Top 10 QSR Chains in India on Facebook Performance Report: September 2015

Social Media
Performance of
QSR Chains
September 1st – 30th, 2015

Top QSR Chains in India on Facebook in September 2015
In this report we looked at 10 QSR chains
in India on Facebook.
Read on to find out how brands like
Dominos, KFC and Dunkin’ Donuts
performed.

Key Findings
• Among the 10 brands, Subway India was engaging best with their Fans.
• With a growth rate of 7.8%, Starbucks India enjoyed the highest Fan
Growth Rate but has a long way to go to catch up with Café Coffee Day.
• Among the 10 brands, 69% of content posted was “brand related”
• 1,860 new Posts were written across these 10 ‘brand walls’. That’s an
average of 6.2 Posts per day - per wall!
• Some brands like Pizza Hut & KFC have started to see negative growth.

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Fans
KFC (IN) had the largest fan base of 7,514,292 while Starbucks India showed the highest fan
growth of 7.80%.
-1.00%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K
Growth%
Number of Fans
Mad Over Donuts McDonald's Domino's Pizza Dunkin' Donuts(IN)
Krispy Kreme India Pizza Hut Celebrations(IN) KFC(IN) SUBWAY INDIA
Starbucks India Cafe Coffee Day

Fans - Analysis
• Many QSR brands seem to have hit a ceiling when it comes to fan
numbers
• September was a tough month for many brands as they struggled to
grow their fan bases
• To grow beyond 5m fans is difficult
• Café Coffee Day is the leading café on Facebook

Fans - Geography
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Countries < 2% Other Countries India

Conversations
Starbucks India had the highest PTAT of 2.43% as a percentage of its average number of Fans
during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Mad Over Donuts McDonald's Domino's Pizza Pizza Hut Celebrations(IN)
Dunkin' Donuts(IN) Krispy Kreme India KFC(IN) Starbucks India
Cafe Coffee Day SUBWAY INDIA

Conversations - Analysis
• Brands with smaller fan bases were able to generate more fan
conversations – likely due to higher fan growth which contributes to the
PTAT numbers.
• Starbucks India saw the highest PTAT number, likely driven by its fan
growth rate which was 8 times higher than average.

Engagement - Posts
Domino's Pizza published the greatest number of posts (236). SUBWAY INDIA had the highest
average engagement, with a score of 400.
0 50 100 150 200 250
0 50 100 150 200 250 300 350 400 450
Mad Over Donuts
McDonald's
Domino's Pizza
Dunkin' Donuts(IN)
Krispy Kreme India
Pizza Hut Celebrations(IN)
KFC(IN)
SUBWAY INDIA
Starbucks India
Cafe Coffee Day
Number of Posts
Engagement Score
Engagement Score Number of Posts

Engagement - Posts
• When it comes to engagement, less can sometimes mean more.
Domino’s India posted 5 times more than other brands but saw lower
average engagement.
• Given Starbucks India’s high growth rate but low engagement, it seems
that it’s high growth is driven by its brand name or Facebook advertising
rather than by engaging content.
• Subway got a very high average engagement score but only two of its
posts performed well, suggesting a paid element to these posts.

Engagement Breakdown
0 50000 100000 150000 200000 250000
Mad Over Donuts
Domino's Pizza
McDonald's
Dunkin' Donuts(IN)
Krispy Kreme India
KFC(IN)
SUBWAY INDIA
Cafe Coffee Day
Starbucks India
Likes Comments Shares
Domino's Pizza received the most number of Likes (217,599), Domino's Pizza got the most number
of Comments (7,086) and McDonald's had the most number of Shares (2,047).

