ulfgruener.de | 20151
Storytelling
& Gamification
ulfgruener.com/edu
ulfgruener.de | 20152
look into
the engine
room
ulfgruener.com/edu
ulfgruener.de | 20153
what could we learn
from Gamification to
improve our storytelling?
ulfgruener.com/edu
ulfgruener.de | 20154
1. introduction
2. example & analysis
3. how to: a thesis
ulfgruener.com/edu
ulfgruener.de | 20155
1
introduction
ulfgruener.com/edu
ulfgruener.de | 20156
Storytelling
s
brains only light up
when they detect a story
–- particularly if it evokes
emotion.
h...
ulfgruener.de | 20157
that's why we need
to intensify storytelling
ulfgruener.com/edu
ulfgruener.de | 20158
not an entirely new way to do so:
use games &
learn from games:
• newsgames
• editorial games
• pers...
ulfgruener.de | 2015
2013
ulfgruener.com/edu
the first book
on newsgames:
MIT Press, 2010
& "How to Do Things
with Videogam...
ulfgruener.de | 2015
journalism conference
discussing newsgames:
London, 2011
ulfgruener.com/edu
ulfgruener.de | 201511 ulfgruener.com/edu
a reader should
“develop a deeper sense of
the underlying themes
of a story” by ...
ulfgruener.de | 2015
http://interactive.aljazeera.com/aje/2014/piratefishingdoc/
ulfgruener.de | 201513
... but:
in real life?
How to use Gamification
in everyday storytelling?
For non-fiction storys?
ul...
ulfgruener.de | 201514
How to use
the techniques
of Gamification in
our newsroom for
immersive storytelling?
ulfgruener.co...
ulfgruener.de | 201515
2
example
ulfgruener.com/edu
ulfgruener.de | 201516
. bushfires in Australia
. family escapes
by jumping into a lake
and waiting under the
landing stag...
ulfgruener.de | 201517
. onepage storytelling
parallax
. linear
. multimedia
ulfgruener.com/edu
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015ulfgruener.com/eduhttp://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley...
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015
http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015ulfgruener.com/eduhttp://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley...
ulfgruener.de | 201538
... analyze with
SRF "story bulding kit"
ulfgruener.com/edu
ulfgruener.de | 201539
1. the elements of a story
2. the storyline
3. the structure
ulfgruener.com/edu
ulfgruener.de | 201540
Storytelling: basic elements of a story
a story needs
a main character
(hero)
ulfgruener.com/edu
ulfgruener.de | 201541
Storytelling
main character
(hero)
ulfgruener.com/edu
ulfgruener.de | 201542
Storytelling
main character
(hero)
…
with intention
ulfgruener.com/edu
ulfgruener.de | 201543
Storytelling
main character
(hero)
…
with intention
wants to rescue his grandchildren
ulfgruener.co...
ulfgruener.de | 201544
Storytelling
main character
(hero)
…
with intention
and
quality
fearless, persistent
ulfgruener.com...
ulfgruener.de | 201545
Storytelling
a goal
sth to aim for
ulfgruener.com/edu
a story needs:
ulfgruener.de | 201546
Storytelling
xgoal
survive & rebuild their home
ulfgruener.com/edu
ulfgruener.de | 201547
Storytelling
obstacle
(or enemy)
ulfgruener.com/edu
a story needs:
ulfgruener.de | 2015ulfgruener.com/edu
ulfgruener.de | 201549 ulfgruener.com/edu
Storytelling: basic elements of a story
ulfgruener.de | 201550
1. the elements of a story
2. the storyline
3. the structure
ulfgruener.com/edu
ulfgruener.de | 2015
http://www.educatorstechnology.com/2013/11/a-wonderful-visual-outlining-7-steps-of.html
ulfgruener.de | 201552
http://visual.ly/kurt-vonnegut-shapes-stories-0
ulfgruener.de | 201553
http://visual.ly/kurt-vonnegut-shapes-stories-0
http://visual.ly/kurt-vonnegut-shapes-stories-0
ulfgruener.de | 201554
http://visual.ly/kurt-vonnegut-shapes-stories-0
ulfgruener.de | 201555
1. the elements of a story
2. the storyline
3. the structure
ulfgruener.com/edu
ulfgruener.de | 2015
http://de.slideshare.net/ulghh/onepageparallax-storytelling-a-quick-guide
ulfgruener.de | 2015
http://de.slideshare.net/ulghh/onepageparallax-storytelling-a-quick-guide
ulfgruener.com/edu
ulfgruener.de | 2015
Plot-Points > scenes pushing the story
Magic Moments > adding emotion
& experience
ulfgruener.de | 2015
http://de.slideshare.net/ulghh/onepageparallax-storytelling-a-quick-guide
ulfgruener.com/edu
ulfgruener.de | 201560
what could we learn
from Gamification to
improve longform stories
like this one?
ulfgruener.com/edu
ulfgruener.de | 201561
... and in real life:
How to use Gamification
in everyday storytelling?
For non-fiction storys?
ulf...
ulfgruener.de | 201562
3
thesis
ulfgruener.com/edu
ulfgruener.de | 201563
Storytelling
The perfect story creates different effects simultaneously:
• organizes and simplifies...
ulfgruener.de | 201564
... it's a story because
I'm involved
I've learned sth
& use it immediately
ulfgruener.com/edu
ulfgruener.de | 201565
Storytelling
... that's quite similar
to the mechanics of games.
But we still have to add sth:
ulfg...
ulfgruener.de | 201566 ulfgruener.com/edu
key features of games:
(quotes from MasterClass eSports & Gamification, Berlin, ...
ulfgruener.de | 201567
Storytelling
What we have to add to our stories
by learning from Gamification:
• interactive elemen...
ulfgruener.de | 201568
Storytelling
How to apply this to storytelling?
• interactive elements: quizzes, quick games ... an...
ulfgruener.de | 201569 ulfgruener.com/edu
key features of games:
(quotes from MasterClass eSports & Gamification, Berlin, ...
ulfgruener.de | 201570
Storytelling
How to apply this to storytelling?
• novelty: that's our job to deliver news
• challen...
ulfgruener.de | 201571 ulfgruener.com/edu
key features of games:
(quotes from MasterClass eSports & Gamification, Berlin, ...
ulfgruener.de | 201572
Storytelling
How to apply this to storytelling?
• clear goals, milestones: a good story has a clear...
ulfgruener.de | 201573 ulfgruener.com/edu
more key features of games:
(quotes from MasterClass eSports & Gamification, Ber...
ulfgruener.de | 201574
Storytelling
If journalists use Gamification in their storytelling –
these 3 features are the most ...
ulfgruener.de | 201575
let's go, play!
adapt the the techniques of
Gamification for
your TV/Radio/Online
immersive storyte...
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how to use gamification for non-fiction storytelling

