1. 2012.8
www.umeng.com

2.  In Q2 of 2012, the growth rate of active iOS and Android devices in China
is higher than that globally.
 iPhone4S share grew 4.6% and is projected to become the main iPhone
model. As of end June, despite it not being launched in China Apple Stores
the new iPad share increased to 13.5%, evidence of the strong Apple fan
base in China.
 For the past year, Samsung has been the top Android device, with one
Samsung device for every 4 Android devices in China.*
 Android 4.0 share in Q2 grew 2.8 times, rising to 8.9%. Android 4.0 users
are the most active.
 The number of smart phone users is growing rapidly in 2nd and 3rd tier
cities in China. Android usage in particular has caught up with top tier
cities.
 More users connect to the Internet via 3G & WiFi.
*Device referred to in this report only includes active device covered by Umeng platform.

3.  iOS users update to the newest iOS version even
faster. iPhone 4S and the new iPad are significantly
increasing in market share.
 Android 4.0 users are the most active. Samsung
is the leading brand in Android market.
 User differences between geographical areas has
reduced. Users increasingly connect to the internet via
3G or WiFi.

4.  According to Umeng platform, active devices increased 87% in the 3 months of 2012 Q2. Android
app monthly sessions grew by 159%. Active iOS devices rose 42% and iOS app monthly sessions
increased 112%.
Active Users Growth Rate (2012 Q2) App Sessions Growth Rate (2012 Q2)
Android活跃用户
Android active users iOS活跃用户
iOS active users Android启用次数 sessions
Android app monthly
1.87 X iOS启用次数 sessions
iOS app monthly
2.59 X
1.42 X
2.12 X
April 2012
2012年4月 May 2012
2012年5月 June 2012
2012年6月 April 2012
2012年4月 May 2012
2012年5月 June 2012
2012年6月
Data Source: Umeng Analytics, 2012Q2 Data Source: Umeng Analytics, 2012Q2
www.umeng.com www.umeng.com
 According to Google Play, active Android devices increased 33% from 300 million to 400
million between March 2012 and June 2012. In the same time period, active iOS devices
increased 12% from 360 million to 410 million according to Apple official figures.*
*Data source: Google Play Store, Apple Investor News
Active devices refer to devices covered by Umeng.

5.  In June 2012, iPad constitutes about 19% of iOS devices, displaying an increasing trend
compared to 2011. Among Android devices, tablets only amount to 3.5%.
iPhone users VS iPad users Android Phone Users VS Tablets Users
(Jun 2012) (Jun 2012)
3.5%
19.2%
iPhone
Phone
手机
iPad 平板
Tablet
80.8%
96.5%
Data Source: Umeng Analytics, 2012Q2 Data Source: Umeng Analytics, 2012Q2
www.umeng.com www.umeng.com

6.  The market share of iPhone 4S in first half of year 2012 has been increasing,
becoming the main model among the iPhones.
Active iPhone Users by Device Model Active iPhone Users by Device Model
(Jan – Jun 2012) (Jun 2012)
80%
70%
60%
5.5%
50% 8.1%
iPhone 4
iPhone 4
40%
30% iPhone 4S
iPhone 4S
20%
10% 50.2% iPhone 3GS
iPhone 3GS
36.2%
0%
其他
Others
1月
Jan 2月
Feb 3月
Mar 4月
Apr 5月
May 6月
Jun
iPhone 4 iPhone 4S iPhone 3GS
Data Source: Umeng Analytics, 2012Q2 Data Source: Umeng Analytics, 2012Q2
www.umeng.com www.umeng.com

7.  As of end June, the new iPad is yet to launch in China. However, since the global launch in March,
active new iPad users are growing. In fact in June, new iPad users stand at 13.5% among iPad
users, increasing by 7.9% in Q2. This is evidence of the strong support of Chinese Apple fans.
 Looking back at iPad 2, in 2011 after iPad 2 launched in China for 1 month, iPad 2 users stand at
50.8% among iPad users. With the upcoming launch of the new iPad, this set of statistics remains
to be observed.
Active iPad Users by Device Models The new iPad Distribution
(Jun 2012)
14%
16th March, the
12%
New iPad launched
10% in America, Hong
13.5%
Kong etc.
8%
iPad 2 WiFi
iPad 2 WiFi
13.2% 6%
iPad 2 3G
iPad 2 3G
4%
50.8% iPad 1
iPad 1
2%
The new iPad
The new Pad
22.6% 0%
March
3月 April
4月 May
5月 June
6月
Data Source: Umeng Analytics, 2012Q2 Data Source: Umeng Analytics, 2012Q2
www.umeng.com www.umeng.com

