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Writing for Funding
    RWJF | GRC | CAPS
What are you writing for?



•   Funding for yourself

    Funding for a project
•   Funding for both



Different funding sources have different aspirations for how their money will be spent.
Regardless...

Your first stop should be your department. They will
have a built in institutional knowledge that can help
you.
Project Funding


•   Individual research grants

    Dissertation improvement grants
•   Research fellowships

    Travel grants for research
@ UNM

•   Research, Project, and Travel (RPT)

    Graduate Research Supplement
•   Future Faculty Grant
•   Student Research Allocations Committee (SRAC)

    Specialized Travel (ST)
•   Graduate Research & Development (GRD)
Standard Grants

•   Title Page

    Abstract
•   Introduction
•   Literature Review

    Project Narrative
•   Personnel

    Budget and Budget Justificiation
Abstract

•   ...we’ve given a presentation on this before in the
    RWJF/GRC/CAPS partnership
•   To sum it up: what is your elevator pitch?
Introduction


•   Set the context for how you will be judged.

          What is the problem?
      •   What is the purpose of the research?
      •   What are your goals?
      •   What is the significance of those goals?
Literature Review

•   This is your chance to
    show your mastery of the
    field.

          What are key papers
          of your discipline?
      •   What is the current
          state of theory?
Literature Review

•   There will be a future workshop on this by the GRC/
    CAPS

    Basic tip:
         •   Find 10 - 20 top papers in your field (by # of
             citations)

             Find 10-20 recent papers in your field (by date
             of publication)
Project Narrative


•   Fancy way to describe the substance of your project

          What methods will you be using?
      •   What data will you be collecting?

          How will you analyze that data?
Project Narrative

•   Details, details, details
      •   Give as many specifics as is reasonably possible.
          Never settle for a general term when a specific
          example can be used.
Personnel

•   Who will be working on
    this?
      •   It’s a given that you
          will be, but will
          there be a team?
          Are there
          undergraduates
          helping? Are their
          community
          members helping?
Budget

•   How will you spend their money?

          Give itemized budgets
      •   ...and justify those budgets. Why do you need
          $3,000 for a box of iPhones?
Format


•   The more organization, the
    better.

          Consistent headings
      •   Page numbers

          A clear table of contents
Writing

•   Funding agencies offer funding for specific reasons

    How do you tailor your writing to meet their
    expectations?
          •   Does the organization have a guiding
              principle?
          •   Do they have a specific focus or history?
          •   What programs have they funded in the
              past?
Follow The Guidelines

•   ...not just to the letter, but to the font.

    Things that can be specific to grants:
      •   Letters of intent
      •   Concept letter

          Cover letter
      •   Query letter
Seriously, Follow the
                Guidelines


•   Don’t be a word over the
    limit
•   Don’t provide additional
    sections if the grant doesn’t
    allow it
Seriously, Follow the
               Guidelines


•   If you go over the word limit, you are in effect taking
    extra space that other applicants do not have.
•   In other words, you will look like you are taking
    advantage of the process and start with a strike
    against you in the eyes of the reviewer.
“Why should I fund your
             proposal?”

•   Answering this
    question should be
    as natural as a
    practiced elevator
    pitch.
•   Phrase it not just in
    academicese, but
    with a focus on real-
    world significance.
3 Basic Questions*



  •   “What are we going to learn as a result of the
      proposed project that we do not know now?”
  •   “Why is it worth knowing?”
  •   “How will we know that the conclusions are valid?”


*from Prezorski and Salmon (1995)
3 Basic Questions

•   “What are we going to learn as a result of the
    proposed project that we do not know now?”

                        PROBLEM
•   “Why is it worth knowing?”

                     SIGNIFICANCE
•   “How will we know that the conclusions are valid?”

                        METHOD
Focus on Methods and
              Objectives
•   People put money behind specifics, not vague
    descriptions.
•   Can you itemize what you are doing? Can you clearly
    express what you will do in a way that will make
    sense on a spreadsheet?
Specifics

•   Don’t say you will do statistical analysis
      •   Say you will use linear modeling and
          significance tests to assess how the data matches
          the theory
•   Don’t say that there is a broad debate in the literature
      •   Identify specific authors and debates that are
          relevant to your work
Who is your audience?

•   No one really knows.
•   But there are some general ideas:
Who is your audience?


•   Volunteers
        •   Many grant readers are
            volunteers donating their
            time.
        •   They also have lots of
            grants to read.
Who is your audience?


