These slides are part of an online workshop on “Publication Strategies in the Social and Cultural Sciences” held on 13 and 14 July for the Viadrina University of Frankfurt/ Oder. Publish or perish - Those who do not publish will not make a career. However, finding a suitable publication option has never been as time-consuming as it is today. The scientific publication market is growing and differentiating itself continuously: Open Access, for example, is a familiar way of publishing today, but it is itself differentiated into a number of variants - green, gold, bronze or platinum Open Access. How to keep an oversight? The workshop will give an orientation for the bazaar of scientific publishing and will cover topics such as publication processes, quality assurance, impact measurement and rankings, open access vs. closed access and legal aspects. The workshop enables participants to develop an individual publication strategy and to consciously take advantage of the options and offers of the increasingly differentiated publishing market.