an image to others. According
to L'Oréal Beauty Track 2012/13, 36% of female consumers
think that beauty evokes self-confidence first of all.

2
Values: identity, seduction, community
Image
Appearance is inescapable now more than ever. It surrounds
us subtly or overtly, changes how we are perceived as
individuals and as a culture, and alters how we feel in the ﬁrst
person and as viewers and consumers. In an era of
omnipresent cameras, photo opps and social media, the
need to look good is strong. People everywhere embrace
instant and ongoing shots at perfection (e.g. lash extensions,
Botox and ﬁllers, wigs). There is some social pressure coming
from the media that invites to improve one’s physical
appearance, be it through cosmetics, medicine or plastic
surgery.

3
Values: experimentation, innovation
Discovery
Consumers want formulas that embody versatility, diversity
and individuality and are in favor of images that suggest
more ﬂexible identities. Social networks and beauty
technologies (virtual makeovers, cropping, ﬁltering
programs) have given women the permission to endlessly
experiment with and share new looks.
71% of women buy or try a new skincare product every
month, according to a poll of Allure readers (October 2014).


You want to know more about consumer drivers?

3. Cultural behaviors & rituals

United States
Attitudes towards beauty:
•  High maintenance
•  Looks are often highly sophisticated, especially when going out at
night
•  Experimentation & fun are key for younger consumers
•  Strong influence of trends and celebrities
•  Performance & confidence drive older consumers
•  High demand for tailored products
•  High involvement in sports & fitness: gym classes, working out,
running

Rituals and favorites:

•  Facial cleansing
•  Makeup removal
•  Nail salons
•  Tanning
•  Hair color
•  Brow shaping
•  Multitasking products
•  Cosmetic surgical and nonsurgical procedures
Insight
94% of American
Millennial women use
makeup to enhance their
features.
(Source: Factbrowser.com
June 2013)

Russia
•  Beauty is both considered as necessary and fun
•  With a female-dominated population, women rely on their
appearance as a competitive asset
•  Pressure to look good as appearance portrays social status
•  In a relatively new beauty market, the west is the main source of
inspiration
•  Beauty standards set by society are strictly followed, resulting in
quick reactions to changing beauty trends and offers
•  Increasing demand for premium & high-value goods, perceived
as more effective and prestigious
•  Wider information access leading to greater education about the
importance of personal hygiene
•  Many feel they are now "catching up" with purchases of heated
lash curlers and facial cleaners


•  Solarium for tanning
•  Sauna (banya) for detox
•  Professional skin treatments are popular - brow and lash dye
•  Brow shaping
Insight
74% of Russian women
18-55 years old would like
to look younger.
(Source: TNS, 2013)

Brazil
•  Beauty is of high importance, and high involvement
•  High maintenance
•  High attention to looking good everyday, all day long
•  Bodies are on constant display - need to appear ﬁt and toned
•  Appearance is under control
•  Appearance communicates political leanings and social class
•  Diversity, creativity & experimentation are key
•  Strong inﬂuence of trends and celebrities, both Western & local
•  Beauty is about enhancement & sophistication
•  Consumers expect to get a lot of advice


•  Plastic surgery is in high demand
•  Hair is king - rise in hair moisturizing
•  Waxing, sculpting massages, and manicures used everyday
•  Nail art
•  Natural raw materials and cosmetic actives
•  The acai berry is used as an antioxidant and revitalizing
ingredient
•  Facial cleansing and moisturizing
•  Murumuru seeds, used in hair care
Insight
For Brazilian women,
beauty is all about
pleasure and sensuality.
(Source: IFOP, March 2015)

You want to know more about beauty consumers’ cultural behaviors?

PART 3 – GLOBAL INDUSTRY TRENDS

Contents
Multicultural Beauty (#Diversity)
Electronic Beauty (#Technology)
Online Beauty (#SocialMedia)
Iconic Beauty (#Celebrity)
Harder, Longer, Stronger Beauty (#Efﬁciency)
Youthful Beauty (#Youth)
Make-It-Mine Beauty (#Customization)
Made-to-measure Beauty (#Data)
Multitasking Beauty (#Convenience)
Express Beauty (#Time)
On-demand Beauty (#Immediacy)
Moveable Beauty (#Mobility)
Real Beauty (#Authenticity)
Natural Beauty (#Basics)
Green Beauty (#Sustainability)
Generous Beauty (#Cause)
At-Home Beauty (#Makers)
Non-typical Beauty (#Identity)
Preventive Beauty (#Health)
Edible Beauty (#Food)
Tonic Beauty (#Body)
Eccentric Beauty (#Experimentation)
Premiumized Beauty (#Value)
Sensory Beauty (#Experience)