•   Make sure that you are CLEAR about what you want
    to do.
•   Make the reader’s job easy. They will like it and you
    better.
•   “So, say what you have to say immediately, crisply,
    and forcefully.”*

*from Prezorski and Salmon (1995)
Like a Newspaper Article

Think of the first page of a grant proposal as a
newspaper.
                           Inverted Pyramid
                           Who, what, where, when, and why



                                Other important facts



                                   Background, for
                                  interested readers
Something to Remember

•   Think of it as marketing, how do you brand yourself
    as a researcher?
•   “She’s the person looking at effective and ineffective
    HIV prevention strategies.”
•   “He’s the one who argues that the only feasible long-
    term US diplomatic strategy in the Middle East
    involves an embrace of democracy.”
Spell out the end



How will you
disseminate results?
Published papers? A
book?
Share


Work with your peers to strengthen each other’s
proposals.
Let it gather dust

Sometimes, the best way to revise a proposal is to
step away from it for a few weeks, maybe even a
month.
Early Birds

Getting your proposal done early gives you a lot of
time to revise it.
Authoritative Voice


•   If you are asking for
    money to develop a
    project, demonstrate that
    you are a professional
•   Your mastery of the
    subject must come before
    your attempts to add to
    it.
The cycle
of (grant) life
of (grant) life
Things that are (almost)
            Always True

•   Reviewers are lazy
        •   So if your grant proposal is confusing,
            circular, and poorly written, things will not go
            well.
        •   Reviewers are unlikely to spend the time to
            find the diamonds in the coal mine.
Things that are (almost)
            Always True

•   Your research may not start out as a perfect fit for the
    grant
        •   Can you focus on different elements that make
            a fit more obvious?
        •   How can you reframe your questions? Are
            there additional levels of significance that you
            have not considered?
Things that are (almost)
            Always True


•   Your grant, that you have spent months writing, will
    be assessed in minutes.
•   How do you stand out?
•   To make months of work stand out after minutes of
    attention, you need marketing.
How to Market yourself

•   What is the most compelling aspect of your research?
•   What parts of your research are familiar to the
    general public?
Marketing


•   If you are looking at the nuances of local
    government’s response to changing frequencies of
    natural disasters, tie it into climate change.
•   If you are looking at how patient-provider outcomes
    show differential success rates for different
    ethnicities, tie it to healthcare.
Marketing


•   At the end of the day, you must meet your grant
    reviewers on their terms. Since you don’t know who
    they are, one of the best things you can do is tie your
    work to a broader concern that they are familiar with.
•   This is where the significance of your work really
    starts to come in.
First Page



The first page needs to
be your strongest,
because the average
volunteer will spend
the most time on it.
After it’s finished...


•   Three more basic questions:
      •   Is it compelling?
      •   Is it clear?
      •   Is it feasible?
After it’s finished...



If the answer to those three
questions is yes, then you
have just made a strong effort
to secure the funds needed to
move your project forward.
Words to Live By




“It’s not what you say, it’s what they hear.”

