Slides for a presentation by Tyler Sticka and Tim Sears for WebVisions 2011.

1. GO!
HOW TWO GUYS MADE
AN iPHONE GAME (AND
LIVED TO TELL THE TALE)
WEBVISIONS 2011

2. @tylersticka @u2elan

3. 1 HISTORY LESSON

4. 2006-2007

5. OVER 1,000,000 PLAYS

6. THIS IS WAY
BETTER!

7. (SOB STORY)

8. FIRST EXPERIMENTS

9. 2 PROCESS

10. PRODUCT CREATIVE PURSUIT

11. WE CHOSE TOOLS THAT HELPED US
COLLABORATE QUICKLY, LOOSELY, CHEAPLY:

12. WE AVOIDED
OVER-PLANNING

13. WHY THE HECK NOT?

14. WE SMALL DETAILS

15. SOLICIT FEEDBACK FROM YOUR PEERS
( WAY FASTER THAN GRAPPLING
WITH YOUR OWN SELF-DOUBT )

16. ITERATE!

17. “WE MADE IT, SO IT’S OURS TO DESTROY. AND
THAT’S LIBERATING AND EXCITING IN A REALLY
CREATIVE WAY.” - JEFF TWEEDY
http://www. ickr.com/photos/pietermorlion/5014362542/

18. IF A GAME DOESN’T FEEL
RIGHT, NO AMOUNT OF
MARKETING CAN MAKE
UP FOR IT
WIKIPEDIA SAYS THIS GAME LOST
ATARI $100 MILLION

19. 3 RECEPTION

20. http://www. ickr.com/photos/mukumbura/4180968389/

22. TRADITIONAL EXTRA HIP

23. COVERED US FIRST, FOLLOWED BY...
THE APP INFORMER APPOLICIOUS
IGN APPMODO
SLIDE TO PLAY DOWNLOAD SQUAD
148APPS APPSPY
iFANZINE.com TOUCHREVIEWS.net
...AND MORE (THANKS, EVERYONE!)

24. “A NEAR-PERFECT MIX OF
SIMPLICITY AND ORIGINALITY
THAT MAKES IT A PRIME
EXAMPLE OF WHAT AN
iPHONE GAME SHOULD BE.”
- SLIDE TO PLAY
http://www.slidetoplay.com/story/ramps-review

28. 4 IF YOU REMEMBER NOTHING ELSE...

29. RESIST OVER-PLANNING

30. ITERATE OFTEN

31. LISTEN TO YOUR PEERS AND USERS

32. ABOVE ALL ELSE, MAKE THE BEST
THING YOU CAN

33. THANK YOU!
backabit.com
@playramps
@u2elan @tylersticka