#WebOnline Beauty
#SocialMedia
Facebook, Instagram, Tinder, and other social
media platforms are today’s most widespread
reflections of self-image. Curating an online image is
the last step in the quest for beauty before an
individual’s aesthetic identity is projected to the world.
Indeed, some look better than others digitally - their
online assets are more attractive, their profile picture,
digital resume or Tinder profile are more
sophisticated. Yet this individualization remains under
the control of collective norms. Social media pressure
forces male and female consumers alike to more
closely examine their self-image and to present the
most perfect version of themselves (in comparison to
others) to the virtual world. The capture, post and
publicize process happens in an instant, and the
pressure to look camera-ready and flawless means
today’s beauty goals focus on image management
and personal PR. As more consumers start to realize
that everyone is in the business of image
manipulation, some are starting to return to more
natural and “genuine” identities. Social media is now
widely accepted as a marketing component in
business, especially amongst beauty brands, with
many beauty companies hiring full-time social media
coordinators. Moreover, beauty-related mobile phone
applications are increasingly popular. While many act
as an extension of e-commerce (allowing users to
purchase goods and services), others blur the
boundaries between beauty in real life and the digital
landscape.

For the launch of its new Daisy fragrance, global
fashion brand Marc Jacobs opened a dedicated
pop-up store in Soho, New York, called the
Daisy Marc Jacobs Tweet Shop. Consumers
were invited to pay for their purchases not with
money but tweets, Instagram photos and
Facebook posts with the hashtag
#MJDaisyChain, thus embracing "social
currency.” Visitors were awarded with Marc
Jacobs-branded gifts, from perfume and
necklaces to even purses (the best Instagram
photo of the day won a handbag). "Marc Jacobs
is really active on social media and Daisy is one
of the fragrance brands that triggers the highest
engagement among fans," Lori Singer, group VP
of global marketing for Coty Prestige (Marc
Jacobs's fragrance licensor) said. "We have seen
people creating drawings and stage mood shots
featuring the iconic bottle, so engagement of the
fans is already there.”
IMAGE

Online Beauty
#SocialMedia
United States
February 2014
Credit: Mashable.com

IMAGE

Online Beauty
#SocialMedia
United States
March 2014
Sephora Beauty Board is a new visual social
shopping platform that uses the same codes of
Instagram and Pinterest. Customers can upload
pictures of their own makeup looks—with the
option to shop the look, as well as to "like" it or
leave comments. This is a new way to shop for
makeup looks, get hair inspirations, view beauty
photos, and learn how to create new looks from
top Sephora beauty products. In a way, the
beauty brand offers online shoppers the
opportunity to become beauty bloggers
themselves.

IMAGE

Online Beauty
#SocialMedia
United Kingdom
January 2014
In January 2014, Dove (in the tenth year of its
“Real Beauty” campaign) debuted its “Selfie”
film campaign. The film chronicles a project in
which young girls are invited to use selfies to
challenge conventional beauty standards
portrayed in traditional and social media. The
girls’ selfies are displayed in a gallery, and, in a
play on online “commenting,” visitors to the
gallery leave notes on the photographs
highlighting the subjects’ natural beauty. The film
responds to Dove’s research that “55% of
women believe social media plays a larger role in
influencing the beauty conversation than
traditional media.”

Moving away from the ‘one-size-fits-all’ approach
and always craving cutting-edge technologies, beauty
consumers want targeted ingredients aimed at
specific concerns in a product that feels personal.
Women no longer accept to pay for a product they
will not use because it doesn't quite match their
needs. Knowing this, personal care and makeup
brands are investing in technology to create products,
tools and processes that aim to provide results that
are more specifically tailored to consumers’ beauty
needs. “Smart” cosmetics are appealing to
consumers craving the perfect look. Products tailored
to individual beauty needs are convenient, deliver
flawless results and enable experimentation and
creativity. As a result, personalized beauty products
abound, whether tailored to skin tone, lifestyle or even
DNA. From a retail perspective, consumers want more
in the store - services, trials, retreats and personalized
consultations all draw traffic and help result in a buy. A
new breed of real-time “try-before-you-buy” concepts
based on data and augmented reality (AR) are
mushrooming and gaining considerable traction
amongst beauty shoppers. Mobile apps and virtual
mirrors are now able to deliver skin analysis and facial
visualization, allowing men and women to virtually test
a skincare or makeup product on their face before - or
without - purchasing it, a new phenomenon that
demonstrates how virtual retail concepts are filtering
into the mainstream.
Made-to-measure Beauty
#Data