                           - Frank Luntz

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Writing for Funding

  • 1. Writing for Funding RWJF | GRC | CAPS
  • 2. What are you writing for? • Funding for yourself Funding for a project • Funding for both Different funding sources have different aspirations for how their money will be spent.
  • 3. Regardless... Your first stop should be your department. They will have a built in institutional knowledge that can help you.
  • 4. Project Funding • Individual research grants Dissertation improvement grants • Research fellowships Travel grants for research
  • 5. @ UNM • Research, Project, and Travel (RPT) Graduate Research Supplement • Future Faculty Grant • Student Research Allocations Committee (SRAC) Specialized Travel (ST) • Graduate Research & Development (GRD)
  • 6. Standard Grants • Title Page Abstract • Introduction • Literature Review Project Narrative • Personnel Budget and Budget Justificiation
  • 7. Abstract • ...we’ve given a presentation on this before in the RWJF/GRC/CAPS partnership • To sum it up: what is your elevator pitch?
  • 8. Introduction • Set the context for how you will be judged. What is the problem? • What is the purpose of the research? • What are your goals? • What is the significance of those goals?
  • 9. Literature Review • This is your chance to show your mastery of the field. What are key papers of your discipline? • What is the current state of theory?
  • 10. Literature Review • There will be a future workshop on this by the GRC/ CAPS Basic tip: • Find 10 - 20 top papers in your field (by # of citations) Find 10-20 recent papers in your field (by date of publication)
  • 11. Project Narrative • Fancy way to describe the substance of your project What methods will you be using? • What data will you be collecting? How will you analyze that data?
  • 12. Project Narrative • Details, details, details • Give as many specifics as is reasonably possible. Never settle for a general term when a specific example can be used.
  • 13. Personnel • Who will be working on this? • It’s a given that you will be, but will there be a team? Are there undergraduates helping? Are their community members helping?
  • 14. Budget • How will you spend their money? Give itemized budgets • ...and justify those budgets. Why do you need $3,000 for a box of iPhones?
  • 15. Format • The more organization, the better. Consistent headings • Page numbers A clear table of contents
  • 16. Writing • Funding agencies offer funding for specific reasons How do you tailor your writing to meet their expectations? • Does the organization have a guiding principle? • Do they have a specific focus or history? • What programs have they funded in the past?
  • 17. Follow The Guidelines • ...not just to the letter, but to the font. Things that can be specific to grants: • Letters of intent • Concept letter Cover letter • Query letter
  • 18. Seriously, Follow the Guidelines • Don’t be a word over the limit • Don’t provide additional sections if the grant doesn’t allow it
  • 19. Seriously, Follow the Guidelines • If you go over the word limit, you are in effect taking extra space that other applicants do not have. • In other words, you will look like you are taking advantage of the process and start with a strike against you in the eyes of the reviewer.
  • 20. “Why should I fund your proposal?” • Answering this question should be as natural as a practiced elevator pitch. • Phrase it not just in academicese, but with a focus on real- world significance.
  • 21. 3 Basic Questions* • “What are we going to learn as a result of the proposed project that we do not know now?” • “Why is it worth knowing?” • “How will we know that the conclusions are valid?” *from Prezorski and Salmon (1995)
  • 22. 3 Basic Questions • “What are we going to learn as a result of the proposed project that we do not know now?” PROBLEM • “Why is it worth knowing?” SIGNIFICANCE • “How will we know that the conclusions are valid?” METHOD
  • 23. Focus on Methods and Objectives • People put money behind specifics, not vague descriptions. • Can you itemize what you are doing? Can you clearly express what you will do in a way that will make sense on a spreadsheet?
  • 24. Specifics • Don’t say you will do statistical analysis • Say you will use linear modeling and significance tests to assess how the data matches the theory • Don’t say that there is a broad debate in the literature • Identify specific authors and debates that are relevant to your work
  • 25. Who is your audience? • No one really knows. • But there are some general ideas:
  • 26. Who is your audience? • Volunteers • Many grant readers are volunteers donating their time. • They also have lots of grants to read.
  • 27. Who is your audience? • Make sure that you are CLEAR about what you want to do. • Make the reader’s job easy. They will like it and you better. • “So, say what you have to say immediately, crisply, and forcefully.”* *from Prezorski and Salmon (1995)
  • 28. Like a Newspaper Article Think of the first page of a grant proposal as a newspaper. Inverted Pyramid Who, what, where, when, and why Other important facts Background, for interested readers
  • 29. Something to Remember • Think of it as marketing, how do you brand yourself as a researcher? • “She’s the person looking at effective and ineffective HIV prevention strategies.” • “He’s the one who argues that the only feasible long- term US diplomatic strategy in the Middle East involves an embrace of democracy.”
  • 30. Spell out the end How will you disseminate results? Published papers? A book?
  • 31. Share Work with your peers to strengthen each other’s proposals.
  • 32. Let it gather dust Sometimes, the best way to revise a proposal is to step away from it for a few weeks, maybe even a month.
  • 33. Early Birds Getting your proposal done early gives you a lot of time to revise it.
  • 34. Authoritative Voice • If you are asking for money to develop a project, demonstrate that you are a professional • Your mastery of the subject must come before your attempts to add to it.
  • 35. The cycle of (grant) life of (grant) life
  • 36. Things that are (almost) Always True • Reviewers are lazy • So if your grant proposal is confusing, circular, and poorly written, things will not go well. • Reviewers are unlikely to spend the time to find the diamonds in the coal mine.
  • 37. Things that are (almost) Always True • Your research may not start out as a perfect fit for the grant • Can you focus on different elements that make a fit more obvious? • How can you reframe your questions? Are there additional levels of significance that you have not considered?
  • 38. Things that are (almost) Always True • Your grant, that you have spent months writing, will be assessed in minutes. • How do you stand out? • To make months of work stand out after minutes of attention, you need marketing.
  • 39. How to Market yourself • What is the most compelling aspect of your research? • What parts of your research are familiar to the general public?
  • 40. Marketing • If you are looking at the nuances of local government’s response to changing frequencies of natural disasters, tie it into climate change. • If you are looking at how patient-provider outcomes show differential success rates for different ethnicities, tie it to healthcare.
  • 41. Marketing • At the end of the day, you must meet your grant reviewers on their terms. Since you don’t know who they are, one of the best things you can do is tie your work to a broader concern that they are familiar with. • This is where the significance of your work really starts to come in.
  • 42. First Page The first page needs to be your strongest, because the average volunteer will spend the most time on it.
  • 43. After it’s finished... • Three more basic questions: • Is it compelling? • Is it clear? • Is it feasible?
  • 44. After it’s finished... If the answer to those three questions is yes, then you have just made a strong effort to secure the funds needed to move your project forward.
  • 45. Words to Live By “It’s not what you say, it’s what they hear.” - Frank Luntz