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Gamification for non-fiction storytelling?
What could we learn from Gamification techniques to improve our storytelling?
It's not an entirely new way to do so:
use games & learn from games:
• newsgames
• editorial games
• persuasive games
• immersive storytelling

How to apply this to storytelling?
• interactive elements: quizzes, quick games ... and ?
• instant feedback: discuss with author ... and?
• collaboration: "User Generated Content", crowdsourcing ... and?*
• motivation: by explaining things, by background, relevance ... and?
• concentration: clear focus, hero, strong dramaturgy ... and?
• intuitive storyline: easy to follow ... and?
• novelty: that's our job to deliver news
• challenge our audience: with new angles of a story, unknown heroes ... and?
• think creatively: "surprise your readers" - one of the oldest rules in journalism
• do things the hard way: as journalists we're focused on telling stories the most comfortable way - is it Gamification to urge our readers out of their "comfort zone"?

clear goals, milestones: a good story has a clear goal, every paragraph is a clear milestone
• well known rules: how to read this story?
• room for maneuver: let your reader find his/her own way through the story - or at least give some options
• transparency: be transparent on what do we know, what we don't know

If journalists use Gamification in their storytelling -
these 3 features are the most challenging:
• instant feedback for our audience while reading a story
• challenge our audience and don't make it too easy, too simple
• do things the hard way and therefore urge our readers out of their "comfort zone"

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how to use gamification for non-fiction storytelling

