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Engaging a Social Media Strategist for Crisis Communications

A skilled social media strategist can jump in and establish a strategy, coordinate creation of the assets you need, and monitor and post to your channels for a consistent, engaging presence during the crisis and beyond.

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Engaging a Social Media Strategist for Crisis Communications

  1. 1. Upwork empowers businesses with flexible access to quality talent, on demand. See how Upwork can help your business succeed. Contact us today: +1 866.262.4478 | upwork.com. Engaging a Social Media Strategist for Crisis Communications Why Utilize Social Media in Crisis Comms? Social media is the first place many go for breaking news, especially during crises. A social strategist can help your brand navigate a crisis and: ● Respond faster than traditional new outlets ● Reach a wider audience ● Establish 2-way communication ● Use “listening” to gauge sentiment How to Launch a Social Strategy During a Crisis ● Establish what you want to say, how you’ll say it, and where ● Create a protocol for approvals ● Schedule check-ins to pivot if needed ● Pause or revisit any social posts not related to the crisis Engage Top-Notch Independent Social Strategists A skilled social media strategist can jump in and establish a strategy, coordinate creation of the assets you need, and monitor and post to your channels for a consistent, engaging presence during the crisis and beyond. Starrena T. Profile Amber F. Profile Of adults rely on social media to get news 1/2 Of U.S. adults have one or more social networks 81% Sheida V. Profile

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A skilled social media strategist can jump in and establish a strategy, coordinate creation of the assets you need, and monitor and post to your channels for a consistent, engaging presence during the crisis and beyond.

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