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Ave. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Client Proposal
Client Proposal - Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
Client Proposal - Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agency Proposal
Agency Proposal - Target ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agency Proposal – Media  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agency Approach - Holt ,[object Object],[object Object],[object Object],[object Object]
Creation of the Ad
Creation of the Ad - Compromise ,[object Object],[object Object],[object Object]
Creation of the Ad - Brainstorming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Ad
 
Challenges and Compromises
Challenges and Compromises - Target ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges and Compromises - Creative ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges and Compromises - Creative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges and Compromises – Rough Drafts ,[object Object],[object Object],[object Object]
Context Within Class
Context Within Product Category ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Context within Historical Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Context within Historical Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Ave stands with Garfield and Holt ,[object Object],[object Object]
Q&A

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Proposal for Ave.