How to Launch a Mobile App with Independent Talent
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Project Profile: How to Launch
a Mobile App with Independent Talent
Why Launch a Mobile App?
Mobile users spend 3+ hours a day on
their devices, and a whopping 90% of
that time is spent in apps—not on sites.
Without an app, you’re missing
opportunities to:
● Build engagement and loyalty
● Immediately communicate and
market with notifications
● Create connected, personalized
experiences
● Leverage location, voice search, and
other device features
How to Launch a Mobile App
● Discovery: Gather info about
audience and competitors
● Wireframes: Establish content
blueprint and UX flow
● Design and development: Create UI
prototypes in tandem with front- and
back-end coding
● Testing: User, unit and integration
testing for security, bugs and
performance
● Submit for review and approval
Who You’ll Need
Launching a mobile app is a highly iterative process that requires the close collaboration of
a team of pros.
Hire an agency to get all the skills you need under one roof.
Product Manager
Translates goals into app
concept and creates technical
spec document and roadmap
with deadlines, requirements,
and cross-functional teams.
UX/UI Designer
Designs look and feel of each
screen with graphics, icons,
and animations. Ensures UI is
intuitive and engaging.
Mobile Developer
Uses native (iOS/Android) or
cross-platform tech to code
functionality and integrates
APIs, databases and
server-side scripts.
QA Tester
Ensures your app looks great
and runs smoothly on all
targeted devices and
operating systems.
Global revenue from mobile apps in 2019
$461.7B
Use apps over sites on mobile
89%
Digital Marketer
Markets your app for launch,
get SEO expertise to optimize
your listing, and set up
mobile analytics.