Most Engaging Brand Posts
Mad Over Donuts
Sun, Sep 13 at 6:30 AM EDT
Donuts just for Rs.35!!!
Donut lovers, it's time to treat your taste buds this
'SAVEtember'. Rush t ..
Engagement
Score
Likes Comments Shares Sentiment
998 12,543 1,548 383 Positive
SUBWAY INDIA
Mon, Sep 7 at 3:10 AM EDT
Most important things are never certain before they
actually happen. Thank god for Sub of the Day! A ..
McDonald's
Sun, Sep 6 at 6:00 AM EDT
With good food and good friends, the good times are
sure to come your way. #McDonaldsSharingPacks
Engagement
Score
995 18,946 283 338 Positive
Engagement
Score
964 24,755 90 66 Positive

McDonald's
Doesn’t matter whether it’s 2 or 3, our sharing packs
will always be there to satiate your hunger pa ..
Engagement
Score
931 19,969 77 45 Positive
Dunkin' Donuts(IN)
Tue, Sep 22 at 8:16 AM EDT
Come for Dunkin' Donuts Launch at ALPHA ONE
MALL on 2nd Oct. Get FREE Donuts for a Year
Dunkin' Donuts(IN)
Wed, Sep 9 at 6:39 AM EDT
Set a reminder as you don't want to miss out on this
one, Ludhiana! Be there or be there.
Engagement
Score
884 5,972 344 314 Neutral
Engagement
Score
832 8,475 58 20 Positive

Most Engaging Brand Posts - Analysis
• Unmetric uses data analysts to sort and tag all brand content. For the
QSR industry it was found that offers and deals are the most engaging for
these brands.
• Subway India was able to get high engagement on a video that it
uploaded that talked about its Sub of the Day offers.
• Dunkin’ Donuts used the launch of its various outlets to drive
engagement on its page.

Fan Posts
0 100 200 300 400 500 600
Domino's Pizza
KFC(IN)
Cafe Coffee Day
Dunkin' Donuts(IN)
Starbucks India
Mad Over Donuts
Krispy Kreme India
McDonald's
SUBWAY INDIA
Number of Fan Posts
Domino's Pizza's Facebook Page saw the highest number of Fan posts (507).

Sentiment Analysis
Dunkin' Donuts(IN) received the highest percentage of Positive Sentiment (68.00%). Pizza Hut
India received high levels of negative fan posts.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Mad Over Donuts
Domino's Pizza
Dunkin' Donuts(IN)
Krispy Kreme India
KFC(IN)
Starbucks India
Cafe Coffee Day
Negative Neutral Positive

Sentiment Analysis - Analysis
• Due to its store launch content strategy that drove engagement, Dunkin’
Donuts was able to achieve the highest percentage of positive sentiment
on its page.
• Starbucks India also received high levels of positive sentiment as it
continued its expansion strategy throughout the country.
• The two pizza brands, Domino’s and Pizza Hut saw the highest levels of
negative sentiment, mostly a result of complaints around deliveries.

Brand Responses
KFC(IN) responded to the highest percentage of Fan posts (80.00%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
0 500 1000 1500 2000 2500 3000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Mad Over Donuts Domino's Pizza Dunkin' Donuts(IN) Krispy Kreme India
Pizza Hut Celebrations(IN) KFC(IN) Starbucks India Cafe Coffee Day

Brand Response - Analysis
• Most brands take 10 hours or longer to reply to fan posts. Studies have
found that people posting complaints on social media expect responses
within 1 hour.
• For brands like Pizza Hut and Domino’s which see a spike in customers in
the evenings, it’s essential that they respond to complaints in a timely
manner.
• Most QSR brands in India could be doing a better job of replying to fan
posts but KFC is leading the way with an 80% response rate.

Share Of Voice – Volume of Posts
Domino's Pizza published the most with 236 posts, among the 10 QSR brands.
1%
10% 1%
7%
3%
14%
7%
5%
49%
3%
Cafe Coffee Day Krispy Kreme India Pizza Hut Celebrations(IN) Dunkin' Donuts(IN)
KFC(IN) Mad Over Donuts McDonald's Starbucks India
Domino's Pizza SUBWAY INDIA

Share Of Voice – Volume of Posts - Analysis
• Domino’s India is dominating the share of voice when it comes to content
being published.
• With just 1% share of voice, Café Coffee Day and Pizza Hut do not seem
to have a content strategy in place on Facebook.

