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How OpenStack is
Developed: A new way
for a new world
Seoul Feb 18 2014
Mark Collier

COO, OpenStack Foundation
@sparkycollier
mark@openstack.org

1
“Software is eating the world”
Marc Andreesen, 2011
Mobile

3
Internet of Things

4
5
Cloud Computing
is the enabler

6
“…corporations in retail, health, agriculture,
financial services and other industries”

“Their main motivation is realizing that software is eating the
world, and they have to add software talent and
technologies to their products,”

Tech Crunch, December 2013
7
If software is now strategic
To every company on the
planet

8
This changes
everything
•How software is produced & consumed
•How we view “competitors” and success
•Vendor/Customer relationships
•The war for technical talent
9
10
In the old passive consumption model, some
other company controls your destiny.

You

11

Strategic
Decisions
The new, healthier open design model: users are active

12
There are a lot of them


13
They’re willing to contribute

14
They’re connected, they’re vocal

and they’re changing their industries

15
Active User profile: Tim Bell, CERN
•

Runs thousands of servers

•

Leads the OpenStack User
Committee

•

Contributes to Survey

•

Organizes Meetups

•

Has attended many Summits

•

Analyses data from this
thing:

Tim Bell, CERN
16
Active User Profile: Guillaume Aubuchon,
Digital Film Tree
•
•

Organizes Meetups in LA for
the media indutry

•

Has attended 2 Summits

•

17

Generates TB a day of video

Revolutionizing how TV is
produced, moving the video
production flow to the cloud
Other notable users in Korea
•List 1
•List 1
•List 3

18
In OpenStack, we’re
embracing the Active
User movement

19
How Active Users drive OpenStack
•User Surveys used for roadmap planning
•Holding Operator Summits
•Authored user guide
•Keynoting OpenStack Summits

20
How do you get so
many people to produce
one platform?

21
We have a model that works
•

Elected leaders (PTLs) who
make decisions every day

•

Frequent releases (6 months)

•

Active users

•

Automated Testing
•

Ensures code quality

•

Protects developers (start from working code)

•

Protects tree

•

Egalitarian – same process for everyone,
transparent & automated

22

John Griffith,
Block Storage

Mark Mclain, Russell Bryant,
Netwokring Compute
High Engagement = Rapid Innovation ears
ey

Fro

23

10k
m

so
line

de
f co

74M
1.
to

thre
in
Become an active user

Your
company’s
future depends
on it
24
Thank you
Mark Collier
COO, OpenStack Foundation
@sparkycollier
mark@openstack.org

25

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How OpenStack Develops Through an Active User Model

  • 1. How OpenStack is Developed: A new way for a new world Seoul Feb 18 2014 Mark Collier COO, OpenStack Foundation @sparkycollier mark@openstack.org 1
  • 2. “Software is eating the world” Marc Andreesen, 2011
  • 5. 5
  • 7. “…corporations in retail, health, agriculture, financial services and other industries” “Their main motivation is realizing that software is eating the world, and they have to add software talent and technologies to their products,” Tech Crunch, December 2013 7
  • 8. If software is now strategic To every company on the planet 8
  • 9. This changes everything •How software is produced & consumed •How we view “competitors” and success •Vendor/Customer relationships •The war for technical talent 9
  • 10. 10
  • 11. In the old passive consumption model, some other company controls your destiny. You 11 Strategic Decisions
  • 12. The new, healthier open design model: users are active 12
  • 13. There are a lot of them 13
  • 14. They’re willing to contribute 14
  • 15. They’re connected, they’re vocal and they’re changing their industries 15
  • 16. Active User profile: Tim Bell, CERN • Runs thousands of servers • Leads the OpenStack User Committee • Contributes to Survey • Organizes Meetups • Has attended many Summits • Analyses data from this thing: Tim Bell, CERN 16
  • 17. Active User Profile: Guillaume Aubuchon, Digital Film Tree • • Organizes Meetups in LA for the media indutry • Has attended 2 Summits • 17 Generates TB a day of video Revolutionizing how TV is produced, moving the video production flow to the cloud
  • 18. Other notable users in Korea •List 1 •List 1 •List 3 18
  • 19. In OpenStack, we’re embracing the Active User movement 19
  • 20. How Active Users drive OpenStack •User Surveys used for roadmap planning •Holding Operator Summits •Authored user guide •Keynoting OpenStack Summits 20
  • 21. How do you get so many people to produce one platform? 21
  • 22. We have a model that works • Elected leaders (PTLs) who make decisions every day • Frequent releases (6 months) • Active users • Automated Testing • Ensures code quality • Protects developers (start from working code) • Protects tree • Egalitarian – same process for everyone, transparent & automated 22 John Griffith, Block Storage Mark Mclain, Russell Bryant, Netwokring Compute
  • 23. High Engagement = Rapid Innovation ears ey Fro 23 10k m so line de f co 74M 1. to thre in
  • 24. Become an active user Your company’s future depends on it 24
  • 25. Thank you Mark Collier COO, OpenStack Foundation @sparkycollier mark@openstack.org 25

Editor's Notes

  1. Costs dropped 100 fold in a decade, completely changing the economics of creating value through technology. Open Source & cloud are the two biggest factors driving that massive cost shift.
  2. Costs dropped 100 fold in a decade, completely changing the economics of creating value through technology. Open Source & cloud are the two biggest factors driving that massive cost shift.
  3. Costs dropped 100 fold in a decade, completely changing the economics of creating value through technology. Open Source & cloud are the two biggest factors driving that massive cost shift.
  4. Costs dropped 100 fold in a decade, completely changing the economics of creating value through technology. Open Source & cloud are the two biggest factors driving that massive cost shift.
  5. It changes eveyr aspect of our economoy and how value is created When it comes to changing the way software is produced & consumed and vendor/customer relatiionshps (see next slide)
  6. The vendor has all the power in this relationship. Which might be OK for basic needs like hosting email or calendaring… but for a cloud platform to transform your company, this ain’t gonna cut it.
  7. This is how we see the universe in the OpenStack world. The lines are blurred and it’s very non linear. Users can be as involve din writing the platform they rely on as they want. And even without writing a line of code, they can have a strong voice in the roadmap. Since it’s open, they can also customize the software after the release to meet their needs.
  8. I’ve talked with many openstack users who put in their RFPs clear direction for openstack companies to deliver “pure openstack” and not add a lot of proprietary extensions. This is what active users are all about. The days of vendors being the gatekeepers to sacred knowledge of “how things work” are over.
  9. He’s informed vendors that he works with that any improvements they make on his behalf should be open source, shared back with the openstack community.
  10. Examples of user survey feedback that impacted the roadmap: -----?? And through their interactions with vendors in the ecosystem.
  11. While the idea of such powerful users may scare some of you who are used to the way things used to be in the IT vendor / customer relationship, we believe strongly that active users will make openstack the best platform for cloud computing for the next 10 years and beyond, and that ultimately that creates the most opportunity for everyone..
  12. Examples of user survey feedback that impacted the roadmap: -----?? And through their interactions with vendors in the ecosystem.
  13. While the idea of such powerful users may scare some of you who are used to the way things used to be in the IT vendor / customer relationship, we believe strongly that active users will make openstack the best platform for cloud computing for the next 10 years and beyond, and that ultimately that creates the most opportunity for everyone..