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WORKSHOP DEC 2016 1 INTRO TO Design Thinking
WORKSHOP DEC 2016 2 Agenda 9 : 0 0 H E L L O 9 : 1 0 D E F I N I N G A B R I E F 9 : 3 0 I N T R O T O D E S I G N T H I N...
WORKSHOP DEC 2016 3 r Formulate “How Might We…” questions THE BRIEF Identify a challenge. Don’t assume the answer in the q...
WORKSHOP DEC 2016 4 INTRO TO Design Thinking
5WORKSHOP DEC 2016 First, it’s a perspective DESIGN THINKING
r with a focus on people WORKSHOP DEC 2016 6 DESIGN THINKING
WORKSHOP DEC 2016 7 A human-centered approach to innovation
r Design as a holistic approach WORKSHOP DEC 2016 8 DESIGN THINKING
WORKSHOP DEC 2016 9 Creating value between offerings PRODUCTBUSINESS SERVICEDIGITAL BRAND
r We create options WORKSHOP DEC 2016 10 DESIGN THINKING
WORKSHOP DEC 2016 1 1 Conventional Business Practise Vs. Design Thinking Approach MAKE CHOICES Converge MAKE CHOICES Conve...
r Do/Think Think/Do WORKSHOP DEC 2016 12 DESIGN THINKING
WORKSHOP DEC 2016 1 3 Iterate. Iterate. Iterate again REFINE PROTOTYPE FEEDBACK
1 4 The 4 steps of a Design Thinking approach. WORKSHOP DEC 2016 LEARN Insight DO ABSTRACT REAL Inspiration Implementation...
Insights Ideation Implementation and the flow… WORKSHOP DEC 2016 Inspiration
WORKSHOP DEC 2016 16 Design Research INTRODUCTION TO LEARN REAL Inspiration
WORKSHOP DEC 2016 1 7 We believe: The better we can empathise with people, the easier we can create value for them – and s...
1 8 DESIGN RESEARCH How we do it
WORKSHOP DEC 2016 1 9 rObserve and listen in context DESIGN RESEARCH As people don’t always say what they do, or why.
Asking a person with arthritis to show us; how they open their medication can reveal design opportunities WORKSHOP 30/06/2...
WORKSHOP DEC 2016 2 1 r Look towards extremes DESIGN RESEARCH EXTREME USER Speaking to a person who built his own electric...
r Explore analogous experiences DESIGN RESEARCH WORKSHOP DEC 2016 2 2 Experiencing what it’s like to ride in a self-drivin...
r Immerse yourself DESIGN RESEARCH WORKSHOP DEC 2016 2 3 Recording an experience to share with others
WORKSHOP 30/06/2014 2 4 r Let’s make a research plan
CONFIDENTIAL 30/06/2014 2 5 Recognize Existing Knowledge Identify People to Speak With Choose Research Methods (choose 3 a...
CONFIDENTIAL 30/06/2014 2 6 Interview help for today • Introduce yourself and your project • Don’t ask leading questions •...
WORKSHOP 30/06/2014 2 7 r Go.
WORKSHOP DEC 2016 28 LEARN Synthesis Insights INTRODUCTION TO ABSTRACT
WORKSHOP DEC 2016 2 9 “Synthesis is the art of meaning-making, Pattern finding, and Direction setting.” Observations and fin...
WORKSHOP DEC 2016 3 0 SYNTHESIS How we do it
WORKSHOP DEC 2016 3 1 r Tell Stories SYNTHESIS Get immersed in the research findings, get thoughts down on paper.
WORKSHOP DEC 2016 3 2 r Look for patterns and tensions Identify key themes to get a sense of priority and hierarchy from fi...
WORKSHOP DEC 2016 3 3 r Extract insights SYNTHESIS Define a message that sets the design problem in a new light.