Share Of Voice – Likes
Domino's Pizza received the largest volume of Likes (217,599), among the 10 QSR brands.
3% 0% 2%
14%
6%
4%
13%
1%
51%
6%

Share Of Voice – Likes - Analysis
• Unsurprisingly, with a 49% share of voice from content, Domino’s India
owns more than 50% of the share of voice from Likes.
• McDonald’s and Dunkin’ Donuts are both doing better than average when
it comes to getting people to Like their content.

Share Of Voice – Comments
Domino's Pizza received the largest volume of Comments (7,086), among the 10 QSR brands.
1%
0%
4%
7% 2%
12%
31%
1%
40%
2%

Share Of Voice – Comments - Analysis
• McDonald’s is doing a great job of getting comments on its Facebook
content due to its #WinningWednesdays contest posts that asks people
to comment with the correct answer. These posts generate over 1,000
comments each.
• Mad Over Donuts generates quite a lot of comments from its posts, but it
is also prolific with its content so there are more posts for people to
comment on.

Share Of Voice – Shares
McDonald's received the largest volume of Shares (2,047), among the 10 QSR brands.
2% 0%
4%
10%
8%
9%
31%
2%
27%
7%

Share Of Voice – Shares - Analysis
• McDonald’s has the highest share of voice when it comes to Shares as
people not only comment on the #WinningWednesdays content but
share it with their friends so that they have a chance to win.
• Domino’s India generates its high volume of Shares in part due to the
amount of content it published but also because of a video it posted and
some contest related posts.

Campaign Comparison
0 2 4 6 8 10 12
0 200 400 600 800 1000 1200
The Weekend Returns! (Domino's Pizza)
Friendship Day(Krispy Kreme India)
Chocofix Donuts(Dunkin' Donuts(IN))
Unlimited Pizza Friday(Pizza Hut Celebrations(IN))
#OMGBurger(KFC(IN))
'Meet me at Starbucks' for Awesome Thursdays(Starbucks
India)
The new High5 menu(Cafe Coffee Day)
Number of Posts
Engagement Score
During this time period, Unlimited Pizza Friday was the most engaging run by Pizza Hut
Celebrations(IN). Domino's Pizza published the most (11) in its The Weekend Returns! campaign.

Analysis of Domino's Pizza
Facebook Page
Sep 01, 2015 - Sep 30, 2015

Brand Overview
Domino's Pizza
Fans 6,581,889
New Fans -6,947
Fan Growth -.11%
Country India
Demographics Mostly Young, Male and Single
Domino's Pizza has -6,947 new Likes and an audience base of 6,581,889 fans who are mostly
Young, Male and Single
Domino's Pizza

Brand Overview
Posts
Brand User
Engagement Score 39 Total Fan Posts 507
Total Posts 236 Brand Response Rate 53.85%
Total Likes 217,599 Average Reply Time 10 hrs, 21 mins
Total Comments 7,086 General Sentiment Neutral
Total Shares 1,750
Domino's Pizza had 236 new Posts, and their most recent campaign is The Weekend Returns! .
Content & Campaigns
Most Engaging Content Type Contest Most Engaging Campaign Tab Bhai Aaj Bro
Least Engaging Content Type Special Offer Most Recent Campaign
The Weekend
Returns!
Most Prolific Content Type Special Offer
Domino's Pizza

Fan Growth
6,578,000
6,580,000
6,582,000
6,584,000
6,586,000
6,588,000
6,590,000
Domino's Pizza had a growth rate of -0.11% between Aug 31, 2015 and Sep 30, 2015.
Total Fans 6,581,889
New Fans -6,947
Domino's Pizza

