Take deep dive in to the social media habits of top beer brands in Australia. See how Pure Blonde, Tooheys and Carlton engage their Facebook communities with shareable content and campaigns that strike the right chord.

1. Comparison of
Top Beer Brands
in Australia on
Facebook in
Q2-2015
Apr 01, 2015 - Jun 30, 2015

2. Top Australian Beer Brands on Facebook Q2-2015
In this report we looked at the top beer brands
in Australia on Facebook.
Read on to find out how their social media
performance stacked up against the
competition.

3. Key Findings
• Among the 10 brands in Group 3, Carlton Dry was engaging best with
their Fans.
• With a growth rate of 157%, Tooheys enjoyed the highest Fan Growth
Rate among the 10 brands in Group 3
• 1,136 new Posts were written across these 10 ‘brand walls’. That’s an
average of 1.2 Posts per day - per wall!
• Victoria Bitter created the most shareable content
• Tap Kingdom was the most responsive brand but users had to wait days
to get a reply from the brand

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5. Fans
Pure Blonde had the largest fan base of 202,774 while Tooheys New showed the highest fan
growth of 156.60%.
Group 3
-20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
160.00%
180.00%
0K 50K 100K 150K 200K 250K
Growth%
Number of Fans
XXXX GOLD CarltonDraught CarltonDryAustralia Hahn Tooheys New
Pure Blonde Tap kingdom Sol Beer(AU) Victoria Bitter TooheysExtraDry

6. Fans - Geography
Group 3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Countries < 2% Pakistan Australia Other Countries Countries < 2%
Pakistan Australia Other Countries Countries < 2% Pakistan

7. Conversations
Victoria Bitter had the highest PTAT of 6.49% as a percentage of its average number of Fans during
this time period.
Group 3
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 50K 100K 150K 200K 250K
Peopletalkingabout(as%ofFans)
Average Number of Fans
XXXX GOLD CarltonDraught CarltonDryAustralia Hahn Tooheys New
Pure Blonde Tap kingdom Sol Beer(AU) Victoria Bitter TooheysExtraDry

8. Engagement - Posts
Sol Beer(AU) published the greatest number of posts (73). CarltonDryAustralia had the highest
average engagement, with a score of 973.
Group 3
0 10 20 30 40 50 60 70 80
0 200 400 600 800 1000 1200
XXXX GOLD
CarltonDrau…
CarltonDryA…
Hahn
Tooheys New
Pure Blonde
Tap kingdom
Sol Beer(AU)
Victoria Bitter
TooheysExtr…
Number of Posts
Engagement Score
Engagement Score Number of Posts

9. Engagement Breakdown
0 10000 20000 30000 40000 50000 60000 70000
XXXX GOLD
CarltonDraught
CarltonDryAustralia
Hahn
Tooheys New
Pure Blonde
Tap kingdom
Sol Beer(AU)
Victoria Bitter
TooheysExtraDry
Likes Comments Shares
CarltonDryAustralia received the most number of Likes (64,301), CarltonDryAustralia got the most
number of Comments (16,479) and Victoria Bitter had the most number of Shares (4,507).
Group 3

10. Most Engaging Brand Posts
Group 3
CarltonDryAustralia
Sat, Jun 27 at 5:00 AM EDT
Carlton Dry. Pure bred.
Cheers for the pic Trent.
Engagement
Score
Likes Comments Shares Sentiment
1,000 4,807 675 221 Positive
CarltonDryAustralia
Fri, Jun 12 at 4:00 AM EDT
#COMMITMENT
CarltonDraught
Tue, Jun 9 at 4:32 AM EDT
The final siren came too soon.
Good luck Chris Judd.
Engagement
Score
Likes Comments Shares Sentiment
1,000 5,965 4,168 282 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 4,133 138 226 Positive

11. Most Engaging Brand Posts
Group 3
CarltonDryAustralia
Fri, Jun 5 at 4:00 AM EDT
Long (neck) Weekend.
Cheers to that.
Engagement
Score
Likes Comments Shares Sentiment
1,000 3,817 994 141 Positive
Victoria Bitter
Thu, May 21 at 4:58 PM EDT
Forgotten your fishing tackle, but remembered your beer?
Here’s how to DIY a fish hook.
1. Remove ..
CarltonDryAustralia
Fri, May 15 at 7:00 AM EDT
Have your cake and drink it too.
Cheers for the epic ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 1,195 732 645 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 4,749 1,634 564 Positive

