16. Interactive: UF Example
Our campaign utilized click and drag
features to let viewers explore
Autodesk’s 3D modeling process.
Click link to see banner ad in motion: http://work.wongdoody.com/autodesk/08.ME.142/
17. Interactive: Industry Example
In recognition of the game’s 30th
anniversary, Google created a fully
playable version of Pacman that was
used to increase brand like-ability.
18. Entertaining or Useful
“People will forget what you said,
people will forget what you did,
but people will never forget how
you made them feel.”
- Maya Angelou, Poet
20. Entertaining or Useful: UF Example
To educate consumers on the breadth of the Windows
Phone Marketplace, we created this mad-libs style banner
campaign which uses fill-in apps to show off the phone’s
capabilities.
21. Entertaining or Useful: Industry Example
Zippo uses two banner ads
to play off one another. As
the lighter on the bottom
burns, the lady on top
becomes increasingly hot
and must take off her
clothes to keep cool.
22. Entertaining or Useful: UF Example
We created this rich media banner ad
campaign to educate patients and
consumers about new healthcare
technologies offered through Cedars
Sinai Medical Center.
Click link to see banner ad in motion:
http://work.unitedfuture.com/2009/la/default.aspx?section=banners&tab=cedars&p=4
23. Entertaining or Useful: Industry Example
Miller Light created an online
campaign that allows viewers to
talk trash to their fantasy football
opponents inside banner ads.
24. Self contained
”When your work speaks for itself,
don't interrupt.”
--Henry J. Kaiser.
26. Self-contained: UF Example
Rather than redirect fans, we
created an Olympic campaign for
Alaska Airlines where users could
watch Apolo Ohno train inside of
rich media banner ads.
27. Self-contained: Industry Example
The TV Series ‘White Collar’
created an in-page experience
that allowed users to uncover
hidden secrets throughout the
New York Times’ website.
28. Contextual
“The use of camouflage is as old as human history.”
- Roy R. Behrens, “Art and Camouflage”
29. Contextual:
Eye tracking heat map
The fundamental problem with display
ads is our eyes are quickly trained
to look at what is most relevant
on the page.
Source: Jakob Nielsen
30. Contextual: UF Example
We created SceneIt’s Twilight
campaign, which included media
placed on MTV.com. Banners were
relevant to the surrounding
content and blended in well with
the colors of the page.
31. Contextual: Industry Example
This hair coloring product
created a display campaign to
integrate with existing site
content.
34. About Us:: production principles
Quick turn around
Flexible
Transparent communication
Increase effectiveness through analytics
35. About Us:: timing
Existing Comps: 11 Days
Week 1 Week 2 Week 3 Team Activity
Production
Client Review
Delivery
Delivery
Existing Brand Elements: 21 Days
Week 1 Week 2 Week 3 Week 4 Week 5
Storyboarding
Production
Delivery
Rich Branding/Online Videos: 31 Days
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
Storyboarding
Production
Delivery
36. Companies spend
8-10% of revenue on
marketing
.05% is spent on
banner ads
37% of advertising
spend is wasted
We want to turn that waste into
revenue
37. Thank you. For more information, please contact:
Anthony Brown, Director of Client Engagement
anthony.brown@unitedfuture.com
206-624-5325
http://twitter.com/awbrown
http://www.linkedin.com/in/awbrown