Engagement
0
20
40
60
80
100
120
140
Domino's Pizza had an engagement of 39 and the highest engagement was 118.
Domino's Pizza

Community Analysis
Domino's Pizza fans are mostly Young, Male and Single Domino's Pizza fans are largely from India followed by
United States.
Fan Demographics Distribution of Fans
Domino's Pizza
65%
35%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K
India
United States
United Arab Emirates
Pakistan
Canada
Bangladesh
United Kingdom
Australia
Saudi Arabia

0
5
10
15
20
25 Domino's Pizza posted a total of 236 Posts
between Sep 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Coupon Code
MOB06
104
Domino 60
Order 54
Rs 53
online ordering 48
Domino's Pizza

20%
80%
Brand Participation Brand Non Participation
58%
7%
35%
Posititve Negative Neutral
Brand Posts - Engagement
Domino's Pizza responded to 48 conversations
generated by the 236 Posts they published.
Domino's Pizza receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Domino's Pizza

Domino's Pizza
Fri, Sep 18 at 8:36 AM EDT
Domino's #AlwaysByYourSide #Selfie #Contest now
on. Upload your selfie with friends who are always b ..
Engagement
Score
496 16,389 465 81 Positive
Domino's #YouTaughtUs #Contest NOW ON! To
participate, revisit your school days. Upload the most
spe ..
Thu, Sep 24 at 11:31 AM EDT
Lava Cake is mera favourite #SideHero
because......The best answer wins a Domino's
voucher!
Engagement
Score
495 17,823 194 69 Positive
Engagement
Score
323 9,990 173 28
Uncategori
zed

0 50 100 150 200 250
0 20 40 60 80 100 120 140
Photos
Plain Text
Videos
Links
Polls
Number of Posts
Engagement Score
0 20 40 60 80
0 20 40 60
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Brand Posts - Analysis
Most of Domino's Pizza posts were Photos, and posts
with Videos received the highest engagement.
Most of Domino's Pizza posts were published on Friday
and posts on Thursday received the highest
engagement.
Brand Post Types Days of the Week
Domino's Pizza

0
10
20
30
40
50
60
Positive Neutral Negative Users posted a total of 507 Posts between
Sep 01, 2015 and Sep 30, 2015 on
Domino's Pizza's wall.
User Posts
Top keywords used in
the Posts
Frequency
time 91
customer 81
service 67
Pizza India 66
today 55
Domino's Pizza

54%
46%
16%
28%
56%
User Posts - Engagement
Domino's Pizza responded to 273 conversations
generated by the 507 Posts fans published.
Domino's Pizza appears to participate more when Fan
conversations have greater negative vibes than
positive.
Brand Responses Sentiment of User Posts
Domino's Pizza

Content Intel
0 20 40 60 80 100 120
0 20 40 60 80 100 120 140 160
Brand News
Special Offer
Others
Event
Recipes/Menu Updates
Contest
Question to fans
Corporate Social Responsibility
Facebook App
Ad Campaigns
Engagement Oriented Posts
Occasion specific deals/offers
Number of Posts
Engagement Score
Most of Domino's Pizza posts were around 'Special Offer', and posts around 'Contest' received the
highest engagement.
Domino's Pizza

0 2 4 6 8 10 12
0 5 10 15 20 25 30 35 40 45
On Sports
Others
On Social Media
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Content Intel
In Domino's Pizza Posts about General Happenings, the category Question to fans received the highest
engagement.
About General Happenings
Domino's Pizza

0 5 10 15
0 50 100 150 200 250
The Weekend
Returns!
Domino's
#YouTaughtUs…
Wah Wednesdays
Number of Posts
Engagement Score
0 5 10 15 20
0 50 100 150 200 250
The Weekend
Returns!
Domino's
#YouTaughtUs…
Wah Wednesdays
Number of Posts
Engagement Score
Campaign Intel – 3 most recent campaigns
Between Sep 01, 2015 and Sep 30, 2015, Domino's
#YouTaughtUs #Contest was the most engaging
campaign run by Domino's Pizza.
Overall, Domino's #YouTaughtUs #Contest engaged
the best out of the recent 3 campaigns run by
Domino's Pizza.
Sep 01, 2015 - Sep 30, 2015 Entire Campaign
Domino's Pizza

