People that interact with the internet via smartphones, tablet PC's, Desktop PC's and other technologies like eReaders and even wearable technology want to do so when and wear they choose. It is therefore imperative that organisations take a considered and well implemented approach to Multiplatform user experience. This slideshare provides 5 practical tips to help make the user experience better, whatever the device and context of use.

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The modern consumer is
accessing content via
different platforms.
Smartphones, tablets,
PCs, and even TVs are
now being used to
browse and visit websites.

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It is important that
visitors to your website
enjoy the same level
of usability, regardless
of the platform they
view it on.

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Continue reading for
5 Tips on improving
your customers'
Multiplatform User
Experience.

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Design
for
change
Be mindful of the platform-dependent
changes that will need addressing
when designing your website.
1
These will include modifications to
the User Interface, as well as hardware
and OS interfaces, to ensure a
smoother experience for all your
customers.

6. You can't perform the same range of
tasks on a mobile that you can on a
PC. Likewise a tablet and TV – or any
combination thereof. Each platform
has its own strengths, own context of
use, and own set of limitations.
2Respect the limitations
of each platform

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Play to the strengths and the
context, but don't attempt to
push beyond the limitations,
as it will damage the
multiplatform user experience.

8. 3
Don't make
users scroll
What looks good on a PC screen may look plain
awful on a smartphone or tablet. Cramming too
much in on the mobile format will result in messy
rendering, and inevitable scrolling. Horizontal
scrolling being a particular turn off.

9. responsive,
designs
will present
optimised
page, dependent
upon device.
or
adaptive
resize
Use
that or
an

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Context is what drives the
consumer's choice of
device. The main uses for
each are:
4Provide functionality
and features based
on context

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Smartphone
 On the go / at home
 Communicate and connect
 Short bursts
 Content snacking

12.  At home
 Relaxed
 No hurry
 Entertainment and browsing
Tablet

13. PC/Laptop
 Office or home
 Productivity, work-related
 The heavy lifting other devices can't handle
 Focused, time-consuming, serious
 Research intensive

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Offer device-specific features and website functionality that reflect these contexts, and enrich
the multiplatform user experience.

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The homepages is the shop window
onto your website. From it, the
customer should be able to find
what they want in as few clicks as
possible. Different platforms present
different screen sizes and methods
of interaction by which the user can
engage.
5Think about homepage content
order for each platform

16. Tailor contextual content
towards specific devices,
and prioritise the order in
which it appears on the
screen, so that the
important content (such as
navigation, product search,
special offers etc.) is at the
top, with secondary content
linked further down.

17. Ensure your customers enjoy a
seamless and consistent
multiplatform user experience. To
find out how, get in touch with
Usability24/7 today!
www.usability247.com