1. THE BRAND FOCUS
lucky-dux.com

2. ABOUT US
lucky-dux.com is a powerful marketing & sales channel promoting and selling distinctive and
emerging brands and their products.
THE BRAND FOCUS
lucky-dux.com has daily brand focus promoting ONE SELECTED BRAND and a well chosen range of
products per mail-out to the LX audience.
A quirky brand related call to action message engages with LX members and offers an uncluttered and
brand focused online media channel. luckydux.com has 250,000 members at time of writing and there
is a forecast of 12,000 new sign ups a month with a target in the near future of 500,000 members.
Unique campaigns based on the brands the brands product portfolio can be arranged.
WHAT ARE WE DOING FOR
YOUR BRAND
lucky-dux.com is selling & promoting selected brands and products through a private members
network allowing brands to limit the number of people who have access to the sale prices, and control
the time period that the sale runs for.
LX campaigns increase awareness for the featured brand and increased demand for the brands in off
line retail channels.

3. HOW DOES IT WORK.
LX approaches a brand looking to promote & sell products. The brand & LX agree on the products
and the pricing (including a margin for LX) and LX then sends an email to its database. This
email sends interested members to a branded, exclusive online shop dedicated to that brand and
members have the ability to order for a set period (typically three days). LX takes the order, goes
back to the brand with one aggregated order and then takes responsibility for order fulfillment.
LX spends a lot of time with the brand up front to find out about what they are trying to do with their
sales and marketing campaigns. LX is suitable for marketing campaigns for a new product or a
campaign to aggressively clear excess stock. LX delivers relevant users and it is not about the total
number of users, itʼs about the relevant types of users.
WHY DO LX CAMPAIGNS NOT
CANNIBALIZE STORE SALES?
“Recent survey data* shows that if users miss out on a sale, 63% still go out to a store to buy the
item they saw online. LX campaigns create huge brand and product awareness which drives people
into stores. Shopping clubs in general demand stimulating, and retail shops are demand satisfying.
LX can facilitate the sale of other products but will channel these off elsewhere at this point.

4. SHIPPING:
LX has accounts with the most reliable and competitive national & international courier services
including Australia Post. We are offering our brand clients two solutions:
Solution A: The purchased items are shipped out of the brands warehouse. LX supplies all
customers address labels and packaging as boxes or sachets.
the brand prepares all items for customer shipping at their warehouse and all shipments are getting
picked up via LX contracted courier at the brands
warehouse at an agreed date.
Solution B: The purchased items are shipped out of the LX warehouse at an agreed date. The
brand supplies all purchased goods to LX warehouse. LX
prepare all items for customer shipping and ship directly to the customer.
PRICING:
LX is selective about the brands being promoted through its network. Once a brand and a few
selected innovative products are approved to be promoted through the LX network no cost for
the campaign applies. The brand and LX agree on the products pricing including a margin for LX
and the total number of items available for sale. Shipping cost is additionally applicable to the LX
customer at checkout.
Shipping solution A: no additional cost applies
Shipping solution B: Additional cost applies. Cost is dependent on the volume and type of item.

5. THE TEAM
Business Development
Christoph Doerfel | +61 (0) 405 174 | cd@lucky-dux.com
Andrew Mciver +61 (0) 424 950 199 | am@lucky-dux.com
Marketing & PR
Paul Reichman | +61 (0) 459 609 689 | pr@lucky-dux.com
Web administration
Tom Fischer | tf@lucky-dux.com
Accounts
Julia Schimanski | 101@lucky-dux.com

6. lucky-dux.com