The prospective power of design
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Design was always associated to representing the future through form, however, there is a new paradigm that associates design with prospecting future functions and structures. This entails a new attitude that looks at relations instead of objects.
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The prospective power of design
- 1. The prospective power of design Frederick van Amstel @fredvanamstel www.fredvanamstel.com DADIN - UTFPR
- 2. Design = MAYA (Most Advanced Yet Acceptable) Raymond Loewy
- 3. Design is an approach to speculate about our future. Dunne & Raby
- 4. Design is an approach to prospect new relations. UTFPR’s Prospective Design program
- 5. a thing… another thing…a RELATION between things…
- 6. Relations are limited by a possibility box, shaped by taboos, technologies, and regulations.
- 8. Prospective design aims to expand the possibility box to inaugurate the new possible.
- 9. PossívelPossívelPossívelPossível What if the possible becomes the… What if the impossible becomes the… But also the unthinkable becomes the… Probable New possible Improbable Impossible Unthinkable
- 10. Individual prospection Short-termist Long-termist Visionary
- 12. Rafaella Peres (UTFPR) wanted to strengthen the identities of women coffee grower.
- 13. She visited and heard the stories of coffee growers from Pinhalão, Tomazina and Ibaiti municipalities.
- 14. She organized a workshop with the coffee growers to prospect new relations with consumer markets.
- 15. She organized a women meetup with coffee growers, baristas, master roasters, and coffee shop owners.
- 16. She created an exhibition with pictures from coffee growers in a handful of Curitiba's coffee shops.
- 17. Designer Articuladora Produtora EMATER-PR Sócio Supernova Coffee Sócia Supernova Coffee Sócia Supernova Coffee Relações Públicas Rede de voluntárias Grupo de baristas curitibanas Fotógrafa Advogada Mestre de torras Manifesto café Projeto Consolida Mulheres do café lavrinha NP-PR Mulheres do café matão NP-PR capacitação técnica
- 18. information interaction experience relation seconds hours months years lasts for lasts for lasts for lasts for
- 19. Static object Performatic object Graphic Design Industrial Design Interaction Design Experience Design
- 20. Prospective Design: losing the object to gain the field.
- 21. ecological relations production relations power relations gender relations oppression relations international relations
- 22. Relations can be prospected.
- 23. Relations can be mapped.
- 24. Relations can be visualized.
- 25. Relations can be made.
- 26. Relations can be rehearsed.
- 27. Relations can be prototyped.
- 28. Relations can be lived.
- 29. Relations can be cultivated.
- 34. Transition projects open up alternative futures from alternative presents and pasts.
- 35. Transition backcasting for a sustainable society.
- 36. Transition project for Ágape Baptist Church (Giselli Alves and Reinaldo Moraes, 2019). 2019 SITUAÇÃO ATUAL 2030 Sistema de coleta de água da chuva 2040 Bosque e jardins verticais Novo templo 2050 Estacionamento subterâneo e salas
- 37. ativismo agroecologico Possíveis Transições alcance e distribuição da produção para centros urbanos agroecologia inserida ao currículo escolar primário Transition project for Contestado Settlement (Diaz, Abreu, Budel and Sales, 2019).
- 38. Transition strategy for growing and consuming unconventional food plants (Layssa Kmecik, 2018).
- 39. Transition project for gender equality in fashion design (Maceira et al 2019).
- 40. Transition projects strive for relational qualities.
- 44. Relational qualities emerge from sociotechnical systems (Carnegie Mellon University).
- 45. Relational qualities cannot change with punctual interventions in sociotechnical system.
- 46. Relational qualities change with system-wide social pressure.
- 47. Transition projects channel social pressure to create alternative presents and futures (Copel+ Project).
- 48. Public dissemination of the system-wide pressures affecting the energy distribution system.
- 49. In Prospective Design, the designer is an articulator and facilitator of new relations.
- 50. Prospective Design in a nutshell •Possibilism instead of probabilism •There are always alternatives •Striving for relational qualities •Focus on long term relations •Holistic stance over a broad scope
- 51. Thank you! Frederick van Amstel @fredvanamstel www.fredvanamstel.com DADIN - UTFPR