Analysis of Pizza Hut
Celebrations Facebook Page
Sep 01, 2015 - Sep 30, 2015

Brand Overview
Pizza Hut Celebrations
Fans 4,705,736
New Fans -13,484
Fan Growth -.29%
Country India
Pizza Hut Celebrations has -13,484 new Likes and an audience base of 4,705,736 fans who are
mostly Young, Male and Single

Brand Overview
Posts
Brand User
Total Comments 748 General Sentiment Neutral
Total Shares 274
Pizza Hut Celebrations had 7 new Posts, and their most recent campaign is Unlimited Pizza Friday.
Content & Campaigns
Most Engaging Campaign
Unlimited Pizza
Friday
Most Recent Campaign
Unlimited Pizza
Friday

Fan Growth
4,695,000
4,700,000
4,705,000
4,710,000
4,715,000
4,720,000
4,725,000
Pizza Hut Celebrations had a growth rate of -0.29% between Aug 31, 2015 and Sep 30, 2015.
New Fans -13,484

Engagement
0
20
40
60
80
100
120
140
160
Pizza Hut Celebrations had an engagement of 103 and the highest engagement was 149.

Community Analysis
Pizza Hut Celebrations fans are mostly Young, Male
and Single
Pizza Hut Celebrations fans are largely from India
followed by United States.
64%
36%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
India
United States
Saudi Arabia
United Kingdom
Canada
Australia
Oman
Qatar
Cambodia

0
1
2 Pizza Hut Celebrations posted a total of 7
Posts between Sep 01, 2015 and Sep 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Happy 1
call 1
Yabba Dabba Doo 1
click
http://bit.ly/1BYkSs
d
1
magical treat 1

Another magical treat from Magic Menu....Hot Potato
Shots ...crunchy potato bites with heavenly chee ..
Engagement
Score
149 2,006 221 41 Positive
Is this Naan ...or Pizza ?
Wouldn’t you love something this delicious today?
Engagement
Score
148 2,070 173 56 Positive
Engagement
Score
135 1,928 115 67
Uncategori
zed

0 2 4 6 8
0 20 40 60 80 100 120
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
0 1 2 3
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Pizza Hut Celebrations posts were Photos, and
posts with Photos received the highest engagement.
Most of Pizza Hut Celebrations posts were published
on Tuesday and posts on Tuesday received the highest
engagement.

0
5
10
15
20
25
Sep 01, 2015 and Sep 30, 2015 on Pizza Hut
Celebrations's wall.
User Posts
the Posts
Frequency
Pizza Hut 129
order 70
time 66
service 54
customer 43

49%
51%
17%
38%
45%
Pizza Hut Celebrations responded to 113 conversations
Pizza Hut Celebrations appears to participate more
when Fan conversations have greater negative vibes
than positive.

0 1 2 3 4 5 6
0 200 400 600 800 1000 1200
Unlimited Pizza Friday
The Ultimate Big Pizza
#BornToPizzaParty
Number of Posts
Engagement Score
Overall, Unlimited Pizza Friday engaged the best out of the recent 3 campaigns run by Pizza Hut Celebrations.
Entire Campaign

Analysis of KFC Facebook
Page
Sep 01, 2015 - Sep 30, 2015

Brand Overview
KFC
Fans 7,514,292
New Fans -17,216
Fan Growth -.23%
Country India
KFC has -17,216 new Likes and an audience base of 7,514,292 fans who are mostly Young, Male
and Single
KFC