WORKSHOP DEC 2016 3 6 r Use frameworks SYNTHESIS Find the strongest visualisation to tell the message.
WORKSHOP DEC 2016 3 7
WORKSHOP DEC 2016 3 8 How to Synthesise ACTIVITY
WORKSHOP DEC 2016 3 9 •Tell stories. Some things to get the ball rolling … who was the person? … what surprised you?
 … wh...
WORKSHOP DEC 2016 40 Generating Ideas INTRODUCTION TO ABSTRACT Ideation DO
WORKSHOP DEC 2016 4 1 r Formulate “How Might We…” questions SYNTHESIS Choose some opportunity areas and formulate the chal...
WORKSHOP DEC 2016 4 2 “If you want to have good ideas you must have many ideas” Linus Pauling Nobel Prize winning Chemist
WORKSHOP DEC 2016 4 3 GENERATING IDEAS BRAINSTORM RULES How we do it
WORKSHOP DEC 2016 4 4 r Defer judgement GENERATING IDEAS There are no bad ideas at this point. 
 There’s plenty of time to...
WORKSHOP DEC 2016 4 5 r Encourage wild ideas GENERATING IDEAS It’s the wild ideas that often provide the breakthroughs. It...
WORKSHOP DEC 2016 4 6 r Build on the ideas of others GENERATING IDEAS Think ‘and’ rather than ‘but’.
WORKSHOP DEC 2016 4 7 r Stay focussed on the topic GENERATING IDEAS You get better output if everyone is disciplined.
WORKSHOP DEC 2016 4 8 r One conversation at a time GENERATING IDEAS That way all ideas can be heard and built upon.
WORKSHOP DEC 2016 4 9 r Be visual GENERATING IDEAS Try to engage the left and right side of the brain.
WORKSHOP DEC 2016 5 0 r Headline your idea GENERATING IDEAS Communicate the essence, without a long speech.
WORKSHOP DEC 2016 5 1 r Go for quantity (not quality) GENERATING IDEAS Set an outrageous goal and surpass it.
WORKSHOP DEC 2016 5 2 GENERATING IDEAS BRAINSTORM RULES How to ideate
CONFIDENTIAL 30/06/2014 5 3 Defer judgment Go for volume One conversation at a time Be visual Build on the ideas of others...
WORKSHOP DEC 2016 5 4 •Assign a moderator who can keep time, collect ideas and maintain the brainstorm rules •Visualise yo...
WORKSHOP DEC 2016 55 Prototyping INTRODUCTION TO REAL DO Implementation
WORKSHOP DEC 2016 5 6 “Prototyping allows us to fail early so we can succeed sooner” David Kelley IDEO Founder A prototype...
WORKSHOP DEC 2016 5 7 PROTOTYPING How we do it
WORKSHOP DEC 2016 5 8 r Rough to Inspire PROTOTYPING WHAT COULD BEBuild to think Embrace failure Just good enough
Gyrus ENT “One of the first things we noticed was the tangle of wires and awkward hand positions”- Andrew
WORKSHOP 30/06/2014 “During an early brainstorm, we used office supplies to prototype an instrument for a neutral hand pos...
WORKSHOP 30/06/2014
WORKSHOP 30/06/2014 6 4
WORKSHOP DEC 2016 6 5 r Rapid to Evolve PROTOTYPING WHAT SHOULD BEBuild to experiment Expect changes Define sensibilities
WORKSHOP DEC 2016 6 6 Story Time ACTIVITY
WORKSHOP DEC 2016 6 7 •What is the name of your idea? •Who is it for? •What is the solution? •Why people need it? •What ev...
IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016
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23. Dez 2016

