Thomas Alva Edison, one of the most famous inventors and entrepreneurs of all times, used to say that genius is one percent inspiration and 99 percent perspiration. Inspiration is about intuition, creativity, thinking out of the box to generate bold ideas. Perspiration is about developing a method to leverage on specialized skills in strategy, finance, marketing, operation, and integrate them to turn your luminous ideas into a real-life success. EMIT is designed on this very principle. It provides you with a context to think new ambitious ideas, and gives you the method to turn them into business solutions.