Take a deep dive in to the social media metrics behind Huawei's social media efforts as it posts about product launches and engages fans with product features and more.

1. Huawei USA
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Huawei USA Twitter

2. Huawei: Social Media Report
This report looks at how
Huawei USA
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Huawei Device USA
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
191,083 129,929 212.46% United States
Huawei Device USA

6. Engagement Score Total Fan Posts
980 245
Total Posts Brand Response Rate
36 12.65%
Total Likes Avg. Reply Time
73,556 15 hrs
Total Comments General Sentiment
2,248 Neutral
Total Shares
3,951
BRAND POSTS FAN POSTS
Brand Overview

7. 0K
50K
100K
150K
200K
250K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
191,083
New Fans
129,929

8. Engagement
0
250
500
750
1,000
1,250
Huawei Device USA had an average engagement score of 980 and a highest of 1000.

9. Community Analysis
Huawei Device USA fans are largely from United States followed by Mexico.
Distribution of Fans
0K 20K 40K 60K 80K 100K 120K 140K 160K 180K 200K
United States
Mexico
India
Romania
Pakistan
Philippines
Indonesia
Egypt
Myanmar
Japan

10. 0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Huawei Watch 10
time 9
HoursOfGreatness 7
passion 6
HuaweiWatch 5

11. 67%
33%
Brand Participation Brand Non Participation
94%
6%
0%
Posititve Negative Neutral
Brand Posts - Engagement
Huawei Device USA responded to 24 conversations generated
by the 36 Posts they published.
Huawei Device USA receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
27-NOV-15, FRI 10:30AM
The definition of #SmartRedefined
includes being able to skip the Black
Friday lines. http://bit.ly/ ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 5,940 26 68 Positive
20-NOV-15, FRI 1:37PM
A smartwatch disguised as a timeless
classic. #SmartRedefined
13-NOV-15, FRI 11:32AM
Ok Google, show me a stunning
smartwatch (with timeless style and
endless functionality).
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 11,295 117 430 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 7,909 276 427 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
Huawei Device USA 137
ad 69
people 64
Huawei Nexus P6 61
first Nexus 47
User Posts
0
5
10
15
20
25
30
35
40
45
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. Huawei Device USA responded to 31 conversations generated
by the 245 Posts fans published.
Huawei Device USA appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
13%
87%
Brand Participation Brand Non Participation
46%
4%
50%
Posititve Negative Neutral

16. Analysis of
Huawei Device USA
Twitter Account
Oct 01, 2015 - Dec 31, 2015

17. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
9,683 1,124 13.13% United States
Huawei Device USA
@HuaweiDeviceUSA

18. Engagement Score
393
Total Proactive Tweets
123
Retweets Total
19
Replies Total
195
Favorites Total
2,166
Total Mention
1,240
Total Retweets
558
Response Rate (%)
14.52%
Average Reply Time (mins)
1020
BRAND TWEETS USER TWEETS
Brand Overview

19. 8K
8K
8K
8K
9K
9K
9K
9K
9K
10K
10K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
9,683
New Followers
1,124

20. 1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,134

21. Engagement
0
250
500
750
1,000
1,250
Huawei Device USA had an average engagement score of 393 and a highest of 978.

22. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
123 19

23. What is your passion? Use
#HoursofGreatness &
#sweepstakes to win a
#HuaweiWatch. RULES: https://t...
07-Dec-15, Mon 12:58PM
ENGMT. FAV. REPLIES RETWEETS
997 58 94 33
Top Engaging Tweets
What would you be great at? Use
#HoursOfGreatness #sweepstakes
& you may win a #HuaweiWatch.
https:..
The best tech, at the best price.
#CyberMonday #HuaweiWatch
#SmartRedefined
https://t.co/O21wAln6nR..
10-Dec-15, Thu 10:51AM
ENGMT. FAV. REPLIES RETWEETS
978 55 60 22
30-Nov-15, Mon 11:34AM
ENGMT. FAV. REPLIES RETWEETS
978 188 0 37
NO IMAGE NO IMAGE NO IMAGE

24. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140
0 50 100 150 200 250 300 350 400 450
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

25. 0 10 20 30 40 50 60 70 80
0 100 200 300 400 500 600
#hoursofgreatness*
#huaweiwatch*
#sweepstakes*
#nexus6p*
#huawei*
#smartredefined
#ad*
#nexusp6*
#android*
#cybermonday*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

26. 0
10
20
30
40
50
60
70
80
90
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
hoursofgreatness huaweiwatch sweepstakes nexus6p huawei
Spread of Hashtags by day

27. 0 200 400 600 800 1000 1200
#nexus6p*
#cybermonday*
#android*
#smartredefined
#sweepstakes*
#ad*
#huawei*
#huaweiwatch*
#nexusp6*
#hoursofgreatness*
Engagement Score
Hashtags - Engagement

28. Average Response Rate : 14.52%
0
10
20
30
40
50
60
70
80
90
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

29. Average Reply Time : 17 hours 0 minutes
0
500
1000
1500
2000
2500
3000
3500
4000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

30. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
20
40
60
80
100
120
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

31. 0
50
100
150
200
250
300
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

32. 0
20
40
60
80
100
120
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

33. Total number of Retweets : 558
-10
-5
0
5
10
15
20
25
30
35
40
45
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

34. Total number of Mentions: 1,240
-10
0
10
20
30
40
50
60
70
80
90
100
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

35. Influencers
Name Followers Tweets
Karina Smirnoff 299,417 1
Huawei Technologies 174,172 5
Trendinalia PI 158,485 1
Chris Pirillo 136,914 1
stupidDOPE.com 103,953 1
TOP 5 INFLUENCERS

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