1) Total vehicle sales in Thailand for 2012 were over 2.45 million units, an increase of 68.32% from 2011.
2) Toyota was the top selling brand for both passenger cars and commercial vehicles in Thailand in 2012, with over 516,000 passenger cars sold and over 291,000 commercial vehicles sold.
3) Pickup trucks remain very popular in Thailand, with over 666,000 one-ton pickups and over 592,000 pure pickup trucks sold within the country in 2012. Toyota and Isuzu were the top selling brands for pickup trucks.
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Thailand Auto Sales Report 2012
1. Thailand Automotive 2012
Sales January - December
2,453,717 Units
256,581
252,156
221,353
228,500
218,199 217,727 214,788
202,843
190,935
160,376 108,338
142,312 109,326 86,297
129,863 98,268
94,727 85,279
94,838
86,000
89,815
77,313 55,426
53,617
142,839 148,243 144,676
123,472 117,889 129,509 130,232
101,120 86,886 115,943
76,246 83,062
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Domestic Sales Export Sales
Total Production YOY
2,453,717
+68.32%
1,457,795
Total Production
Thai Autobook 2013
Source: Federation of Thai Industries 2011 2012 www.thaiautobook.com
2. Thailand Domestic Sales
All vehicles December 2012:
144,676 Vehicles – The Top 10
50,000
5% 1%
5% 2%
40,000
6% 29%
11% 30,000
40,266
11% 20,000
15% 15%
21,483 20,463
15,025 14,836 10,000
8,451 7,702 7,210
3,350 0
1,866
831%
172% 161%
103% 175% 94% 59% 234%
Year on year December 2011 / December 2012 107% 57%
Toyota Isuzu Honda Nissan Mitsubishi
Chevrolet Mazda Ford Suzuki Hino
Thai Autobook 2013
Source: Toyota Thailand www.thaiautobook.com
3. Thailand Domestic Sales
All vehicles January-December 2012
1,436,335 Vehicles - The Top 10
600,000
4% 1%
5% 2% 500,000
5%
9% 400,000
37%
516,086 9% 300,000
12% 200,000
213,380
15%
171,208
129,460 123,850 100,000
75,457 73,764
54,865 0
24,685 17,059
78% 61% 104% 98% 139%
79%
76% 88% 155%
68%
Year on year 2011 / 2012
Toyota Isuzu Honda Mitsubishi Nissan
Chevrolet Mazda Ford Suzuki Hino
Thai Autobook 2013
Source: Toyota Thailand www.thaiautobook.com
4. Thailand Domestic Sales
All vehicles December 2012:
Rank 11-20
4% 2% 1,000
5%
4% 23%
8% 750
10%
859 12% 18% 500
665 15%
566
451 250
386
293
188
149 145
88 0
657%
-9% -26% 64%
-38% 7%
Year on year December 2011 / December 2012 -2% 87%
Benz BMW Hyundai TATA Volvo
DFM Proton Kia Volkswagen Mitsu-Fuso
Thai Autobook 2013
Source: Toyota Thailand www.thaiautobook.com
5. Thailand Domestic Sales
All vehicles January-December 2012
Rank 11-20
2% 7,000
5%
6% 4% 19% 6,000
8%
5,000
10% 18%
6,711 4,000
6,114 14% 14%
4,816 3,000
4,760
3,305 2,000
2,813
2,158 1,000
1,661 1,520
812 0
72% 100%
-7% 5% 78% 159%
-36% 38% 68%
Year on year Jan-Nov 2011 / Jan-Nov 2012 12%
Benz BMW TATA Hyundai Proton
Volvo DFM Mitsu-Fuso Kia Volkswagen
Thai Autobook 2013
Source: Toyota Thailand www.thaiautobook.com
6. Thailand Domestic Sales
Passenger Cars December 2012
71,240 Vehicles - The Top 10
4% 20,000
4% 1%
6% 1%
6% 27% 15,000
9%
18,765 10,000
16,974
17%
12,344 24%
6,453 5,000
4,445 4,151
3,156 2,812
796 0
665
858%
145% 1,095%
98%
-7% 174% 23% 266%
Year on year December 2011 / December 2012
Honda Toyota Nissan Mitsubishi Mazda
Ford Chevrolet Suzuki Benz BMW
Thai Autobook 2013
Source: Toyota Thailand www.thaiautobook.com
7. Thailand Domestic Sales
Passenger Cars January-December 2012
672,460 Vehicles - The Top 10
3% 300,000
3% 1%
5% 1%
6% 250,000
7% 34% 200,000
224,816 16% 150,000
163,442 25% 100,000
103,504
45,318 42,427 50,000
33,980 21,486 17,951 0
6,274 6,114
63% 110% 489%
116%
36% 281%
72% 29%
68% 162%
Year on year 2011 / 2012
Toyota Honda Nissan Mazda Mitsubishi
Ford Chevrolet Suzuki Benz BMW
Thai Autobook 2013
Source: Toyota Thailand www.thaiautobook.com
8. Thailand Domestic Sales
Passenger Cars December 2012
Rank 11-18 1%
6% 200
8% 6%
28%
9% 150
188 19% 100
164 24%
129
50
62
51
40 40
0
5
-38% 55% 344%
-44% 183%
150%
Year on year December 2011 / December 2012 -44%
Proton Volvo Kia Other makers
Hyundai Volkswagen Peugeot Subaru
Thai Autobook 2013
Source: Toyota Thailand www.thaiautobook.com