IDEO - Design thinking workshop 2016

Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:

Why are some designs better than others, and what can you do about it? (The workshop)

If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.

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IDEO - Design thinking workshop 2016

  1. 1. WORKSHOP DEC 2016 1 INTRO TO Design Thinking
  2. 2. WORKSHOP DEC 2016 2 Agenda 9 : 0 0 H E L L O 9 : 1 0 D E F I N I N G A B R I E F 9 : 3 0 I N T R O T O D E S I G N T H I N K I N G S T E P 1 : I N S P I R AT I O N 1 1 : 0 0 S T E P 2 : I N S I G H T 1 1 : 3 0 S T E P 3 : I D E AT I O N S T E P 4 : I M P L E M E N TAT I O N 1 : 0 0 T E A M S H A R E S 1 2 : 0 0 9 : 4 5 1 : 3 0 G O O D B Y E
  3. 3. WORKSHOP DEC 2016 3 r Formulate “How Might We…” questions THE BRIEF Identify a challenge. Don’t assume the answer in the question. Be open enough for discovery, be specific enough for direction. ex. How might we create a dripless ice cream cone? ex. How might we redesign ice- cream to be more portable? ex. You can’t eat ice-cream everywhere you want to
  4. 4. WORKSHOP DEC 2016 4 INTRO TO Design Thinking
  5. 5. 5WORKSHOP DEC 2016 First, it’s a perspective DESIGN THINKING
  6. 6. r with a focus on people WORKSHOP DEC 2016 6 DESIGN THINKING
  7. 7. WORKSHOP DEC 2016 7 A human-centered approach to innovation
  8. 8. r Design as a holistic approach WORKSHOP DEC 2016 8 DESIGN THINKING
  9. 9. WORKSHOP DEC 2016 9 Creating value between offerings PRODUCTBUSINESS SERVICEDIGITAL BRAND
  10. 10. r We create options WORKSHOP DEC 2016 10 DESIGN THINKING
  11. 11. WORKSHOP DEC 2016 1 1 Conventional Business Practise Vs. Design Thinking Approach MAKE CHOICES Converge MAKE CHOICES ConvergeDiverge CREATE OPTIONS &
  12. 12. r Do/Think Think/Do WORKSHOP DEC 2016 12 DESIGN THINKING
  13. 13. WORKSHOP DEC 2016 1 3 Iterate. Iterate. Iterate again REFINE PROTOTYPE FEEDBACK
  14. 14. 1 4 The 4 steps of a Design Thinking approach. WORKSHOP DEC 2016 LEARN Insight DO ABSTRACT REAL Inspiration Implementation Ideation
  15. 15. Insights Ideation Implementation and the flow… WORKSHOP DEC 2016 Inspiration
  16. 16. WORKSHOP DEC 2016 16 Design Research INTRODUCTION TO LEARN REAL Inspiration
  17. 17. WORKSHOP DEC 2016 1 7 We believe: The better we can empathise with people, the easier we can create value for them – and success for organisations.
  18. 18. 1 8 DESIGN RESEARCH How we do it
  19. 19. WORKSHOP DEC 2016 1 9 rObserve and listen in context DESIGN RESEARCH As people don’t always say what they do, or why.
  20. 20. Asking a person with arthritis to show us; how they open their medication can reveal design opportunities WORKSHOP 30/06/2014 2 0
  21. 21. WORKSHOP DEC 2016 2 1 r Look towards extremes DESIGN RESEARCH EXTREME USER Speaking to a person who built his own electric vehicle
  22. 22. r Explore analogous experiences DESIGN RESEARCH WORKSHOP DEC 2016 2 2 Experiencing what it’s like to ride in a self-driving car by riding a tandem bike
  23. 23. r Immerse yourself DESIGN RESEARCH WORKSHOP DEC 2016 2 3 Recording an experience to share with others
  24. 24. WORKSHOP 30/06/2014 2 4 r Let’s make a research plan
  25. 25. CONFIDENTIAL 30/06/2014 2 5 Recognize Existing Knowledge Identify People to Speak With Choose Research Methods (choose 3 as a team) • Observation • Analogous Inspiration • Individual Interview • In-Context Immersion • Self-Documentation • Expert Interviews
  26. 26. CONFIDENTIAL 30/06/2014 2 6 Interview help for today • Introduce yourself and your project • Don’t ask leading questions • Ask to “show”, not “tell” • Why?…and why?…and why?
  27. 27. WORKSHOP 30/06/2014 2 7 r Go.
  28. 28. WORKSHOP DEC 2016 28 LEARN Synthesis Insights INTRODUCTION TO ABSTRACT
  29. 29. WORKSHOP DEC 2016 2 9 “Synthesis is the art of meaning-making, Pattern finding, and Direction setting.” Observations and findings Insights and Opportunities SYNTHESIS
  30. 30. WORKSHOP DEC 2016 3 0 SYNTHESIS How we do it
  31. 31. WORKSHOP DEC 2016 3 1 r Tell Stories SYNTHESIS Get immersed in the research findings, get thoughts down on paper.