12. Fan Posts
0 50 100 150 200 250 300
XXXX GOLD
CarltonDraught
CarltonDryAustralia
Pure Blonde
Tooheys New
Hahn
Tap kingdom
Sol Beer(AU)
TooheysExtraDry
Victoria Bitter
Number of Fan Posts
XXXX GOLD's Facebook Page saw the highest number of Fan posts (263).
Group 3

13. Sentiment Analysis
Hahn received the highest percentage of Positive Sentiment (63.00%).
Group 3
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TooheysExtraDry
CarltonDryAustralia
Pure Blonde
CarltonDraught
Sol Beer(AU)
XXXX GOLD
Tooheys New
Victoria Bitter
Tap kingdom
Hahn
Negative Neutral Positive

14. Brand Responses
Tap kingdom responded to the highest percentage of Fan posts (64.15%).
Group 3
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
TooheysExtraDry CarltonDryAustralia Pure Blonde CarltonDraught Sol Beer(AU)
XXXX GOLD Tooheys New Victoria Bitter Tap kingdom Hahn

15. Share Of Voice – Volume of Posts
Sol Beer(AU) published the most with 73 posts, among the brands in "Group 3" Group.
Group 3
25%
5%
13%
6%13%
11%
6%
6%
13%
2%
Sol Beer(AU) Tooheys New Hahn Pure Blonde CarltonDryAustralia
CarltonDraught Tap kingdom XXXX GOLD Victoria Bitter TooheysExtraDry

16. Share Of Voice – Likes
CarltonDryAustralia received the largest volume of Likes (64,301), among the brands in "Group 3"
Group.
Group 3
7%
3%
6% 3%
39%
6%
8%
10%
17%
1%
Sol Beer(AU) Tooheys New Hahn Pure Blonde CarltonDryAustralia
CarltonDraught Tap kingdom XXXX GOLD Victoria Bitter TooheysExtraDry

17. Share Of Voice – Comments
CarltonDryAustralia received the largest volume of Comments (16,479), among the brands in
"Group 3" Group.
Group 3
4%
4%
8%
2%
48%
6%
9%
7%
11%
1%
Sol Beer(AU) Tooheys New Hahn Pure Blonde CarltonDryAustralia
CarltonDraught Tap kingdom XXXX GOLD Victoria Bitter TooheysExtraDry

18. Share Of Voice – Shares
Victoria Bitter received the largest volume of Shares (4,507), among the brands in "Group 3"
Group.
Group 3
2%
5%
3%
4%
25%
5%
5%
22%
28%
1%
Sol Beer(AU) Tooheys New Hahn Pure Blonde CarltonDryAustralia
CarltonDraught Tap kingdom XXXX GOLD Victoria Bitter TooheysExtraDry

19. Analysis of Pure Blonde
Facebook Page
Apr 01, 2015 - Jun 30, 2015

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21. Brand Overview
Pure Blonde
Fans 202,774
New Fans -1,913
Fan Growth -.93%
Country Australia
Demographics Mostly Young, Male and Attached.
Pure Blonde has -1,913 new Likes and an audience base of 202,774 fans who are mostly Young,
Male and Attached.
Pure Blonde

22. Brand Overview
Posts
Brand User
Engagement Score 384 Total Fan Posts 9
Total Posts 18 Brand Response Rate 55.56%
Total Likes 5,353 Average Reply Time 2 days, 7 hrs, 36 mins
Total Comments 695 General Sentiment Neutral
Total Shares 660
Pure Blonde had 18 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Pure Blonde

23. Fan Growth
201,500
202,000
202,500
203,000
203,500
204,000
204,500
205,000
Pure Blonde had a growth rate of -0.93% between Mar 31, 2015 and Jun 30, 2015.
• Pure Blonde
Total Fans 202,774
New Fans -1,913

24. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Pure Blonde had an average engagement score of 384 and its highest was 987.
Pure Blonde