Brand Overview
Posts
Brand User
Total Comments 384 General Sentiment Neutral
Total Shares 487
KFC had 12 new Posts, and their most recent campaign is #OMGBurger.
Content & Campaigns
Most Engaging Content Type Brand News Most Engaging Campaign #KFCFeedYourFire
Least Engaging Content Type
Corporate Social
Responsibility
Most Recent Campaign #OMGBurger
Most Prolific Content Type Question to fans
KFC

Fan Growth
7,505,000
7,510,000
7,515,000
7,520,000
7,525,000
7,530,000
7,535,000
KFC had a growth rate of -0.23% between Aug 31, 2015 and Sep 30, 2015.
New Fans -17,216
KFC

Engagement
0
20
40
60
80
100
120
140
160
180
200
KFC had an engagement of 75 and the highest engagement was 186.
KFC

Community Analysis
KFC fans are mostly Young, Male and Single KFC fans are largely from India followed by United Arab
Emirates.
KFC
73%
27%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K
India
United States
Saudi Arabia
United Kingdom
Canada
Qatar
Kuwait
Australia
Argentina

0
1
2
3 KFC posted a total of 12 Posts between Sep
01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
KFC 4
profile picture 2
cover photo 1
single 1
fb.com/supportdigi
talindia
1
KFC

50%50%
83%
17%
0%
KFC responded to 6 conversations generated by the 12
Posts they published.
KFC receives more positive than negative vibes from
comments on their Posts.
KFC

KFC
The man who brought us the #fingerlickingood taste
of #KFC #ColonelSanders turned 125 on Sep 9! Wish ..
Engagement
Score
262 7,893 132 107 Positive
Created using fb.com/supportdigitalindia
Thu, Sep 10 at 11:47 PM EDT
Single(s) or ready to Mingle(s)?!! Made your choice
yet? New #KFC buckets starting at Rs 99 only!
Engagement
Score
145 4,711 27 13
Uncategori
zed
Engagement
Score
103 2,095 88 92 Positive

0 2 4 6 8 10 12
0 20 40 60 80 100
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 1 2 3 4 5
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of KFC posts were Photos, and posts with Photos
received the highest engagement.
Most of KFC posts were published on Tuesday and
posts on Thursday received the highest engagement.
KFC

0
5
10
15
20
25
Sep 01, 2015 and Sep 30, 2015 on KFC's
wall.
User Posts
the Posts
Frequency
good 50
food 23
Kfc perambur 22
kfc kitchen 21
kitchen 18
KFC

80%
20%
30%
3%
67%
KFC responded to 252 conversations generated by the
315 Posts fans published.
KFC appears to participate more when Fan
conversations have greater positive vibes than
negative.
KFC

Content Intel
0 1 2 3
0 50 100 150 200 250 300
Brand News
Special Offer
Others
Event
Contest
Question to fans
Corporate Social Responsibility
Facebook App
Ad Campaigns
Engagement Oriented Posts
Occasion specific deals/offers
Number of Posts
Engagement Score
Most of KFC posts were around 'Question to fans', and posts around 'Brand News' received the
highest engagement.
KFC

0 2 4 6 8 10 12 14 16
0 50 100 150 200 250 300 350 400 450 500
#OMGBurger
#KFCWOW
#KFCTasteTheNew
Number of Posts
Engagement Score
Overall, #KFCTasteTheNew engaged the best out of the recent 3 campaigns run by KFC.
Entire Campaign
KFC

Analysis of Dunkin' Donuts
Facebook Page
Sep 01, 2015 - Sep 30, 2015

Brand Overview
Dunkin' Donuts
Fans 757,626
New Fans 7,603
Fan Growth 1.01%
Country India
Dunkin' Donuts has 7,603 new Likes and an audience base of 757,626 fans.
Dunkin' Donuts

