Mini Social Media Analysis Q4 2015
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Take a deep dive into Mini's social media performance as the car brand engages its audience on Facebook and social media with a range of lifestyle inspired car content.
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Mini Social Media Analysis Q4 2015
- 1. MINI onSocial Media Oct 01 2015 - Dec 31 2015 Cover Image Courtesy of Mini Twitter
- 2. Mini: Social Media Report This report looks at how Mini performed on social media between October 1st ā December 31st, 2015
- 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
- 4. Analysis of MINI Facebook Page Oct 01, 2015 - Dec 31, 2015
- 5. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 10,659,459 99,221 .94% Worldwide Mostly Young, Male and Attached. MINI
- 6. Engagement Score Total Fan Posts 4 178 Total Posts Brand Response Rate 33 0.56% Total Likes Avg. Reply Time 1,800 6 hrs, 50 mins Total Comments General Sentiment 66 Neutral Total Shares 318 BRAND POSTS FAN POSTS Brand Overview
- 7. 10,500K 10,520K 10,540K 10,560K 10,580K 10,600K 10,620K 10,640K 10,660K 10,680K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 10,659,459 New Fans 99,221
- 8. Community Analysis MINI fans are mostly Young, Male and Attached. MINI fans are largely from Egypt followed by Mexico. Fan Demographics Distribution of Fans 51% 49% male female 0% 10% 20% 30% 40% 50% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 200K 400K 600K 800K Egypt Mexico France India Italy Turkey United States Germany Thailand New Zealand
- 9. 0 1 1 2 2 3 3 4 4 5 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency bit 9 MINI 9 Dakar Rally 7 January 7 new MINI Cabrio 6
- 10. 3% 97% Brand Participation Brand Non Participation 36% 0% 64% Posititve Negative Neutral Brand Posts - Engagement MINI responded to 1 conversations generated by the 33 Posts they published. MINI receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
- 11. Most Engaging Brand Posts 23-OCT-15, FRI 1:00PM Excitement at any angle. Sign up to get exclusive news about the new MINI Cabrio: bit.ly/__MINICabri .. ENGM T. LIKES COMMENT S SHARE S SENTIMENT 15 97 6 50 Uncategorized 16-NOV-15, MON 8:12AM Bridges are few and far between when youāre in the middle of the wilderness. MINI will do whatever i .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 7 65 3 21 Uncategorized NO IMAGE
- 12. Brand Posts - Analysis Brand Post Types Days of the week 0 5 10 15 20 25 0 1 2 3 4 5 Photos Videos Plain Text Links Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 12 0 1 2 3 4 5 6 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
- 13. Top Keywords Used Frequency MINI Clubman Mini Cooper 20 sx 18 https://www.facebook .com/notes/enternew s 18 First time 18 MINI MINI Clubman 17 User Posts 0 5 10 15 20 25 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
- 14. Analysis of MINI Twitter Account Oct 01, 2015 - Dec 31, 2015
- 15. Brand Overview FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY 195,288 5,045 2.65% Worldwide MINI @MINI
- 16. Engagement Score 234 Total Proactive Tweets 220 Retweets Total 10 Replies Total 222 Favorites Total 17,977 Total Mention 2,236 Total Retweets 7,969 Response Rate (%) 9.48% Average Reply Time (mins) 1267 BRAND TWEETS USER TWEETS Brand Overview
- 17. 187K 188K 189K 190K 191K 192K 193K 194K 195K 196K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Follower Growth Total Followers 195,288 New Followers 5,045
- 18. 1K 1K 1K 1K 1K 1K 1K 1K 1K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Followee Growth Total Followees 623 New Followees 6
- 19. Engagement 0 250 500 MINI had an average engagement score of 234 and a highest of 391.
- 20. 0 5 10 15 20 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Proactive Tweets Retweets Brand Tweets Proactive Tweets Retweets 220 10
- 21. The drive home for the holidays is best spent with company. https://t.co/BMIrTDoaYZ 20-Dec-15, Sun 09:05AM ENGMT. FAV. REPLIES RETWEETS 659 299 3 152 Top Engaging Tweets Call it a colourful heritage. https://t.co/RgXYIEjxNL A #ClassicMini comes in the coolest of shades. https://t.co/gATY6pdPNG 27-Nov-15, Fri 12:25PM ENGMT. FAV. REPLIES RETWEETS 573 223 2 121 27-Dec-15, Sun 08:09PM ENGMT. FAV. REPLIES RETWEETS 535 282 1 102 NO IMAGE NO IMAGE NO IMAGE
- 22. Posts with Hashtags engage the best. Those with Mentions are the most frequent 0 50 100 150 200 250 0 50 100 150 200 250 Links Plain Text Hashtags Mentions Number of Posts Engagement Score Engagement Score Number of Tweets Brand Tweet Types
- 23. 0 5 10 15 20 25 0 100 200 300 400 500 600 700 800 900 1000 #classicmini* #clubman* #gowithyourgut* #cabrio* #dakar2016* #whateverittakes* #tgif* #bgb2015* #miniconnected* #tbt* User Tweets about Hashtag Brand Tweets about Hashtag Brand tweets User Tweets Volume of Tweets with Hashtags
- 24. 0 20 40 60 80 100 120 140 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec classicmini clubman gowithyourgut cabrio dakar2016 Spread of Hashtags by day
- 25. 0 50 100 150 200 250 300 350 400 450 #classicmini* #miniconnected* #whateverittakes* #cabrio* #gowithyourgut* #clubman* #dakar2016* #tbt* #bgb2015* #tgif* Engagement Score Hashtags - Engagement
- 26. Average Response Rate : 9.48% 0 10 20 30 40 50 60 70 80 90 1-Oct 3-Oct 5-Oct 7-Oct 9-Oct 11-Oct 13-Oct 15-Oct 17-Oct 19-Oct 21-Oct 23-Oct 25-Oct 27-Oct 29-Oct 31-Oct 2-Nov 4-Nov 6-Nov 8-Nov 10-Nov 12-Nov 14-Nov 16-Nov 18-Nov 20-Nov 22-Nov 24-Nov 26-Nov 28-Nov 30-Nov 2-Dec 4-Dec 6-Dec 8-Dec 10-Dec 12-Dec 14-Dec 16-Dec 18-Dec 20-Dec 22-Dec 24-Dec 26-Dec 28-Dec 30-Dec MentionsandReplies Replies Mentions Customer Service
- 27. Positive Negative Neutral Customer Service REPLY ANALYSIS REPLY SENTIMENT 0 10 20 30 40 50 60 70 80 Request For Direct Message Request For Contact Request For View a Link Request For Email Brand Apology Plain Text
- 28. 0 50 100 150 200 250 300 350 400 450 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Replies Mentions Day of the week
- 29. 0 20 40 60 80 100 120 140 160 180 12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM Replies Mentions Time of the Day
- 30. Total number of Retweets : 7,969 -50 0 50 100 150 200 250 300 350 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Retweets of Brand Tweets Brand Tweets Retweets
- 31. Total number of Mentions: 2,236 -10 0 10 20 30 40 50 60 70 80 90 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Mentions Brand Tweets Mentions
- 32. Influencers Name Followers Tweets Tony Hawk 4,125,369 1 India Today 2,437,051 2 LaGazzettadelloSport 1,529,630 1 Jesse Millette 1,317,559 1 BMW 1,152,311 5 TOP 5 INFLUENCERS
- 33. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
- 34. Thanks! Pleasecontactus at NotJustNumbers@unmetric.comfor more information.