8.  After official launch of iOS 5.1 version in March 2012, it had been taken up by
40% of users, becoming the most used iOS version. By June 2012, 57% of iOS
users were using iOS 5.1 .
Active iOS Devices by OS Version (Jan – Jun 2012)
60%
50%
40%
30%
20%
10%
0%
Jan 2012 Feb 2012 Mar 2012 Apr 2012 May 2012 Jun 2012
2012年1月 2012年2月 2012年3月 2012年4月 2012年5月 2012年6月
Data Source: Umeng Analytics, 2012Q2 5.1 5.0 4.3
www.umeng.com

9.  Since year 2011 Q3 , Samsung has been the Top Android phone model, maintaining the lead
in 2012 Q2 as well. In fact, there is one Samsung phone in every 4 Android phones.*
 China models Huawei and ZTE have also made it to Top 5.
Top 5 Android Device (2012 Q2)
Samsung
三星
23.8%
HTC
HTC
35.7%
摩托罗拉
Motorola
中兴
ZTE
18.5% 华为
Huawei
6.5% 其他
Others
7.4% 8.0%
Data Source: Umeng Analytics, 2012Q2
www.umeng.com
*Device here refers to device covered by Umeng that has activated at least one app session during the period of 2012 Q2.

10.  Samsung, Motorola, Huawei, ZTE and HTC were all within the Top 10 Android
phone models. Xiaomi phone comes in the third place.*
Top 10 Android Device (2012 Q2)
Samsung Galaxy Ace
三星Galaxy Ace 4.11%
摩托罗拉 Defy
Motorola Defy 3.12%
Xiaomi 小米M1
Phone M1 3.11%
HTC incredible S(G11)
HTC Incredible S(G11) 2.62%
三星GALAXY SII
Samsung Galaxy SII 2.60%
HTC Desire S(G12)
HTC Desire S(G12) 2.08%
中兴Blade U880
ZTE Blade U880 1.92%
中兴Blade V880
ZTE Blade V880 1.73%
Huawei C8650
华为C8650 1.55%
HTC Desire HD(G10)
HTC Desire HD(G10) 1.35% Data Source: Umeng Analytics, 2012Q2
www.umeng.com
*Device refers to device covered by Umeng that has activated at least one app session in 2012 Q2.

11.  From 2011 Q3 till 2012 Q2, phones with resolutions 480*800 (such as Samsung Galaxy S
11) and 320*480 (such as Samsung Galaxy Ace) are still the most common, but their
proportion is decreasing. However, those with resolutions 480*854 (such as Xiaomi M1 and
Motorola Defy) and 720*1280 (such as Sony LT26i) are growing in share.*
Android Devices by Resolution
100%
90%
80%
70% 720*1280
60% 540*960
50% 240*320
480*854
40%
320*480
30%
480*800
20%
10%
0%
Data Source: Umeng Analytics, 2012Q2
2011Q3 2012Q2 www.umeng.com
*Device refers to active device covered by Umeng that has activated at least one app session during the stipulated time period.

12.  Android 2.3 version is still the most common OS, holding a steady market share of 67% in Q2.
 Devices using Android 4.0 in Q2 grew by 2.8 times, reaching 8.9% share. Android 4.0 devices
have 1.7 times higher average monthly sessions compared to Android 2.3 devices.
Active Android Devices by OS Version Android Device Monthly Sessions
80% (Jan – Jun 2012) by OS Version
70% Respective Android Average Device
同类设备平均启动 总启动平均
60% Device Sessions vs, Monthly Sessions
Average
50%
40%
30%
20%
10%
0% 1.7X
X
2.3 2.2 4.0 2.1
4.0 2.3
Data Source: Umeng Analytics, 2012Q2 Data Source: Umeng Analytics, 2012Q2
www.umeng.com www.umeng.com