Brand Overview
Posts
Brand User
Total Comments 1,266 General Sentiment Positive
Total Shares 677
Dunkin' Donuts had 36 new Posts, and their most recent campaign is Chocofix Donuts.
Content & Campaigns
Most Engaging Content Type Special Offer Most Engaging Campaign
FREE Donuts' for a
year
Least Engaging Content Type
Engagement
Oriented Posts
Most Recent Campaign Chocofix Donuts
Most Prolific Content Type Special Offer
Dunkin' Donuts

Fan Growth
744,000
746,000
748,000
750,000
752,000
754,000
756,000
758,000
760,000
Dunkin' Donuts had a growth rate of 1.01% between Aug 31, 2015 and Sep 30, 2015.
Total Fans 757,626
New Fans 7,603
Dunkin' Donuts

Engagement
0
100
200
300
400
500
600
700
800
900
Dunkin' Donuts had an engagement of 329 and the highest engagement was 832.
Dunkin' Donuts

Community Analysis
Dunkin' Donuts fans are largely from India followed by United States.
Distribution of Fans
Dunkin' Donuts
0K 100K 200K 300K 400K 500K 600K 700K 800K
India
United States
United Kingdom
Saudi Arabia
Canada
Oman
Kuwait
Qatar
Cambodia

0
1
2
3
4 Dunkin' Donuts posted a total of 36 Posts
Brand Posts
Top keywords
used in the Posts
Frequency
FREE Donuts 8
Dunkin 6
time 5
Ludhiana 5
Donuts 5
Dunkin' Donuts

56%
44%
64%
0%
36%
Dunkin' Donuts responded to 20 conversations
generated by the 36 Posts they published.
Dunkin' Donuts receives more positive than negative
vibes from comments on their Posts.
Dunkin' Donuts

Dunkin' Donuts
Come for Dunkin' Donuts Launch at ALPHA ONE
MALL on 2nd Oct. Get FREE Donuts for a Year
Engagement
Score
884 5,972 344 314 Neutral
Wed, Sep 9 at 6:39 AM EDT
Set a reminder as you don't want to miss out on this
one, Ludhiana! Be there or be there.
Come for Dunkin' Donuts Launch at SILVER ARC MALL
on 12 Sept. Get FREE Donuts for a Year*
Engagement
Score
832 8,475 58 20 Positive
Engagement
Score
777 5,717 253 55 Positive

0 5 10 15 20 25 30 35
0 50 100 150 200 250 300
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
0 2 4 6 8 10
0 200 400 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Dunkin' Donuts posts were Photos, and posts
with Photos received the highest engagement.
Most of Dunkin' Donuts posts were published on
Tuesday and posts on Wednesday received the highest
engagement.
Dunkin' Donuts

0
5
10
15
20
25
30
35
Sep 01, 2015 and Sep 30, 2015 on Dunkin'
Donuts's wall.
User Posts
the Posts
Frequency
Dunkin 34
Donuts 33
Google 29
Dunkin Donuts team 4
Indore 2
Dunkin' Donuts

25%
75%
68%
11%
21%
Dunkin' Donuts responded to 14 conversations
Dunkin' Donuts appears to participate more when Fan
negative.
Dunkin' Donuts

Content Intel
0 2 4 6 8 10 12 14
0 100 200 300 400 500 600
Brand News
Special Offer
Engagement Oriented
Posts
Number of Posts
Engagement Score
Most of Dunkin' Donuts posts were around 'Special Offer', and posts around 'Special Offer'
received the highest engagement.
Dunkin' Donuts

0 1 2 3
0 20 40 60 80 100 120 140
On Sports
Others
On Social Media
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Content Intel
In Dunkin' Donuts Posts about General Happenings, the category Others received the highest engagement.
About General Happenings
Dunkin' Donuts

