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MICHAEL DINEEN, M.SC, ACMA, BBS
1 Luby Road, Inchicore ,Dublin 8
087-2214185
michaelg.dineen@gmail.com
http://ie.linkedin.com/pub/michael-dineen/20/3a3/491
PROFILE
A qualified accountant, academically strong and commercially astute, Finance Manager with
experience in leading Multinational blue chip companies. A self starter who communicates
well within cross functional teams has a track record of delivering results in pressurised and
changing environments.
PROFESSIONAL EXPERIENCE
Kraft Europe Services Gmbh (Kraft took over Cadbury) 2010-2012
Manufacturer of Confectionery and Distributor of Cheese Coffee and Biscuits
Financial Analyst Sales
 Put in place new reporting suite for convenience business post integration which gave
insight on performance
 Analysed category performance and presented findings to Irish steering committee
 Implemented new Forecasting Tool across channel and category
 Managed the Customer Investment accruals at time of great change and significant system
issues
 Conducted Ad hoc financial analysis and reports
 Coached and developed Administration Assistant and Customer Business Executives
Cadbury Ireland Finance Manager Margin Management 2010-2011
 Challenged and changed promotional mind set which resulted in better promotions
measured by increased ROI and Volume
 Added insight to performance of promotions enabling the business to make better
decisions
 Created templates to measure foreign exchange exposure on seasonal business keeping
more business in Ireland e.g. Cadbury Tins price in Londis
 Integrated market data e.g. Neilsen with internal Financial information turning data into
knowledge
 Built model for price increase ensuring greater pricing transparency and increased revenue
 Corrected the way Foreign Exchange element of price increase was calculated resulting in
a 200k annualised positive impact to revenue
 Enforced pre evaluation criteria based on learning from post promotional analysis
KELLOGG EUROPE TRADING FOOD COMPANY
The world's leading producer of breakfast cereals and a leading producer of convenience food.
Finance Business Partner, Healthy Snacks Europe 2007- 2010
 Accomplish transparency of supply chain performance across co manufacturing and
Kellogg owned sites
 Organised the team to implement One Europe model in Smuckers acquisition
 Coordinate process to identify strategic saving initiatives
 Engaged in preliminary due diligence for a potential European acquisition
 Liaised with Co manufacturing partners on commodity variance reports new product
development and budget
 Managed the month end process with Europe Shared Services Centre
Curriculum Vitae – Michael Dineen 1 of 2

2.
GLANBIA CONSUMER FOODS 2005- 2007
Irish Consumer Foods Division of a Quoted Plc
Commercial Accountant
 Influenced change in the culture of Finance from compliance to Business Partner
 Progressed the development of a pre and post promotional evaluation process
 Introduced new SAP reporting tools to observe trends across product portfolio
 Constructed tendering documents for private label business
 Assisted commercial teams in preparing presentations for senior management, providing
financial data from SAP and other Financial Reporting Systems.
CANTRELL & COCHRANE IRELAND
C&C Ireland manufacturer and sells soft drinks, now Britvic Ireland
Project Accountant 2000 -2005
 Enhanced the role of Adaytum software by developing the capability to provide drilldown
analysis of company performance by brand, pack and channel.
 Provided End to End Financial support for development of New Products e.g. Club Energise
which achieved 20% share within 2 years of launch
 Prepared strategic reviews and subsequent analysis to ensure align with company goals
 Co-ordinated fixed asset budget and backing justification to group to release funds
 Contributed Financial input to Musgraves Central Warehouse project
 Transformed underperforming Trade Loan book in collaboration with sales team
 Developed new promotional analysis model as part of cross-functional team.
 Identified and executed Vat vouchers reclaim equal to 5% of annual profit
PREVIOUS FINANCE EXPERIENCE
ODLUMS GROUP Mgt. Accountant 1999-2000
TRETORN SPORT LTD Accountant 1998-1999
DINGLE LAMPS TEO Accountant 1996-1998
Accountant Contracts GE Capital, Microsoft Irl. Ltd.,Maidenform 1994-96
Jobst, Logitech, Benex Ltd., Liebherr Cranes
Self Employed Prepared tax returns and Vat repayments 1992 – 1994.
EDUCATION & PROFESSIONAL DEVELOPMENT
UNIVERSITY OF LIMERICK
Specialist Diploma in Lean Systems 2013-2013
AMP GROUP
Certified Practitioner Project Manager (Prince 2) 2012
DUBLIN CITY UNIVERSITY
Master of Science in Information Technology for Accountants 2001-2004
Member of The Chartered Institute of Management Accountants 1994
UNIVERSITY OF LIMERICK
Bachelor of Business Studies 1988-1992
Computer literate – Office 97/2000, Adaytum, Coda, Brio , Powerpoint, SAP BI,
INTERESTS
Gaelic Football, Swimming, Current Affairs and Reading
President of Eblana Toastmaster- has represented the club at area level
Curriculum Vitae – Michael Dineen 2 of 2