13.  The number of smart phone users is growing rapidly in 2nd and 3rd tier cities
Android usage in particular has caught up with top tier cities.*
 Different 2nd tier city users have different needs for their devices. Phone
operators and suppliers should research deeper into these needs and
develop effective business strategies.
Top 10 Most Active iOS User Locations Top 10 Most Active Android User Locations
Q2 2012
2012年Q2 Q2 2011
2011年Q2 Q2 2012
2012年Q2 Q2 2011
2011年Q2
广东
GuangDong 12.5% 广东
GuangDong 16.3%
12.8% 18.8%
北京 9.7% Jiangsu
江苏 7.5%
Beijing 9.9% 8.9%
江苏
Jiangsu 8.8% 北京
Beijing 6.2%
8.8% 11.8%
上海
Shanghai 8.3% 河北
Hebei 5.2%
9.8% 3.6%
浙江
Zhejiang
7.9% 浙江
Zhejiang 5.2%
9.1% 7.1%
福建
Fujian 4.1% 山东
Shandong 4.5%
3.7% 3.8%
四川
Sichuan 4.0% Henan
河南 4.4%
3.7% 4.1%
辽宁
Liaoning
3.7% 湖北
Hubei 4.4%
3.0% 4.6%
湖北
Hubei 3.5% 福建
Fujian 4.3%
3.1% Data Source: Umeng Analytics, 2012Q2 4.4% Data Source: Umeng Analytics, 2012Q2
www.umeng.com www.umeng.com
河北
Hebei 3.4% Shanghai 4.2%
2.6% 上海 8.0%
*Device refers to active device covered by Umeng.

14.  Compared to Q3 in Y2011, Android users who access the internet via 3G
increased by 3.8%, and those connecting via WiFi also grew by 7.3%.
Android Device Internet Connection
100%
90%
80% 41.9%
70% 53.7%
60%
50%
21.8%
40%
18.0%
30%
20% 35.6%
28.3%
10%
0%
Q3 2011
2011年Q3 Q2 2012
2012年Q2
2G 3G wifi
Data Source: Umeng Analytics, 2012Q2
www.umeng.com

15.  Definition of terms：
Active Devices: All devices in this report refer to active devices covered by Umeng platform
that has activated at least one app session within the stipulated time frame.
 Release Date:
August 2012
 Data Source:
Analysis data based on over 40,000 Mainland Android and iOS apps from Umeng platform.
Data is taken between the period of April to June 2012.
 Statement:
Above data belong to Umeng platform. Any use of data can be used for free provided that
Umeng is quoted as the original source.

16.  Umeng Data Analytics:
Umeng Data Analytics Platform is the leading and largest provider of mobile app analytics and
developer services in China. Umeng offers enterprise-class analytics to thousands of mobile
app developers in over 40,000 apps across iOS, Android and Windows Phone platforms.
Features:
Trend Analysis: Provides developers an overall trend analysis, through measures such as
daily sessions, new users, total users, and active user ratio across app versions.
 Audience Analysis: Audience analysis helps to track end user data, providing deep insight
into app audience behavior. With Funnel Analysis, you can also track the conversion rate of
each step, helping you achieve your goal.
 Channel Distribution Analysis: Provides deeper understanding of the performance of
different distribution channels such as number of active users from each channel, thereby
supporting developers to define channel distribution strategy and measure channel marketing
performance.
 User Defined Analysis: Set the events to track the key functions or details of end-users,
such as user engagement etc. This helps developers to gain a greater insight about end user
activities.
 Industry Benchmark: The first app benchmark in China.
 Umeng Analytics Demo:
http://www.umeng.com/apps

17. Umeng, a Beijing-based startup founded in April 2010, is the leading and
largest provider of mobile app analytics and developer services in China.
Umeng offers enterprise-class analytics to thousands of mobile app
developers across iOS, Android and Windows Phone platforms. Umeng has
since raised more than USD10 million from Matrix Partners and Innovation
Works.
The team is working around the clock to build better solutions for mobile
app developers.
www.umeng.com
report@umeng.com