25. Community Analysis
Pure Blonde fans are mostly Young, Male and Attached. Pure Blonde fans are largely from Australia followed by
United Kingdom.
Fan Demographics Distribution of Fans
Pure Blonde
59%
41%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
Australia
United Kingdom
New Zealand
United States
Ireland
Korea
Brazil
India
Canada
Poland

26. 0
1
2 Pure Blonde posted a total of 18 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Thanks 3
beer 2
Pure Blonde 2
great shot 2
Big Banana 1
Pure Blonde

27. 0%
100%
Brand Participation Brand Non Participation
72%
21%
7%
Posititve Negative Neutral
Brand Posts - Engagement
Pure Blonde responded to 0 conversations generated
by the 18 Posts they published.
Pure Blonde receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Pure Blonde

28. Most Engaging Brand Posts
Pure Blonde
Fri, May 8 at 2:33 AM EDT
Don’t forget mum on Sunday.
Engagement
Score
Likes Comments Shares Sentiment
987 1,963 489 331 Positive
Tue, May 26 at 3:15 AM EDT
A Pure Life Lesson 66 million years in the making.
Fri, Jun 12 at 3:25 AM EDT
Whether it’s half full or half empty, it’s a nice way to
pass half an hour in the sun.
Engagement
Score
Likes Comments Shares Sentiment
454 297 12 71 Positive
Engagement
Score
Likes Comments Shares Sentiment
373 462 32 20 Positive

29. 0 5 10 15 20
0 100 200 300 400 500
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5 6
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Pure Blonde posts were Photos, and posts with
Photos received the highest engagement.
Most of Pure Blonde posts were published on
Wednesday and posts on Friday received the highest
engagement.
Brand Post Types Days of the Week
Pure Blonde

30. 0
1
2
3
Positive Neutral Negative Users posted a total of 9 Posts between
Apr 01, 2015 and Jun 30, 2015 on Pure
Blonde's wall.
User Posts
Top keywords used in
the Posts
Frequency
pure blonde
refreshments
2
HAPPY BEER 1
one
Thanks fellas
1
dividers guys 1
cold one
Thanks fellas
1
Pure Blonde

31. 56%
44%
Brand Participation Brand Non Participation
11%
0%
89%
Posititve Negative Neutral
User Posts - Engagement
Pure Blonde responded to 5 conversations generated
by the 9 Posts fans published.
Pure Blonde appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Pure Blonde

32. Analysis of Tooheys New
Facebook Page
Apr 01, 2015 - Jun 30, 2015

33. Brand Overview
Tooheys New
Fans 166,325
New Fans 101,507
Fan Growth 156.60%
Country Australia
Demographics Not Available
Tooheys New has 101,507 new Likes and an audience base of 166,325 fans.
Tooheys New

34. Brand Overview
Posts
Brand User
Engagement Score 719 Total Fan Posts 93
Total Posts 15 Brand Response Rate 17.20%
Total Likes 5,621 Average Reply Time 1 day, 23 hrs, 35 mins
Total Comments 1,459 General Sentiment Negative
Total Shares 761
Tooheys New had 15 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Tooheys New

35. Fan Growth
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
Tooheys New had a growth rate of 156.60% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 166,325
New Fans 101,507
Tooheys New

36. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Tooheys New had an average engagement score of 719 and its highest was 995.
Tooheys New

37. Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Tooheys New fans are largely from Australia followed
by United Kingdom.
Fan Demographics Distribution of Fans
Tooheys New
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 50K 100K 150K 200K
Australia
United Kingdom
United States
New Zealand
Ireland
Germany
Switzerland
Brazil
France

38. 0
1
2
3
4 Tooheys New posted a total of 15 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Tooheys New 3
profile picture 2
cover photo 2
link 2
guesses 2
Tooheys New

39. 53%
47%
Brand Participation Brand Non Participation
73%
0%
27%
Posititve Negative Neutral
Brand Posts - Engagement
Tooheys New responded to 8 conversations generated
by the 15 Posts they published.
Tooheys New receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Tooheys New

