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German language content - article in professional German publication "Wissensmanagement" describing how Competitive Intelligence (CI) supports HR in its war for talent. Companies compete for the rare ressource "top talent" - CI enables HR to understand what competitors are doing to attract talent and how they can be beaten. Additionally, it analyzes the HR strategy of competitors to understand in which future markets and technologies competitors invest. CI is a multifunctional business discipline providing exceptional value across the board.