McDonald's is the world's #1 fast-food company by sales Serving burgers and fries, it operates more than 34,000 flagship restaurants http://www.unitedworld.edu.in/

1. A PRESENTATION ON
MCDONALD’S
GROUP MEMBERS
 ATRI ROY
 NEHA SINGH
 ABHIJIT ROY
 NILESH SAHA
 TAPASI SARKAR

2. COMPANY BACKGROUND
 The First McDonald’s was built in 1940.
 Ray Kroc was the First Franchisee appointed by the original
McDonald brothers, Dick and Mac.
 He opened his first restaurant in Des Plaines, Illinois.
 The company motto became “Quality, Service, Cleanliness and
Value” (QSCV)

3. CURRENT STATUS OF COMPANY
 McDonald's is the world's #1 fast-food company by sales
 Serving burgers and fries, it operates more than 34,000 flagship
restaurants
 It serves in more than 119 countries on six continents.
 On a day-to-day basis, more than 47 million customers world-wide
are served
 Employs more than 1.5 million people.
 More than 80% of McDonald’s restaurants worldwide are owned and
operated by independent local men and women.

4. PORTER’s FIVE FORCES ANALYSIS
 Formed by Michael E. Porter of Harvard
Business School in 1979.
 Helps in analyzing the Industry and the
Business Strategies being taken by the
Company.

6. PORTER’s FIVE COMPETITIVE FORCES
Competition Within Industry:
 KFC, Pizza Hut, Dominoes, Subway
 Sandwiches Prepared Meals.
 Fast Food Centers.
 Online presence – Company Info, Home Delivery, Better Combo
Deals.
New Entrants:
 McDonald’s has market dominance (over 30,000 restaurants
world-wide)
 Economies of scale force new entrants to enter at a cost
disadvantage.
 High Competition
 Easy To Entry For New Comers.

7. PORTER’s FIVE COMPETITIVE FORCES
Threat Of Substitutes:
 Fast Food Centers.
 Healthier Alternatives.
 Unique Products
 Substitute for Coffee, Cold Drinks available at Cheaper Rates.
Bargaining Power Of Customers:
 Pay Attention to Customer Demands and Trends.
 Offer Specialty Products for Certain Segments.
 McDonalds Focus on Special Tastes and Preferences on Customer
Choice.
 Customer May Shift From Mc Donald’s To Another Brand as They
Have High Bargaining Power.

8. PORTER’s FIVE COMPETITIVE
FORCES
Bargaining Power of Suppliers:
 McDonald’s relies on strong Supplier and Distributor
relationships.
 Help Suppliers lower costs.
 Develop New Supplier Base to reflect Customer
Diversity.
 Suppliers include: Coca-Cola, Heinz.

9. CONCLUSION
 The goal is to become customers favourite
way and place to eat and drink by serving the
best.
 Due of its financial power McDonalds could
move into to other industries/products at any
time.
 Due to its high demand, company can
introduce new products or items i.e. Product
Development.

10. THANK YOU

11. http://www.unitedworld.edu.in/
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