40. Most Engaging Brand Posts
Tooheys New
Thu, Jun 25 at 2:42 AM EDT
Have you ever heard the story of the Tooheys
Brothers?
Engagement
Score
Likes Comments Shares Sentiment
995 2,223 290 426 Positive
Thu, Jun 4 at 3:01 AM EDT
The Tooheys family is getting back together. We've
got a new look and a new family member to introdu ..
Fri, Jun 12 at 1:04 AM EDT
Inspired by the original Tooheys Brewery at Darling
Harbour, we're proud to introduce the Tooheys Da ..
Engagement
Score
Likes Comments Shares Sentiment
993 414 523 49 Positive
Engagement
Score
Likes Comments Shares Sentiment
962 1,411 386 157 Positive

41. 0 2 4 6 8 10 12
0 200 400 600 800 1,000
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Tooheys New posts were Photos, and posts
with Videos received the highest engagement.
Most of Tooheys New posts were published on Friday
and posts on Thursday received the highest
engagement.
Brand Post Types Days of the Week
Tooheys New

42. 0
5
10
15
20
25
30
35
40
Positive Neutral Negative Users posted a total of 93 Posts between
Apr 01, 2015 and Jun 30, 2015 on Tooheys
New's wall.
User Posts
Top keywords used in
the Posts
Frequency
favourite collectable
Tooheys New
43
favourite collectable 34
C'mon Tooheys fans 34
bad boys yesterday 34
beer 8
Tooheys New

43. 17%
83%
Brand Participation Brand Non Participation
19%
42%
39%
Posititve Negative Neutral
User Posts - Engagement
Tooheys New responded to 16 conversations
generated by the 93 Posts fans published.
Tooheys New appears to participate more when Fan
conversations have greater negative vibes than
positive.
Brand Responses Sentiment of User Posts
Tooheys New

44. Analysis of CarltonDryAustralia
Facebook Page
Apr 01, 2015 - Jun 30, 2015

45. Brand Overview
CarltonDryAustralia
Fans 144,329
New Fans 3,225
Fan Growth 2.29%
Country Australia
Demographics Mostly Young, Male and Attached.
CarltonDryAustralia has 3,225 new Likes and an audience base of 144,329 fans who are mostly
Young, Male and Attached.
CarltonDryAustralia

46. Brand Overview
Posts
Brand User
Engagement Score 973 Total Fan Posts 88
Total Posts 39 Brand Response Rate 37.50%
Total Likes 64,301 Average Reply Time 2 days, 3 hrs, 56 mins
Total Comments 16,479 General Sentiment Neutral
Total Shares 3,931
CarltonDryAustralia had 39 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
CarltonDryAustralia

47. Fan Growth
139,000
140,000
141,000
142,000
143,000
144,000
145,000
CarltonDryAustralia had a growth rate of 2.29% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 144,329
New Fans 3,225
CarltonDryAustralia

48. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
CarltonDryAustralia had an average engagement score of 973 and its highest was 1000.
CarltonDryAustralia

49. Community Analysis
CarltonDryAustralia fans are mostly Young, Male and
Attached.
CarltonDryAustralia fans are largely from Australia
followed by New Zealand.
Fan Demographics Distribution of Fans
CarltonDryAustralia
85%
15%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K
Australia
New Zealand
United Kingdom
United States
Ireland
Canada
Brazil
Germany
India
Bulgaria

50. 0
1
2
3 CarltonDryAustralia posted a total of 39
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
seizethedry 9
Carlton Dry 8
Cheers 7
pic 7
mate 5
CarltonDryAustralia

51. 28%
72%
Brand Participation Brand Non Participation
88%
3%
9%
Posititve Negative Neutral
Brand Posts - Engagement
CarltonDryAustralia responded to 11 conversations
generated by the 39 Posts they published.
CarltonDryAustralia receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
CarltonDryAustralia

52. Most Engaging Brand Posts
CarltonDryAustralia
Sat, Jun 27 at 5:00 AM EDT
Carlton Dry. Pure bred.
Cheers for the pic Trent.
Engagement
Score
Likes Comments Shares Sentiment
1,000 4,807 675 221 Positive
Fri, Jun 12 at 4:00 AM EDT
#COMMITMENT
Fri, Jun 5 at 4:00 AM EDT
Long (neck) Weekend.
Cheers to that.
Engagement
Score
Likes Comments Shares Sentiment
1,000 5,965 4,168 282 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 3,817 994 141 Positive