  1. 1. ulfgruener.de | 20151 Storytelling & Gamification ulfgruener.com/edu
  2. 2. ulfgruener.de | 20152 look into the engine room ulfgruener.com/edu
  3. 3. ulfgruener.de | 20153 what could we learn from Gamification to improve our storytelling? ulfgruener.com/edu
  4. 4. ulfgruener.de | 20154 1. introduction 2. example & analysis 3. how to: a thesis ulfgruener.com/edu
  5. 5. ulfgruener.de | 20155 1 introduction ulfgruener.com/edu
  6. 6. ulfgruener.de | 20156 Storytelling s brains only light up when they detect a story –- particularly if it evokes emotion. http://www.reachstoryu.com/about/ ulfgruener.com/edu
  7. 7. ulfgruener.de | 20157 that's why we need to intensify storytelling ulfgruener.com/edu
  8. 8. ulfgruener.de | 20158 not an entirely new way to do so: use games & learn from games: • newsgames • editorial games • persuasive games • immersive storytelling ulfgruener.com/edu
  9. 9. ulfgruener.de | 2015 2013 ulfgruener.com/edu the first book on newsgames: MIT Press, 2010 & "How to Do Things with Videogames" 2011 bogost.com
  10. 10. ulfgruener.de | 2015 journalism conference discussing newsgames: London, 2011 ulfgruener.com/edu
  11. 11. ulfgruener.de | 201511 ulfgruener.com/edu a reader should “develop a deeper sense of the underlying themes of a story” by playing a game journalism conference discussing newsgames: London, 2011
  12. 12. ulfgruener.de | 2015 http://interactive.aljazeera.com/aje/2014/piratefishingdoc/
  13. 13. ulfgruener.de | 201513 ... but: in real life? How to use Gamification in everyday storytelling? For non-fiction storys? ulfgruener.com/edu
  14. 14. ulfgruener.de | 201514 How to use the techniques of Gamification in our newsroom for immersive storytelling? ulfgruener.com/edu
  15. 15. ulfgruener.de | 201515 2 example ulfgruener.com/edu
  16. 16. ulfgruener.de | 201516 . bushfires in Australia . family escapes by jumping into a lake and waiting under the landing stage ulfgruener.com/edu
  17. 17. ulfgruener.de | 201517 . onepage storytelling parallax . linear . multimedia ulfgruener.com/edu
  18. 18. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  19. 19. ulfgruener.de | 2015ulfgruener.com/eduhttp://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  20. 20. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  21. 21. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  22. 22. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  23. 23. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  24. 24. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  25. 25. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  26. 26. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  27. 27. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  28. 28. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  29. 29. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  30. 30. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  31. 31. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  32. 32. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  33. 33. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  34. 34. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  35. 35. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  36. 36. ulfgruener.de | 2015 http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  37. 37. ulfgruener.de | 2015ulfgruener.com/eduhttp://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
  38. 38. ulfgruener.de | 201538 ... analyze with SRF "story bulding kit" ulfgruener.com/edu
  39. 39. ulfgruener.de | 201539 1. the elements of a story 2. the storyline 3. the structure ulfgruener.com/edu
  40. 40. ulfgruener.de | 201540 Storytelling: basic elements of a story a story needs a main character (hero) ulfgruener.com/edu
  41. 41. ulfgruener.de | 201541 Storytelling main character (hero) ulfgruener.com/edu
  42. 42. ulfgruener.de | 201542 Storytelling main character (hero) … with intention ulfgruener.com/edu
  43. 43. ulfgruener.de | 201543 Storytelling main character (hero) … with intention wants to rescue his grandchildren ulfgruener.com/edu
  44. 44. ulfgruener.de | 201544 Storytelling main character (hero) … with intention and quality fearless, persistent ulfgruener.com/edu
  45. 45. ulfgruener.de | 201545 Storytelling a goal sth to aim for ulfgruener.com/edu a story needs:
  46. 46. ulfgruener.de | 201546 Storytelling xgoal survive & rebuild their home ulfgruener.com/edu
  47. 47. ulfgruener.de | 201547 Storytelling obstacle (or enemy) ulfgruener.com/edu a story needs:
  48. 48. ulfgruener.de | 2015ulfgruener.com/edu
  49. 49. ulfgruener.de | 201549 ulfgruener.com/edu Storytelling: basic elements of a story
  50. 50. ulfgruener.de | 201550 1. the elements of a story 2. the storyline 3. the structure ulfgruener.com/edu
  51. 51. ulfgruener.de | 2015 http://www.educatorstechnology.com/2013/11/a-wonderful-visual-outlining-7-steps-of.html
  52. 52. ulfgruener.de | 201552 http://visual.ly/kurt-vonnegut-shapes-stories-0
  53. 53. ulfgruener.de | 201553 http://visual.ly/kurt-vonnegut-shapes-stories-0 http://visual.ly/kurt-vonnegut-shapes-stories-0
  54. 54. ulfgruener.de | 201554 http://visual.ly/kurt-vonnegut-shapes-stories-0
  55. 55. ulfgruener.de | 201555 1. the elements of a story 2. the storyline 3. the structure ulfgruener.com/edu
  56. 56. ulfgruener.de | 2015 http://de.slideshare.net/ulghh/onepageparallax-storytelling-a-quick-guide
  57. 57. ulfgruener.de | 2015 http://de.slideshare.net/ulghh/onepageparallax-storytelling-a-quick-guide ulfgruener.com/edu
  58. 58. ulfgruener.de | 2015 Plot-Points > scenes pushing the story Magic Moments > adding emotion & experience
