This document summarizes a presentation about the future of intranets and how echo.it can engage employees. Some key points: 1) The purpose should guide adoption of new technologies rather than security or specific platforms. 2) echo.it is a gamified social network built around an organization's strategy and goals to actively engage employees. 3) echo.it provides key performance indicators to measure employee activity and progress towards goals. Case studies show how echo.it increased employee participation, knowledge sharing, and alignment with strategic objectives at various companies.

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Fremtidens intra
Publico Seminar Mar-15
Stefan K. Sløk-Madsen
Founder & Chief Storyteller
Phone: +45 5150 3663
Mail: Stefan@echo.it

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Hvad er ændring?
Verden i 2015
1) Formålet styrer din adaption
2) Fra 1 generel platform til mange
specielle
3) Nem adgang er vigtigere end
sikkerhed
4) Fokus på indhold fremfor teknik
5) Sikkerhed er ikke jeres
kernekompetence
6) Mange standardløsninger er
agile og billige
Hvad betyder det for dig
1) Tænk formål før løsning
2) Brugere kan sagens huske mange
logins – hvis det er vigtigt for dem
3) Hvis de ikke kan tilgå, tilgår de
ikke. Hellere mobiladgang, end
vpn!
4) Brug jeres konsulentkroner på
Publico fremfor
Sharepointudviklere. Køb standard
løsninger
5) Sikkerhed skal være jeres tekniske
leverandørs ansvar
6) Det er ikke længere et ”IT projekt”
at bruge en IT løsning til at
understøtte

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• echo.it er et værktøj bygget til dig for at
frigøre det fulde potentiale i dine
medarbejdere!
• echo.it hjælper dig med at kommunikere,
anerkende og dokumentere handlinger og
forandringsbehov, der kan gøre at din
organisations strategi bliver en realitet
• echo.it er et gamified socialt medie bygget
omkring din strategi og dine mål
• echo.it excellerer i at aktivere dine
medarbejdere til at deltage aktivt i at
opfylde din kommunes vision.
Hvad kan echo.it gøre for dig?
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Eksempler på kunder

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5%
30%
50%
70%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Aktivitetsrater
Socialt intranet plugin
Enterprise Social Networks i gennesnit
Echo.it - Blue collar i gennemsnit
Echo.it - White collar i gennemsnit
echo.it aktiverer dine medarbej-
dere på dine fastsatte mål. En
aktivering som kan drive engage-
mentet i din organisation.
echo.it leverer Key Performance
Indicators der matcher dine mål
for aktivitet og dokumentation.
Source: Intranet Insider, Deloitte, Own Analysis
Lad os starte med de generelle tal
for engagement med echo.it…
Aktivering af medarbejdere

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Engagement med et formål
Forretningsbehov echo.it toolbox Engagement med formål
Oversæt værdier, strategi
og målsætninger til
konkrete handlinger
sammen med dine
medarbejdere
Lad medarbejderne engagere
sig og tage del i strategien på
handlingsniveau og anerkend
dem for det
Brug kategorier,
spørgeundersøgelser og
mål til at fremme deling af
handlinger

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… i varierende tidsrum
Kort Mellemlangt For evigt
Strategi seminarer
Kick-offs
Mini-kampagner
Løbende socialt medie og
samarbejde omkring
handlingsdeling
Lederudvikling
Kampagner
Værdiimplementering
Vi kan stå alene, eller bygges sammen med resten af brugerens systemer