53. 0 10 20 30 40
0 200 400 600 800 1,000 1,200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of CarltonDryAustralia posts were Photos, and
posts with Photos received the highest engagement.
Most of CarltonDryAustralia posts were published on
Friday and posts on Sunday received the highest
engagement.
Brand Post Types Days of the Week
CarltonDryAustralia

54. 0
1
2
3
4
5
6
Positive Neutral Negative Users posted a total of 88 Posts between
Apr 01, 2015 and Jun 30, 2015 on
CarltonDryAustralia's wall.
User Posts
Top keywords used in
the Posts
Frequency
Carlton Dry 32
3 pots 6
lids 6
carltondry 5
stubbies 5
CarltonDryAustralia

55. 37%
63%
Brand Participation Brand Non Participation
36%
6%
58%
Posititve Negative Neutral
User Posts - Engagement
CarltonDryAustralia responded to 33 conversations
generated by the 88 Posts fans published.
CarltonDryAustralia appears to participate more when
Fan conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
CarltonDryAustralia

56. Analysis of XXXX GOLD
Facebook Page
Apr 01, 2015 - Jun 30, 2015

57. Brand Overview
XXXX GOLD
Fans 133,823
New Fans 7,471
Fan Growth 5.91%
Country Australia
Demographics Not Available
XXXX GOLD has 7,471 new Likes and an audience base of 133,823 fans.
XXXX GOLD

58. Brand Overview
Posts
Brand User
Engagement Score 945 Total Fan Posts 261
Total Posts 18 Brand Response Rate 7.66%
Total Likes 15,743 Average Reply Time 3 days, 32 mins
Total Comments 2,503 General Sentiment Neutral
Total Shares 3,544
XXXX GOLD had 18 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
XXXX GOLD

59. Fan Growth
122,000
124,000
126,000
128,000
130,000
132,000
134,000
136,000
XXXX GOLD had a growth rate of 5.91% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 133,823
New Fans 7,471
XXXX GOLD

60. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
XXXX GOLD had an average engagement score of 945 and its highest was 1000.
XXXX GOLD

61. Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
XXXX GOLD fans are largely from Australia followed by
Pakistan.
Fan Demographics Distribution of Fans
XXXX GOLD
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 20K 40K 60K 80K 100K 120K
Australia
Pakistan
India
United States
Mexico
Thailand
United Kingdom
Malaysia
New Zealand
Dominican Republic

62. 0
1
2
3 XXXX GOLD posted a total of 18 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
mates 7
family 4
icy cold GOLD 4
GOLD-en weekend 3
Aussie ingenuity 2
XXXX GOLD

63. 39%
61%
Brand Participation Brand Non Participation
94%
0%
6%
Posititve Negative Neutral
Brand Posts - Engagement
XXXX GOLD responded to 7 conversations generated
by the 18 Posts they published.
XXXX GOLD receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
XXXX GOLD

64. Most Engaging Brand Posts
XXXX GOLD
Tue, Apr 14 at 2:00 AM EDT
We know our mates have Aussie ingenuity running
through their veins, and @StephenWhitford is no exce
..
Engagement
Score
Likes Comments Shares Sentiment
1,000 4,315 588 1,133 Positive
Thu, Apr 9 at 11:00 PM EDT
It's like a stuffed pizza, Aussie style! This delicious
stuffed bread with smokey bacon and melted p ..
Thu, Apr 23 at 3:37 AM EDT
The wet season is coming to an end in the top end of
NT, so there's no better time than right now to ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 1,550 323 694 Positive
Engagement
Score
Likes Comments Shares Sentiment
998 1,462 427 398 Positive

65. 0 2 4 6 8
0 200 400 600 800 1,000 1,200
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of XXXX GOLD posts were Links, and posts with
Photos received the highest engagement.
Most of XXXX GOLD posts were published on Thursday
and posts on Tuesday received the highest
engagement.
Brand Post Types Days of the Week
XXXX GOLD

