1. UNICEF Ethiopia Digital
ECO Digital Media Strategy Presentation
By Elshadai Negash, Social Media Consultant

2. Video

3. UNICEF Ethiopia Digital

4. Digital Media at UNICEF Ethiopia
Parameter Number
Digital Media Channels http://www.unicef.org/ethiopia
http://www.facebook.com/UNICEFETH
https://www.twitter.com/UNICEFEthiopia
http://www.youtube.com/user/UNICEFEthiopia
http://www.flickr.com/photos/unicefethiopia/
http://www.delicious.com/unicefeth
http://www.linkedin.com/company/unicef-ethiopia
Average Website hits NA
Number of Facebook likes 219
Number of Twitter followers 821
Number of YouTube Subscribers 4 (1,935 views)
Number of Flickr Views 12,268
Number of Delicious followers 3
Number of LinkedIn followers NA
Number of E-Newsletter
subscribers
NA
Data correct as at: 16th April 2013 17:35

5. Why Social Media?
• Joining in conversation with target groups

6. How?
Consolidating
Partnerships
Expanding
professional
networks
Providing VisibilityYouth engagement
Policy advocacy and
influence

7. How can UNICEF Ethiopia
utilize Digital Media?
• UNICEF Ethiopia “The Thought Leader”
– Channels: FB, Twtr, LinkedIn
– Fulfill Donor/Natcom visibility requirements
– News and event information
– Research papers, policy analysis, debate +
discussions
– Informative blogs

8. Vision
UNICEF Ethiopia will be the go-to agency for
children in Ethiopia by 2014

9. Influencing target groups

11. Who are we targeting?
Primary: UNICEF Donors with a presence in Ethiopia
at mission and agency levels; National Committees
Secondary: Media; Ethiopian government
partners
Tertiary: UNICEF Family (HQ, ESARO,
and ESARO country offices)
Fourth:Other UN Agencies and multilateral
organizations
Fifth: Private Partners (IKEA,
Montblanc, ING, Rotary Intl,
Starwood, etc..)

12. 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Government
Donors
Donors
agencies
National
Committees
Ethiopian
partners
Media ESARO
country
offices)
UN Agencies +
multilateral
orgns
Private
Partners
Website
Facebook
Twitter
Youtube
Who is on social media?

13. Who is tuned in?
The Donor Community
National Committees
Foreign Correspondents

14. Who is tuned in?
Other UN agencies
Private and Government Partners
Ethiopian Media

15. How can you help us?
• Go UNICEF Digital and spread the word
– Like UNICEFETH on facebook
– Follow UNICEFEthiopia on twitter
– Subscribe to UNICEF Ethiopia on Youtube
– Create LinkedIn profile (if you don’t have one) and follow UNICEF Ethiopia
– Invite your contacts, subordinates, and friends to “Go UNICEF Digital”
• Funding
– Include digital media outreach in donor proposals
• Contribute to UNICEF Digital (Using the lovely IPads)
– Share news, infographs, and jobs
– Write a blog/diary about your work, share, and pass on feedback
– Inform us of events, articles, and information in your network that we can
share on our channels
– Forward Newsletter to contacts