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Case: Co-op with our conference partner Syntase to deploy an interactive
conference voting and instant feedback system to be implemented at the Mearsk
Global Leadership Conference 2014 with the company top 160 attending
Solution: echo.it delivered our enterprise social network platform as a gamified
solution to promote ideas and best practice via awards and social focus in a specified
short timeframe. Especially insights from other industries was highlighted. To truly
highlight the end-consumer, all employees were asked to share a selfie with a pension
fund customer along with answering a couple of questions. Thereby showing the
diversity of the customer-base.
Results
• 100% participation on the echo.it system
• Real-time interaction with the strategy encouraged real-time knowledge sharing
between C-level executives
• Instantaneous top management feedback on topics that popped up (some
preselected)
• Two-way communication inspired participation in strategic goals from day one!
• Delivery of the takeaways after the conference for further use.
Challenge: Provide an intuitive interactive solution that could be operated with little
previous knowledge by the Mearsk global leadership team so that they could interact
with the strategic insights presented at the conference.
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Case: A pension fund today needs to become a consumer brand to match the
changing trends in modern careers. This is a story how we helped create focus on the
end-customer for all 1300 employees in two months.
Solution: echo.it delivered our enterprise social network platform as a gamified
solution to promote ideas and best practice via awards and social focus in a specified
short timeframe. Especially insights from other industries was highlighted. To truly
highlight the end-consumer, all employees were asked to share a selfie with a pension
fund customer along with answering a couple of questions. Thereby showing the
diversity of the customer-base.
Results
• 100s of selfies and customer stories
• 1000 pieces of inspiration
• Unique insight into the understanding and engagement in
the change for each department.
Challenge: In a world where people change jobs more often and live longer, the
rules are fast changing for pension funds. One of the largest Nordic pension funds
wanted to extend their reach and go from mainly being a B2B brand to also be
conceived as serving end-customers as well. To truly engage all in the coming change it
was needed to collect ideas, but also make all show a commitment to the end-
customer.
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Case: Taking a service improvement scheme from slides and KPI’s to actions
and daily shared commitment in the largest provider of textile services in the UK for
~500 ongoing users.
Solution: echo.it delivered our enterprise social network platform a country specific
platform with a blend of very operational challenges, knowledge sharing and corporate
values. Later expanded with department and individual competitions and prizes which
was empowered by our gamification engine. .
Results
• An unsupported launch saw 76% activity rate in the first month,
climbing steady on after
• Finding the heroes of the change
• Increased visibility on the project
• 100s of everyday best practice
• Clear content on the corporate values
Challenge: Margins matter greatly in the textile service industries. But the same
goes for brand perception among customers which is driven by their satisfaction.
Having worked intensively with KPI tracking on external data and best practice
improvements the time was ripe to provide a platform to collect and recognize the
everyday actions that drive KPI’s in the right direction.
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Case: Sharing market insight and fostering common culture
among a workforce spread out on 4 continents with ~500 ongoing
users
Challenge: When sales executives are often traveling and working across several
continents and time zones the shared culture and team spirit needs to be supported in
innovative ways. As a global company Bayer Material Science relies on market insight
about customers, competitors and products to travel fast, but it is often impossible to
know who would benefit from a small piece of information or a best practice.
Solution: echo.it delivered our enterprise social network platform as a global and
highly operational platform with use of goals and surveys to build shared purpose and
deliver insights, tips and celebration instantly in a simple on-the-go format, without the
constraints of VPN access or need for specific devices.
Results
• Increased revenue
• Nearly 100% activity rate
• Praised usability
• Ability to pinpoint knowledge sharing
• Increase in understanding and diversity
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Hvorfor giver vi værdi for brugerne?
Vi er ikke en
popularitetskonkurrence
Vi er ikke platform for
hemmelige selskaber
Fremmedgørelse
Social proof og sjov!

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40% af strategiimplementering fejler
… Pga af manglende værktøjer
“We have a strategic plan. It’s called doing
things.” – Herb Kelleher
Man skal høre 5 positive historier for hver
negativ!
Source: McKinsey, Kelleher, Boston Research Group, Barbara Frederickson, Chartered Institute of Personnel and Development
4-27% 17,5%
Ledere overdriver dette tal
Hvor organisationer bruger deres ressourcer
Hvor organisationer burde bruge deres ressourcer

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Stefan K. Sløk-Madsen
Founder & Chief Storyteller
Phone: +45 5150 3663
Mail: Stefan@echo.it
Tag endelig fat og læs blog.echo.it
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