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Trends & Opportunities in Science & Medical Publishing,[object Object],Jasna Markovac,[object Object],University of Michigan Medical School,[object Object],Sept. 23, 2010,[object Object]
Reproduced from Elsevier, Inc.,[object Object],From this…..,[object Object]
Reproduced from Elsevier, Inc.,[object Object],To this…..,[object Object]
Reproduced from Elsevier, Inc.,[object Object],To this.,[object Object]
Where were we?,[object Object],Journals,[object Object],Primary research,[object Object],Clinical studies,[object Object],Reviews,[object Object],Books,[object Object],Monographs,[object Object],Multi-authored texts,[object Object],References,[object Object],Encyclopedias,[object Object],Manuals,[object Object]
Where are we?,[object Object],Books,[object Object],Monographs,[object Object],Multi-authored texts,[object Object],References,[object Object],Encyclopedias,[object Object],Manuals,[object Object],Journals,[object Object],Primary research,[object Object],Clinical studies,[object Object],Reviews,[object Object],     Electronic content,[object Object]
How much does it cost?,[object Object],Everything on the Internet is not free,[object Object],Real publishing costs,[object Object],Viable business models,[object Object],What to charge for?,[object Object],What is the “unit” of sale?,[object Object],How much to charge?,[object Object],By usage?  ,[object Object],By download?,[object Object]
Publishing models,[object Object],Subscriptions,[object Object],Reader pays,[object Object],Libraries, end users, individual consumers,[object Object],“Open Access”,[object Object],Author pays,[object Object],Upon submission of content,[object Object],Public access upon publication,[object Object],Author choice,[object Object],Author may pay for public access to content on publication,[object Object],Delayed access,[object Object],Content free after period of time post publication,[object Object]
What’s Next?,[object Object],Information Communities,[object Object],Monographs,[object Object],Multi-authored texts,[object Object],References,[object Object],Encyclopedias,[object Object],Manuals,[object Object],Primary research,[object Object],Clinical studies,[object Object],Reviews,[object Object],Modular, layered content, cross-linking, linking out to other resources,[object Object],Electronic content delivery,[object Object]
How will it look?,[object Object],Developed as an electronic product,[object Object],Modular content creation,[object Object],Detailed reference linking,[object Object],Fully linked & cross-referenced,[object Object],Core content + layered content,[object Object],Supplementary material,[object Object],Gene sequences, clinical case reports, animations,[object Object],Designed for various audiences,[object Object],Students, teachers, researchers, physicians,[object Object],Designed for various markets,[object Object],Libraries, individuals, industry, government,[object Object],Print on demand,[object Object]
Are we there yet?,[object Object],Challenges,[object Object],Organization – editorial and production/publication,[object Object],Need to have sustained content generation,[object Object],Cost – setup and maintenance,[object Object],Who pays for all this?,[object Object],Largely unproven business models,[object Object],Should we charge?  How much to charge?,[object Object],What about Open Access?,[object Object],What should be free?,[object Object],How will it be supported?,[object Object]
Are we there yet?,[object Object],Opportunities,[object Object],“One stop shop” for medical and scientific information,[object Object],Takes advantage of current and developing technology,[object Object],Custom publishing, new products, tools,[object Object],Social networking,[object Object],Branding,[object Object],Community building,[object Object]
What’s happening now?,[object Object],Information communities are currently being developed by:,[object Object],Learned societies,[object Object],Commercial publishers,[object Object],Not-for profit organizations,[object Object],University departments,[object Object],Large laboratories,[object Object],But, still at a very early stage,[object Object]
How to publish?Where to publish? How to decide? ,[object Object]
Depends on type of content ,[object Object],Primary research material, clinical studies, case reports – JOURNALS,[object Object],Which journal(s)?,[object Object],What’s important to me?,[object Object],Impact factor?,[object Object],Top tier journals, with highest IFs,[object Object],Top notch editors, editorial boards,[object Object],Open access?,[object Object],Open access/open choice journals,[object Object],Need to pay author fees,[object Object],Funding requirements,[object Object],NIH, HHMI, Wellcome, other,[object Object]
U-M joins COPE,[object Object],COPE:  compact for open-access publishing equity,[object Object],Consortium facilitates dissemination of scholarly works by supplementing publication fees,[object Object],http://www.lib.umich.edu/cope,[object Object]
COPE,[object Object],Signatories (to date),[object Object],Cornell University,[object Object],Dartmouth College  ,[object Object],Harvard University  ,[object Object],Massachusetts Institute of Technology ,[object Object],University of California at Berkeley  ,[object Object],University of Ottawa ,[object Object],Columbia University  ,[object Object],Memorial Sloan-Kettering Cancer Center  ,[object Object],University of Michigan  ,[object Object]
Depends on type of content ,[object Object],Review materials, educational materials – BOOKS,[object Object],What type of book?,[object Object],Single author, monograph,[object Object],Chapter(s)/article(s) in reference books,[object Object],Textbook,[object Object],What’s important to me?,[object Object],Visibility,[object Object],Open access?,[object Object],Broad-based, global marketing?,[object Object],Publisher experience,[object Object],Need help with content development, manuscript prep?,[object Object],No help needed – can do it myself – self-publishing?,[object Object],Revenue generation,[object Object],Do I want to make some money from my publication?,[object Object]
“Textbooks”,[object Object],How to publish a textbook?,[object Object],Identify your priorities/goals,[object Object],Identify your market,[object Object],Assess your resources,[object Object],Possible publication venues,[object Object],Commercial company,[object Object],University Press,[object Object],Self-publish,[object Object],For profit,[object Object],As OER,[object Object]
Building an information community,[object Object],Identify the ‘community’,[object Object],Department, Laboratory, Discipline,[object Object],Identify leadership,[object Object],“Editor-in-chief”, “Editorial/advisory” board,[object Object],Plan for content development,[object Object],Who will generate content? Over what period of time?,[object Object],Plan for web development,[object Object],Choose your tech partner(s) – University/other resources,[object Object],Assess your (financial) resources,[object Object],How much will it cost, for set up, over time?,[object Object],Make a plan,[object Object],GO FOR IT!,[object Object]
Publishing @ Michigan,[object Object],Opportunities for collaboration,[object Object],Technological resources,[object Object],MLibrary – MPublishing,[object Object],Deep Blue – institutional repository,[object Object],Scholarly publishing office,[object Object],UM Press,[object Object],Copyrights office,[object Object],Michigan MultiMedia,[object Object],Web, video, print, presentations,[object Object]
Publishing @ Michigan,[object Object],Publishing & Related Business Development – Office of the Dean, UMMS,[object Object],Publishing advice,[object Object],How to publish and where to publish?,[object Object],Choosing the best vehicle for maximal visibility and distribution,[object Object],Choosing the best publisher,[object Object],Contract negotiations,[object Object],How to secure the most attractive terms in order to achieve the desired outcome,[object Object],Author rights,[object Object],Retention of copyright, maximal freedom to use material,[object Object],Institutional repository rights,[object Object],Other repositories, funding requirements ,[object Object]
Publishing @ Michigan,[object Object],Publishing & Related Business Development – Office of the Dean, UMMS,[object Object],Editorial services,[object Object],Help faculty, staff, and students develop content for publication,[object Object],Information communities,[object Object],Provide project management,[object Object],Electronic references,[object Object],Manage editorial roles, publisher liaison,[object Object],Journal management,[object Object],New journal initiatives,[object Object],Editorial management of existing journals,[object Object],jasnam@umich.edu,[object Object]

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