When an in-person event is postponed indefinitely, pivoting to a virtual experience can be even more impactful—if done right. Learn who you'll need to launch a successful virtual event.

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Project Profile: Transition To A Virtual Event
With Independent Talent
Why Virtual Events?
When an in-person event is postponed
indefinitely, pivoting to a virtual experience
can be even more impactful—if done right.
Virtual events can enable:
● Scale and grow attendance by reaching a
global audience
● Interactive and measurable engagement
● Unique opportunities to learn and interact
● More access to speakers, entertainment
● Lower cost, more flexibility for participants
How To Move An Event Online
● Reconsider the objectives behind the
event and the best way(s) to reach them.
● Don’t copy an in-person event; use online
tools to create something memorable.
● Lean on an experienced online facilitator
to guide flow, energy, and conversation.
● Help speakers adjust to presenting on
camera with limited live feedback.
Who You’ll Need
Whether you’re looking for graphic designers, experienced moderators, or IT support for the day of
your event, you can find the talent you need for a high-impact virtual event.
Hire an agency to get all the skills you need under one roof.
(Virtual) Event Planner
Plan and organize logistics,
speakers, vendors, technology, and
ensure the event itself goes well.
Social Media Expert
Build event recognition, visibility,
and credibility while nurturing
online community.
Graphic Designer
Create marketing assets and polish
presentations for a consistent look
and feel.
Web or Audiovisual Support
Set-up virtual event platform
and backend tech for streaming,
and support attendees.
(Virtual) Facilitator
Guide attendees through the
event, spark interaction, and pivot
if needed to maintain flow.
Of event professionals cancelled events
due to COVID-19 (PCMA)
87%
Event professionals have moved in-person
events partially or fully online (PCMA)
7 in 10
Instructional Designer
Design event that supports
different learning styles to
improve value and outcomes.