66. 0
5
10
15
20
25
30
35
Positive Neutral Negative Users posted a total of 261 Posts between
Apr 01, 2015 and Jun 30, 2015 on XXXX
GOLD's wall.
User Posts
Top keywords used in
the Posts
Frequency
XXXX GOLD 101
one 36
30 SECOND ADD 33
http://www.xxxx.com.au/
xxxx-qld-maroons/
33
COME 33
XXXX GOLD

67. 8%
92%
Brand Participation Brand Non Participation
31%
1%68%
Posititve Negative Neutral
User Posts - Engagement
XXXX GOLD responded to 22 conversations generated
by the 263 Posts fans published.
XXXX GOLD appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
XXXX GOLD

68. Analysis of Victoria Bitter
Facebook Page
Apr 01, 2015 - Jun 30, 2015

69. Brand Overview
Victoria Bitter
Fans 92,060
New Fans 1,866
Fan Growth 2.07%
Country Australia
Demographics Mostly Older, Male and Attached.
Victoria Bitter has 1,866 new Likes and an audience base of 92,060 fans who are mostly Older,
Male and Attached.
Victoria Bitter

70. Brand Overview
Posts
Brand User
Engagement Score 921 Total Fan Posts 137
Total Posts 39 Brand Response Rate 34.31%
Total Likes 27,660 Average Reply Time 1 day, 20 hrs, 21 mins
Total Comments 3,850 General Sentiment Neutral
Total Shares 4,507
Victoria Bitter had 39 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Victoria Bitter

71. Fan Growth
89,000
89,500
90,000
90,500
91,000
91,500
92,000
92,500
Victoria Bitter had a growth rate of 2.07% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 92,060
New Fans 1,866
Victoria Bitter

72. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Victoria Bitter had an average engagement score of 921 and its highest was 1000.
Victoria Bitter

73. Community Analysis
Victoria Bitter fans are mostly Older, Male and
Attached.
Victoria Bitter fans are largely from Australia followed
by United Kingdom.
Fan Demographics Distribution of Fans
Victoria Bitter
83%
17%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K
Australia
United Kingdom
United States
New Zealand
Pakistan
India
Germany
Indonesia
Philippines
Belgium

74. 0
1
2
3 Victoria Bitter posted a total of 39 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
pic 11
Cheers 10
Big Cold Beer 4
blokes 3
Vic Bitter 2
Victoria Bitter

75. 21%
79%
Brand Participation Brand Non Participation
97%
3% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Victoria Bitter responded to 8 conversations generated
by the 39 Posts they published.
Victoria Bitter receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Victoria Bitter

76. Most Engaging Brand Posts
Victoria Bitter
Thu, May 21 at 4:58 PM EDT
Forgotten your fishing tackle, but remembered your beer?
Here’s how to DIY a fish hook.
1. Remove ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 1,195 732 645 Positive
Wed, May 13 at 3:40 AM EDT
It’s only 201 days, 4830 hours and 289,801 minutes
until the summer sun arrives.
Not that we’re co ..
Wed, Apr 1 at 2:50 AM EDT
This dusty old photo was the beginning of Victoria
Bitter’s journey in giving back to those that gav ..
Engagement
Score
Likes Comments Shares Sentiment
999 1,735 211 385 Positive
Engagement
Score
Likes Comments Shares Sentiment
997 1,780 122 285 Positive

77. 0 10 20 30 40
0 200 400 600 800 1,000
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Victoria Bitter posts were Photos, and posts
with Photos received the highest engagement.
Most of Victoria Bitter posts were published on
Wednesday and posts on Friday received the highest
engagement.
Brand Post Types Days of the Week
Victoria Bitter

78. 0
1
2
3
4
5
6
Positive Neutral Negative Users posted a total of 137 Posts between
Apr 01, 2015 and Jun 30, 2015 on Victoria
Bitter's wall.
User Posts
Top keywords used in
the Posts
Frequency
beer 8
Cheers 7
hard day 5
thirst 5
Venroys 3
Victoria Bitter

79. 34%
66%
Brand Participation Brand Non Participation
26%
5%
69%
Posititve Negative Neutral
User Posts - Engagement
Victoria Bitter responded to 47 conversations
generated by the 137 Posts fans published.
Victoria Bitter appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Victoria Bitter

80. Thanks For Reading!
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