Germany is the leading European economy and given the size of the market and business potential, it is the ideal basis for expanding business internationally. If you are responsible for marketing or PR at a B2B tech company and want to enter the German market or give your existing PR a fresh start, these 10 tips will help you to understand what it takes to do successful PR in Germany. Although the fundamental PR and marketing practices work similar to any Western market, there are some important cultural and market particularities.
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