1. NEWELL
Group 3
Suraj Bansal (12304)
Ujjwal Chand (12310)
Monika Maheshwari (12319)
Ashish Naulakha (12320)
Smriti Sharma (12329)
Strategic Management
Case Analysis 1 : Learnings
Date: 15th March 2013

2. Background
 1966 AD
 Revenues of $14 million
 Limited product line of drapery hardware
 1997 AD
 Revenues of $3000 million
 Ranked 22nd on the Fortune 500 in ten-year total
return to shareholders
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4. Alignment
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5. The Resource Continuum
general nature of resources
specialized
wide scope of business
narrow
transferring coordination mechanism
sharing
small corporate office size
large
financial control system
operating
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6. Other Lessons
 Transfer of learnings occur through efficient
communication system
 Corporate advantage gained through efficient
operation of individual business units
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7. Thank You
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