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Adoption of Social Media by Fortune 500+

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kaye sweetser
kaye sweetser

This data is from the following research paper: Sweetser, K.D., Avery, E.J., Lariscy, R.W., Howes, P. (2009). “Examining the Diffusion of Social Media in American Corporations.” Paper presented to Public Relations Division, National Communication Association, Chicago.

TechnologyNews & Politics
1 of 17
Social Media in Corporate America Kaye D. Sweetser, PhD, APR Beth Avery Johnson, PhD Ruthann Weaver Lariscy, PhD
Social Media
Diffusion
Method Funded by PRSA Foundation Grant
 
Spending 4% Budget 2 hours daily
Tools Adopted by Corporate PR
 
Watch, Listen, Talk
Use
Perception
Tool adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Corporate Adoption ,[object Object],[object Object]
Using external agencies ,[object Object],[object Object],[object Object]
End of the World as We Know It
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kaye D. Sweetser, PhD, APR [email_address]

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Adoption of Social Media by Fortune 500+

Editor's Notes

  1. Pleasure to be here today to present this research. This is a part of a collaborative research grant project I’ve been working on with Ruthann Weaver Laricy at UGA & Beth Johnson Avery at Tennessee. After I talk about this study, I’d like to tell you a little how it fits into my overall research agenda.