Take a deep dive in to the social media metrics behind Colgate's social media efforts as it educates people about the importance of dental hygiene for everyone.

1. Colgate
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Colgate Twitter

2. Colgate: Social Media Report
This report looks at how
Colgate
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Colgate
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS COUNTRY DEMOGRAPHICS
2,809,420 Worldwide Mostly Older, Female and Attached.
Colgate

6. Engagement Score Total Fan Posts
330 211
Total Posts Brand Response Rate
28 31.28%
Total Likes General Sentiment
64,774 Neutral
Total Comments
2,867
Total Shares
8,290
BRAND POSTS FAN POSTS
Brand Overview

7. Engagement
0
250
500
750
1,000
Colgate had an average engagement score of 330 and a highest of 915.

8. Community Analysis
Colgate fans are mostly Older, Female and Attached. Colgate fans are largely from United States followed by Puerto
Rico.
Fan Demographics Distribution of Fans
13%
87%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
United States
Puerto Rico
India
Mexico
Philippines
Brazil
Pakistan
Peru
United Kingdom
Congo

9. 0
0
0
1
1
1
1
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
oral health 4
Don’t 4
tips 4
ColgateTotal 3
smile 3

10. 43%
57%
Brand Participation Brand Non Participation
92%
4%
4%
Posititve Negative Neutral
Brand Posts - Engagement
Colgate responded to 12 conversations generated by the 28
Posts they published.
Colgate receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

11. Most Engaging Brand Posts
14-OCT-15, WED 9:52AM
To all you “sweet tooths” out there, today
is National Dessert Day! Don’t forget to
brush up after y ..
30-DEC-15, WED 1:00PM
Don’t let bad breath ruin your New Year’s
kiss!
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
861 13,504 301 1,351 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
622 7,087 245 572 Positive

12. Brand Posts - Analysis
Brand Post Types Days of the week
0 2 4 6 8 10 12 14
0 50 100 150 200 250 300 350 400
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

13. Top Keywords Used Frequency
Colgate 69
Feliz Navidad y un 14
Prospero Año Nuevo
2016
13
desea una Feliz
Navidad
13
Ver Tarjeta 13
User Posts
0
2
4
6
8
10
12
14
16
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

14. Colgate responded to 66 conversations generated by the 211
Posts fans published.
Colgate appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
31%
69%
Brand Participation Brand Non Participation
18%
4%
78%
Posititve Negative Neutral

15. Analysis of
Colgate Smile
Twitter Account
Oct 01, 2015 - Dec 31, 2015

16. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
43,062 2,835 7.05% Worldwide
Colgate Smile
@Colgate

17. Engagement Score
169
Total Proactive Tweets
65
Retweets Total
34
Replies Total
179
Favorites Total
532
Total Mention
4,923
Total Retweets
535
Response Rate (%)
3.49%
Average Reply Time (mins)
2163
BRAND TWEETS USER TWEETS
Brand Overview

18. 39K
39K
40K
40K
41K
41K
42K
42K
43K
43K
44K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
43,062
New Followers
2,835

19. 4K
4K
4K
4K
4K
4K
4K
4K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
4,322
New Followees
79

20. Engagement
0
250
500
750
Colgate Smile had an average engagement score of 169 and a highest of 695.

21. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
65 34

22. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 10 20 30 40 50 60
0 20 40 60 80 100 120 140 160 180 200
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

23. 0 10 20 30 40 50 60 70 80
0 200 400 600 800 1000 1200 1400 1600 1800
#ylonaforcolgatesmile*
#giveaway*
#30daysoflol*
#win*
#aldubikawatako*
#glithening
#holiday*
#pushawardslizquens*
#colgateonice*
#skatinggymnastics*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

24. 0
200
400
600
800
1000
1200
1400
1600
1800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
ylonaforcolgatesmile giveaway 30daysoflol win aldubikawatako
Spread of Hashtags by day

25. 0 50 100 150 200 250
#holiday*
#aldubikawatako*
#ylonaforcolgatesmile*
#giveaway*
#glithening
#skatinggymnastics*
#win*
#pushawardslizquens*
#30daysoflol*
#colgateonice*
Engagement Score
Hashtags - Engagement

26. Average Reply Time : 1 days 12 hours 3 minutes
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

27. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
80
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

28. 0
200
400
600
800
1000
1200
1400
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

29. 0
50
100
150
200
250
300
350
400
450
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

30. Total number of Retweets : 535
-20
0
20
40
60
80
100
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

31. Total number of Mentions: 4,923
-100
0
100
200
300
400
500
600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

32. Influencers
Name Followers Tweets
Caspar Lee 3,434,495 1
Olivia Holt 1,321,265 1
Jesse Millette 1,317,559 1
Jean Marc Morandini 890,489 1
Goldman Sachs 486,959 1
TOP 5 INFLUENCERS

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