United States
August 2014
US brand bareMinerals is inviting female
consumers to experience a new way to shop
with the introduction of the brand’s ﬁrst-ever
Shade Shop. The concept is fairly innovative
since the entire store is designed for shopping by
shade, allowing women to browse suites of
products curated for their exact skin tones.
Located in New York's SoHo, bareMinerals’s
award-winning complexion assortment is
merchandised by shade family–light, medium,
tan, dark and deep–in a streamlined, easy-to-
navigate environment. The top level of the store
will be used exclusively for special events, artistry
workshops, parties and inspired conversations
with the brand’s founder.
#Data

United Kingdom
September 2014
GENEU markets itself as the world's first DNA
personalized anti-aging skincare collection. Their
U+ skincare system offers customers an in-
store DNA test at their high street location at
New Bond Street, London. Customers are invited
to swab the inside their mouths and answer a
brief questionnaire about their lifestyle choices. A
unique U+ skin profile is set up in 30 minutes,
detailing the individual’s exact predispositions to
collagen breakdown and antioxidant protection
levels, and how the skin reacts to damaging free
radicals. This information is then used to tailor
skincare and anti-aging products based on each
customer's individual needs. Professor Christofer
Toumazou, the brand’s founder, won the
European Inventor of the Year award for his U+
microchip technology, which is used in the
GENEU DNA profiling test.
#Data

France
May 2014
L’Oréal announced last May the launch of their
ﬁrst connected beauty digital innovation.
Makeup Genius enables consumers to test
makeup products on a virtual mirror via their
mobile phone or tablet. Consumers can now test
a new makeup look or scan a product’s barcode
in-store and instantly experience a futuristic
“before & after” service. “By combining our
knowledge of consumers and the science of
colours with technologies for monitoring facial
expressions, we have been able to calculate the
best possible algorithm capable of producing an
extremely realistic colour-rendering in real time
using just an iPhone camera,” said Guive
Balooch, Director of the Connected Beauty
Incubator, L’Oréal Research & Innovation. This
innovation will enable L’Oréal Paris to offer its
customers an unprecedented beauty “e-routine.”
#Data

Beautiful Me is a new mobile app created by
ModiFace, which applies patented big data
technology and machine learning algorithms to
conduct the most accurate skin analysis of users’
photos. Not only does the app instantly detects
skin and facial features, such as skin tone and
undertones, but it also measures changes in
facial features, makeup, aging and hair. Beautiful
Me can auto-download up to 500 of a user’s
Facebook photos and, out of these, select and
analyze 100 high-quality images. Based on these
100 photos, the app picks up skin pixels from
eyes and lip and summarizes the user’s features
in easy-to-read graphics, allowing users to see
how their skin has changed over time. Beauty
consumers can now better understand their own
skin and ﬁnd the best matching foundations to
purchase.
Canada
June 2014
#Data

On-demand Beauty
#Immediacy
The spectacular success of car ridesharing service
Uber has triggered an incredible popularity of on-
demand services, giving birth to a whole new
economy. The growing field of on-demand beauty
apps and websites is putting at-home hair and
makeup services at consumers’ fingertips, fulfilling a
growing demand for immediate services. Consumers
don’t want to waste time in that professionals and
trainers come to them. What’s more, the Millennial
generation is driven by the search for more fun and a
desire to feel pampered. Why going to a beauty salon
when you can get a manicure in staying at home?
Although prices are higher than for traditional services,
they provide consumers with a sense of comfort and a
feeling of "luxury" while remaining relatively affordable
and accessible at the click of a button. "Having
somebody come to you is the way celebrities do it,"
said Victoria Eisner, co-founder of Glamsquad,
named for a term actresses often use for their beauty
teams. "Why can't the average woman have that as
well?" These new apps and websites offer blow-
drying, hairstyling and professional makeup
application, starting at $50 per service. Since its
launch in March 2014, PRIV has experienced a
revenue growth of about 63% each month. After they
added massage services to their offerings in May
2014, the appointments have spread fairly evenly:
hair 26%, makeup 20%, fitness 17%, and massage
13%. Most importantly, approximately half of the
clientele have made return appointments so far.