0 1 2 3 4 5
0 20 40 60
Chocofix Donuts
Happy
Rakshabandhan
#GetYourMojoBack
Number of Posts
Engagement Score
0 1 2 3 4 5
0 200 400 600
Chocofix Donuts
Happy
Rakshabandhan
#GetYourMojoBack
Number of Posts
Engagement Score
Between Sep 01, 2015 and Sep 30, 2015, Chocofix
Donuts was the most engaging campaign run by
Dunkin' Donuts.
Overall, #GetYourMojoBack engaged the best out of
the recent 3 campaigns run by Dunkin' Donuts.
Sep 01, 2015 - Sep 30, 2015 Entire Campaign
Dunkin' Donuts

Analysis of Starbucks India
Facebook Page
Sep 01, 2015 - Sep 30, 2015

Brand Overview
Starbucks India
Fans 578,652
New Fans 41,845
Fan Growth 7.80%
Country India
Starbucks India has 41,845 new Likes and an audience base of 578,652 fans who are mostly
Young, Male and Single
Starbucks India

Brand Overview
Posts
Brand User
Total Likes 4,960 Average Reply Time 1 day, 3 hrs, 9 mins
Total Comments 174 General Sentiment Positive
Total Shares 146
Starbucks India had 22 new Posts, and their most recent campaign is 'Meet me at Starbucks' for
Awesome Thursdays.
Content & Campaigns
Most Engaging Campaign #HowWeMet story
Most Recent Campaign
'Meet me at
Starbucks' for
Awesome Thursdays
Starbucks India

Fan Growth
510,000
520,000
530,000
540,000
550,000
560,000
570,000
580,000
590,000
Starbucks India had a growth rate of 7.80% between Aug 31, 2015 and Sep 30, 2015.
Total Fans 578,652
New Fans 41,845
Starbucks India

Engagement
0
50
100
150
200
250
Starbucks India had an engagement of 80 and the highest engagement was 227.
Starbucks India

Community Analysis
Starbucks India fans are mostly Young, Male and Single Starbucks India fans are largely from India followed by
United States.
Starbucks India
59%
41%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K
India
United States
United Kingdom
Canada
Australia
Saudi Arabia
Mexico
Pakistan

0
1
2
3
4
5 Starbucks India posted a total of 22 Posts
Brand Posts
Top keywords
used in the Posts
Frequency
Starbucks Rewards 5
India 4
Coffee Story Time 4
cover photo 4
stores 4
Starbucks India

73%
7%
20%
Starbucks India receives more positive than negative vibes from comments on their Posts.
Sentiment on Brand Posts
Starbucks India

Starbucks India
Try the new delicious Triple Coffee Jelly Frappuccino®
– A marvel of three delicious layers!
Engagement
Score
227 619 40 19 Positive
A good day always begins with a lovely cup of coffee.
Have a great day!
Sat, Sep 5 at 1:22 AM EDT
Celebrate #TeachersDay with our Very Berry
Frappuccino® & get the second one on us! T&C apply,
offer ..
Engagement
Score
135 499 2 8
Uncategori
zed
Engagement
Score
124 387 5 10 Positive

0 5 10 15 20 25
0 20 40 60 80 100 120
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 2 4 6 8 10
0 50 100 150 200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Starbucks India posts were Photos, and posts
with Videos received the highest engagement.
Most of Starbucks India posts were published on
Thursday and posts on Friday received the highest
engagement.
Starbucks India

0
1
2
3
4
5
Sep 01, 2015 and Sep 30, 2015 on
Starbucks India's wall.
User Posts
the Posts
Frequency
Starbucks 20
Starbucks India 6
outlet 5
Adnan n block 3
particular sandwich 2
Starbucks India

65%
35%
54%
9%
37%
Starbucks India responded to 35 conversations
Starbucks India appears to participate more when Fan
negative.
Starbucks India

0 2 4 6 8 10 12 14
0 100 200 300 400 500 600 700 800 900 1000
'Meet me at Starbucks' for Awesome
Thursdays
#sipface Challenge
Alphonso Mango Frappuccino
Number of Posts
Engagement Score
Overall, #sipface Challenge engaged the best out of the recent 3 campaigns run by Starbucks India.
Entire Campaign
Starbucks India

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