2. Mission statement/value proposition
“This project will improve Singapore by reducing the need
for more cabs on the road by increasing the utilization of
the existing cabs as well reducing congestion around hot
spots ”
5. Congestion
Source : Sense Networks/ New York Times
6. Open The Real Time Demand/Supply Data
A Mechanism to allow Demand (Commuters) to share their
destination data
A mechanism to allow Supply (Cabs) to share their
willingness to service the demand
7. Features
• Commuters can publish where they would like to go
• Commuters can see in real time cabs that are available
in the locality on the map
• Commuters can see other commuters in the locality and
their destinations
• Cabbies can see where commuters are waiting and their
destination
• Cabbies can opt to pick up the commuter
9. Who Pays?
A Freemium model
• Cab drivers pay a
very small fee (1
cent?) per pick up
• Customer may bid
a premium
encouraging
cabbies to pick
them first
10. What more can we do with this? - Sharing
As we share the commuter destination with other
commuters, they can easily share a cab by talking to
each other
Looks like she is going Do you want to share a
to Changi airport too cab?
11. What more can we do with this? - Events
Let cab drivers know an event location, end time of the
event and potential number of rides. Cabs may choose
to congregate
12. Next Steps – Partnerships, Competitors
• Cab Companies
• Event Companies
The Current Booking App
13. Credits & Contacts
Data sets used: Taxi Cab Data, Traffic Lah, Weather Lah
Team lead
Name: Shaun Jayaraj
Number: +65 8379 9736
Email: jshanmug@thoughtworks.com
Team members: Vivek, Ranjib, Paul, Jolly, Anshul, Xiaodan
Hinweis der Redaktion
Waste of a few extra clothes
Heuristics doesn’t solve this problem, if anything it adds to it – Self fulfilling loop