IMAGE

On-demand Beauty
#Immediacy
United States
January 2014
StyleBee is a new service that claims to be the
“Uber for beauty.” This technology allows
customers to request beauty, grooming and
wellness services anytime and anywhere. This
way, users are able to ﬁnd and book trusted
professionals on demand and in only a few
minutes. The transaction is seamless – the
payment is charged automatically from
customers’ stored credit card at the end of the
service.

IMAGE

On-demand Beauty
#Immediacy
United States
May 2014
Uber Beauty—no relation to the car service—
says about itself it “the Hampton’s only on-
demand beauty service delivered to your door”. It
dispatches stylists (and makeup artists) on
scooters to provide blowouts as well as haircuts
and even pricey Keratin treatments. The startup
targets afﬂuent consumers, charging anywhere
from $90 to $850 for beauty and wellness
services, which explains why the company is
calling itself the Hamptons’ only on-demand
beauty service delivered to people’s door.

IMAGE

On-demand Beauty
#Immediacy
United States
September 2014
New York-based Namaste is a premium
personal concierge that connects customers with
a curated team of wellness professionals.
Wellness programs consist of customized private
or semi-private mat pilates and meditation
classes, chair massage, personal trainers, yoga
teachers and healers etc. Priced from $150 to
$250 an hour, the service is delivered to any
customer’s home, ofﬁce or hotel and is available
both for last-minute and advance bookings.
Namaste also offers corporate wellness
programs, which range from quick desk-yoga
sessions to meditation seminars and massage
therapists making ofﬁce calls every Friday
afternoon.

IMAGE

On-demand Beauty
#Immediacy
United States
February 2014
Glamsquad is an on-demand, in-home beauty
service in NYC that sends hair stylists and
makeup artists straight to customers’ homes.
The app has been designed with a unique goal:
“women should spend less time en route to
looking fabulous.” The service aims at delivering
prompt, professional style in the comfort of
customers’ own homes, ofﬁces or anywhere
else. It dispatches fully trained professional
stylists to work their magic at affordable prices.
Bookings are usually processed within an hour.

Non-typical Beauty
#Identity
The beauty and cosmetics sector used to be
criticized for its tendency to disregard “atypical”
models, and therefore for its failure to create brand
and shopping experiences that met everyone’s needs.
However, things are changing: the tone is shifting
from negative to positive as beauty brands ﬁnd
reasons to celebrate difference instead of attacking it.
The current era is seeing the inclusion of older, plus-
sized, disabled or transgendered models on catwalks,
magazine covers and advertising campaigns - see
Diane Keaton, Inès de la Fressange for the matures,
Americans Crystal Renn and Ashley Graham, British
singer Adele, American comedy actress Melissa
McCarthy for the plus-sized etc. The momentum is
extending beyond brands and consumers as
modeling agencies, TV programs and reality shows.
are casting new types of ﬁgures.
Age-wise, the coming decade will experience a
backlash towards the anti-aging mindset - and
market. The emerging Pro-Aging movement is about
enjoying, embracing, respecting, and enhancing the
things that come with age. Knowledge and
experience will be celebrated and respected. Instead
of the constant drive to appear younger, consumers
will accept their actual age, and seek beauty brands
that have an equally positive attitude. In terms of size,
64% of US women are considered overweight or
obese, and 40% of French and British women are a
size 16 or above, while retail consultancy Verdict
predicts the plus-size market is set to grow by 28.6%
between 2010 and 2015. Knowing this, brands have
no choice but to align with their customers’ realities
and make things “right” by, for instance, making plus-
size women more visible with the use of curvy
models.

IMAGE

Non-typical Beauty
#Identity
United States
January 2014
The US’s most famous twins Mary-Kate and
Ashley Olsen cast mature models- aged 40-70
- to star in the Pre-fall 2014 lookbook for their
high-end clothing label, The Row. This innovative
and daring move shows that not only do the
twins aim at being ahead of the fashion industry,
but it also emphasizes the classical side of the
collection and the fact that their clothes are
universal and for all ages. The Olsens kept the
color palette minimal, using shades of grey, white
and beige.