  59. 59. ulfgruener.de | 2015 http://de.slideshare.net/ulghh/onepageparallax-storytelling-a-quick-guide ulfgruener.com/edu
  60. 60. ulfgruener.de | 201560 what could we learn from Gamification to improve longform stories like this one? ulfgruener.com/edu
  61. 61. ulfgruener.de | 201561 ... and in real life: How to use Gamification in everyday storytelling? For non-fiction storys? ulfgruener.com/edu
  62. 62. ulfgruener.de | 201562 3 thesis ulfgruener.com/edu
  63. 63. ulfgruener.de | 201563 Storytelling The perfect story creates different effects simultaneously: • organizes and simplifies • provides context and relevance • creates emotions • visualizes, creates images and improves memory • creates trust between author and audience • leads to action (for example: commenting, sharing ...) http://www.reachstoryu.com/about/ ulfgruener.com/edu
  64. 64. ulfgruener.de | 201564 ... it's a story because I'm involved I've learned sth & use it immediately ulfgruener.com/edu
  65. 65. ulfgruener.de | 201565 Storytelling ... that's quite similar to the mechanics of games. But we still have to add sth: ulfgruener.com/edu
  66. 66. ulfgruener.de | 201566 ulfgruener.com/edu key features of games: (quotes from MasterClass eSports & Gamification, Berlin, March 2016, Eurovision Academy & Institut für Ludologie; slide from the presentation by Dr. Maximilian Schenk, biu-online.de)
  67. 67. ulfgruener.de | 201567 Storytelling What we have to add to our stories by learning from Gamification: • interactive elements • instant feedback (!) • collaboration ("User Generated Content") • motivation • concentration • intuitive storyline ulfgruener.com/edu
  68. 68. ulfgruener.de | 201568 Storytelling How to apply this to storytelling? • interactive elements: quizzes, quick games ... and ? • instant feedback: discuss with author ... and? • collaboration: "User Generated Content", crowdsourcing ... and?* • motivation: by explaining things, by background, relevance ... and? • concentration: clear focus, hero, strong dramaturgy ... and? • intuitive storyline: easy to follow ... and? ulfgruener.com/edu * Dan Gillmor, 2009: "We would invite our audience to participate in the journalism process ..." http://www.theguardian.com/commentisfree/cifamerica/2009/oct/02/dan-gillmor-22-rules-news
  69. 69. ulfgruener.de | 201569 ulfgruener.com/edu key features of games: (quotes from MasterClass eSports & Gamification, Berlin, March 2016, Eurovision Academy & Institut für Ludologie; slide from the presentation by Roman Rackwitz, engaginglab.com)
  70. 70. ulfgruener.de | 201570 Storytelling How to apply this to storytelling? • novelty: that's our job to deliver news • challenge our audience: with new angles of a story, unknown heroes ... and? • think creatively: "surprise your readers" - one of the oldest rules in journalism • do things the hard way: as journalists we're focused on telling stories the most comfortable way • - is it Gamification to urge our readers out of their "comfort zone"? ulfgruener.com/edu
  71. 71. ulfgruener.de | 201571 ulfgruener.com/edu key features of games: (quotes from MasterClass eSports & Gamification, Berlin, March 2016, Eurovision Academy & Institut für Ludologie; slide from the presentation by Roman Rackwitz, engaginglab.com)
  72. 72. ulfgruener.de | 201572 Storytelling How to apply this to storytelling? • clear goals, milestones: a good story has a clear goal, every paragraph is a clear milestone • well known rules: how to read this story? • room for maneuver: let your reader find his/her own way through the story - or at least give some options • transparency: be transparent on what do we know, what we don't know * ulfgruener.com/edu * Dan Gillmor, 2009: "Transparency would be a core element of our journalism. One example of many: every print article would have an accompanying box called "Things We Don't Know," a list of questions our journalists couldn't answer in their reporting. TV and radio stories would mention the key unknowns. Whatever the medium, the organisation's website would include an invitation to the audience to help fill in the holes, which exist in every story." http://www.theguardian.com/commentisfree/cifamerica/2009/oct/02/dan-gillmor-22-rules-news
  73. 73. ulfgruener.de | 201573 ulfgruener.com/edu more key features of games: (quotes from MasterClass eSports & Gamification, Berlin, March 2016, Eurovision Academy & Institut für Ludologie) • "personal path to mastery": how could a story be a path to mastery? 
 by making sense, explaining sth, telling new angles of a topic ... and what else? • level up - more, better, increasing complexity: challenge your audience, 
 don't hesitate to tell complex stories ... and what else? • overview: help navigating through the story at any time and any place, 
 this is also indispensable to give room for maneuver ... and what else? • shop: offer individual add-ons to your story ... and what else?
  74. 74. ulfgruener.de | 201574 Storytelling If journalists use Gamification in their storytelling – these 3 features are the most challenging: • instant feedback for our audience while reading a story • challenge our audience and don't make it too easy, too simple • do things the hard way and therefore urge our readers out of their "comfort zone" ulfgruener.com/edu
  75. 75. ulfgruener.de | 201575 let's go, play! adapt the the techniques of Gamification for your TV/Radio/Online immersive storytelling ulfgruener.com/edu see all my presentations at http://de.slideshare.net/ulghh/

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