  32. 32. WORKSHOP DEC 2016 3 2 r Look for patterns and tensions Identify key themes to get a sense of priority and hierarchy from findings. SYNTHESIS
  33. 33. WORKSHOP DEC 2016 3 3 r Extract insights SYNTHESIS Define a message that sets the design problem in a new light.
  34. 34. WORKSHOP DEC 2016 3 6 r Use frameworks SYNTHESIS Find the strongest visualisation to tell the message.
  35. 35. WORKSHOP DEC 2016 3 7
  36. 36. WORKSHOP DEC 2016 3 8 How to Synthesise ACTIVITY
  37. 37. WORKSHOP DEC 2016 3 9 •Tell stories. Some things to get the ball rolling … who was the person? … what surprised you?
 … what did you learn? … what did you find inspiring? … what other HMW’s can you think of?
 •Capture what was said on post-its
 •Analyse and interpret meaning
 •Look for patterns and create buckets / theme
  38. 38. WORKSHOP DEC 2016 40 Generating Ideas INTRODUCTION TO ABSTRACT Ideation DO
  39. 39. WORKSHOP DEC 2016 4 1 r Formulate “How Might We…” questions SYNTHESIS Choose some opportunity areas and formulate the challenge in a positive way.
  40. 40. WORKSHOP DEC 2016 4 2 “If you want to have good ideas you must have many ideas” Linus Pauling Nobel Prize winning Chemist
  41. 41. WORKSHOP DEC 2016 4 3 GENERATING IDEAS BRAINSTORM RULES How we do it
  42. 42. WORKSHOP DEC 2016 4 4 r Defer judgement GENERATING IDEAS There are no bad ideas at this point. 
 There’s plenty of time to judge later. WINNER
  43. 43. WORKSHOP DEC 2016 4 5 r Encourage wild ideas GENERATING IDEAS It’s the wild ideas that often provide the breakthroughs. It is always easy to bring ideas down to earth later.
  44. 44. WORKSHOP DEC 2016 4 6 r Build on the ideas of others GENERATING IDEAS Think ‘and’ rather than ‘but’.
  45. 45. WORKSHOP DEC 2016 4 7 r Stay focussed on the topic GENERATING IDEAS You get better output if everyone is disciplined.
  46. 46. WORKSHOP DEC 2016 4 8 r One conversation at a time GENERATING IDEAS That way all ideas can be heard and built upon.
  47. 47. WORKSHOP DEC 2016 4 9 r Be visual GENERATING IDEAS Try to engage the left and right side of the brain.
  48. 48. WORKSHOP DEC 2016 5 0 r Headline your idea GENERATING IDEAS Communicate the essence, without a long speech.
  49. 49. WORKSHOP DEC 2016 5 1 r Go for quantity (not quality) GENERATING IDEAS Set an outrageous goal and surpass it.
  50. 50. WORKSHOP DEC 2016 5 2 GENERATING IDEAS BRAINSTORM RULES How to ideate
  51. 51. CONFIDENTIAL 30/06/2014 5 3 Defer judgment Go for volume One conversation at a time Be visual Build on the ideas of others Stay on topic Encourage wild ideas
  52. 52. WORKSHOP DEC 2016 5 4 •Assign a moderator who can keep time, collect ideas and maintain the brainstorm rules •Visualise your ideas on post-its, Go for quantity! Collect all idea post-its on flip-charts!
 •Spend 5-10 minutes brainstorming per question If you get stuck, move on to another HMW
 •At the end, vote on your top 3 ideas That the team feels like developing further
  53. 53. WORKSHOP DEC 2016 55 Prototyping INTRODUCTION TO REAL DO Implementation
  54. 54. WORKSHOP DEC 2016 5 6 “Prototyping allows us to fail early so we can succeed sooner” David Kelley IDEO Founder A prototype is anything that helps you communicate or test an experience with other people to get feedback
  55. 55. WORKSHOP DEC 2016 5 7 PROTOTYPING How we do it
  56. 56. WORKSHOP DEC 2016 5 8 r Rough to Inspire PROTOTYPING WHAT COULD BEBuild to think Embrace failure Just good enough
  57. 57. Gyrus ENT “One of the first things we noticed was the tangle of wires and awkward hand positions”- Andrew
  58. 58. WORKSHOP 30/06/2014 “During an early brainstorm, we used office supplies to prototype an instrument for a neutral hand position.”
  59. 59. WORKSHOP 30/06/2014
  60. 60. WORKSHOP 30/06/2014 6 4
  61. 61. WORKSHOP DEC 2016 6 5 r Rapid to Evolve PROTOTYPING WHAT SHOULD BEBuild to experiment Expect changes Define sensibilities
  62. 62. WORKSHOP DEC 2016 6 6 Story Time ACTIVITY
  63. 63. WORKSHOP DEC 2016 6 7 •What is the name of your idea? •Who is it for? •What is the solution? •Why people need it? •What evidence do you have? •What are your next steps?

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