IMAGE

Non-typical Beauty
#Identity
Netherlands
February 2014
Debbie van der Putten is an amputated Dutch
model who was featured in Angel Sinclair’s
“Models for Diversity” campaign, which
promoted models that challenge convention,
during the 2012 Summer Paralympics in London.
Early this year, she was also one of the stars of
top Dutch department store De Bijenkorf’s Spring
campaign.

IMAGE

Non-typical Beauty
#Identity
United States
January 2015
Gender norms and boundaries are being broken
as Lea T, Brazilian model and current muse - and
former assistant - of Givenchy’s creative director
Riccardo Tisci, is about to become the ﬁrst
transgender woman to score such a big-name
beauty deal. Starting January 2015, the
transgender model and advocate will be the face
of Redken’s Chromatics hair color
campaign, showcasing the brand’s belief in the
beauty of individuality. “Lea T is a true pioneer
for beauty,” says Leslie Marino, general manager
of Redken US. "She shares Redken’s vision of
global beauty, and has a unique sense of self and
a beauty that is undeniably her own.”

IMAGE

Non-typical Beauty
#Identity
United States
February 2014
Department store Barneys New York launched
its Spring 2014 campaign “Brothers, Sisters,
Sons and Daughters” featuring seventeen
ordinary young men and women who share a
common characteristic: they are all transgender
individuals. These modern models have been
photographed and ﬁlmed surrounded by family,
friends, and loved ones. Plus, each model was
interviewed to share their diverse experiences
and unique personal stories. Photos and
interviews were released on the brand’s website
and in a print catalog.

The Forecast // Food | January 2015
You want to know more about industry trends & insights?

PART 4 – THE FUTURE OF BEAUTY

Augmented beauty
Thanks to recent scientific advancements,
we are now on the cusp of a second wave
of body-modification. Nanotechnology may
give us contact lens cameras and robots
small enough to patrol our bloodstreams.
Genetic modification could tweak us to be
smarter and more eco-friendly, while neural
interfaces might allow us to plug our brains
directly into the web. “The line between
therapy and enhancement is a blurry one.
There seems to be no clear distinction
between existing accepted practices such
as cosmetic surgery, the prescription of anti-
depressants and ADHD medication and
emerging ones such as genetic modification,
nanotechnology and nootropics.” said Olivia
Solon from WIRED.
With recent spectacular advances in
science and technology, it is becoming
easier and more affordable to artificially
temper physical appearance in order to
reach fantasized beauty ideals. Today, a
growing number of people are opting for
artificially enhanced bodies through both soft
and hard procedures. Consumers are
essentially driven by self-expression,
convention breaking, or big thrills.
Increasingly acceptable and accepted, these
post-human transformations reveal a will to
transcend reality, to go beyond nature and
transform physical appearance or, even
augment human performance. Humans
have long augmented their bodies with
eyeglasses, clothing, and prosthetics.

Plastic surgery
There has been a dramatic increase in the popularity of
cosmetic surgery in countries around the world with its
promises of wrinkle-free skin and youthful looks.

• South Koreans are leading the trend with 0.65 plastic
procedures per 1,000 people in 2012 (The Economist).
• 313,327 breast augmentations and 137,233 breast
lifts were performed in the US in 2013 (American
Society for Aesthetic Plastic Surgery).
• More than 50,000 cosmetic surgery procedures were
performed in the UK in 2013 (British Association of
Aesthetic Plastic Surgeons).
• Dubai is racing ahead to dominate the Middle East’s
plastic surgery market with plans to attract half a million
medical tourists by 2020, generating revenues of US
$710 million (GlobalNews.ca).
• Chinese consumers, traditionally holding conservative
views of physical beauty, are increasingly travelling to
South Korea for cheap deals on treatments while new
clinics have opened within mainland China.
The Miss Korea 2013 contestants were
mocked by the media for looking so similar –
with suggestions that some had had plastic
surgery.

Future beauty icons
Viktoria Modesta Moskalova
British singer and model
Aimee Mullins
Amputated model
Grace Mandeville
British actress
Natasha Vita-More
Transhumanism philosopher

To go further…
A special edition exploring the future of beauty:

•  Body hacking
•  Transhumanism
•  Eugenism
•  Super powers
•  Etc.


The Forecast // Food | January 2015
You want to know more about the future of beauty?

Thank you
Contact:
Roxane Baché, Director of Trends & Insights
roxane.bache@usbek-et-rica.fr

The Forecast // Beauty

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