3. Company Info
Apple App store Amazon Google play
About 750K Apps About 70K Apps About 800K Apps
Appop Is Here to Help Your App Stand Out from the Crowd
4. Appop is a leading mobile app
marketing & PR solution provider.
Since the founding of the company,
we have served a myriad of mobile
game developers and publishers
from across the globe. Relying on
our professional team and global
promotion experience, we can offer
multi-language marketing services
on various platforms to increase the
visibility of the mobile app, and in
turn create spikes of downloads
and revenue on a global scale.
Appop Limited
Proofreading Team Formed by Former CNN, Reuters and CCTV Editors.
Local Editorial Team Based in The US, HK and India.
Execution Team with 5+ Years Experience in Internet Marketing.
Professional Localization Team and Video Production Team.
Twitter and Facebook Page Owners with Large Base of Loyal Fans.
Our Team
Company Info
6. Global Networks
Global Promotion
Appop has been working with 2000+ Apple
product related media sources and networks.
We can provide personalized marketing
solutions based on individual needs.
Websites
ContactInfo
ContactPerson
7. iOS Review Sites
（500+）
App Forums
（70+）
Social Networking Sites
（1200+）
Android Review Sites
（300＋）
Skin/Banner
Campaign
（80+）
Media Sources in English Speaking Countries
Mobile App Media Sites
（400+）
Global Promotion
10. Personalized Service
Before Launch：
• App Audit and Product Development Advice（App Name Creation, App Icon
Redesign, App Description Rewrite）
• App Store SEO Solution／Keyword Optimization
• Press Release Drafting & Distribution
• Guaranteed Previews in Websites/Blog
• Comprehensive Marketing Planning
• App Localization
• Video production
11. After Launch：
• App Store Rating/Review
• App Directory Submission
• Guaranteed Reviews in Websites/Blog
• Reviews on Video Review Sites/User Interaction
• App Announcement in Forums
• Social Networking Sites Promotion (Facebook, Youtube, Google+)
• Site Skin and Banner Campaigns on Top Sites
• Paid-to-Free Apps Campaigns.
• Top Chart Burst Campaign (Available on Apple App Store, Google Play and
Amazon)
Personalized Service
12. Send app
info and
marketing
budget to
Appop
Appop
analyzes
the app
and
writes
proposal
Sign
agreemen
t and start
the
campaign
Fulfill
terms on
agreemen
t and end
the
project
Service Workflow
Personalized Service
14. Dragon Puzzle
Based on the game genre and targeted potential users，we’ve carried out the following
marketing activities:
We submitted the app to 10 app directory sites such as Appfree、iPhoneAppFreelancer and
Freshapps; Appadvice, IphoneApps Review Online and other 5 Review Sites wrote reviews on
the app；Also, we distributed the press release to the 17 websites such as The GadgetClub.
http://dpnhtech.com/dragon-puzzle/
http://appadvice.com/review/quirky-app-of-the-day-dragon-puzzle-is-a-bizarre-hybrid-of-3-games/
PR Links：
http://www.ipad-apps-review-online.com/ipad-reviews/take-your-visual-senses-on-a-journey-dragon-puzzle-app-review/
Case Study A
15. 800 1200 900 650
12000
21000
18000
15000
13000
9000
5000 4000
0
5000
10000
15000
20000
New User
Campaign Started
On top of skin/banner campaigns on popular mobile app sites and
burst campaigns, we managed to distribute press release, solicit
review and other paid-to-free apps campaigns in the first four days.
As a result, approximately 15000 users were acquired on average
on a daily basis during the time of promotion.
Case Study A
16. Starry Nuts
http://www.148apps.com/app/538252355
http://forums.toucharcade.com/showthread.php?threadid=176916
PR Links：
Starry Nuts is a casual game. In order to increase the overall visibility
on internet, Appop initiated a large-scale campaign by distributing press
release and social network promotions, etc. By choosing our premium
service package, Starry Nuts unprecedently reached to
top 20 on iPhone free chart and yielded over 10,000
daily users.
The search results of the keyword
Starry Nuts on Google is
1,480,000. The presence on the
first few pages are resulted by our
marketing activities.
Case Study B
17. Case Study C
I Am MT: Card Battle’s Success:
Top 5 on iPhone Free Chart
The following is what we did for I Am MT：
We launched skin/banner campaigns on TouchArcade、
PocketGamer and other 5 top sites；Also, press release was sent
out to more than 20 websites；Moreover, we submitted the app
to more than 500 review sites, and it turned out
Gamezebo,148apps and a number of top sites positively
reviewed the app。Complemented by other type of promotions,
we helped I Am MT not only showed itself top 5 on iPhone Free
Chart, but also maintained the good image of the game.
http://ios.appsgoer.com/i-am-mt-card-battle-review-7321.html
PR Link：
http://www.148aps.com/reviews/mt-card-battle/
http://www.gamezebo.com/games/i-am-mt/review
18. TouchArcade
Forum User
Interaction
A user criticized
the game was dull
and repetitive.
We respected his
opinions but
presented our
positive views of
the game.
iTunes Store
Review
Case Study C
