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1. 50+ SEO TIPS AND TRICKS FOR Things You
Should and
POWERFUL SEARCH Shouldn't Do
ENGINE OPTIMIZATION for SEO

2. SEO TIPS
 50+ SEO tips and tricks you should
and should not be doing on your Web
pages to make them rank higher in
search engines. This list looks at more
than just meta tags and the basics of
SEO, so even if you've got some of the
factors, you may not have ever ything.
Scroll to the end of the list to look at
the things you should never be doing,
as well as the things you should
always do at the beginning…
 High Priority
 Medium Priority
 Low Priority
 Avoid
 Avoid or Get Banned

3. SEO TIPS
 Write great content (HIGH PRIORIT Y)
 Great content is where it all starts. You can have all the keywords in the
world, but if your content is no good, people won't stick around on your
site and search engines won't find your site valuable.
Write unique content (HIGH PRIORIT Y)
Unique content is important too. You need to provide content that has
different information than what is on other sites and other Web pages .
Add new content all the time (HIGH PRIORIT Y)
Sites that have new content added on a regular basis are seen as
more reliable than sites that rarely do. This also helps you to increase the
amount of relevant content on your site, which also improves your
rankings.
Create a great keyword phrase (HIGH PRIORIT Y)
The first thing you should do when working on search engine optimization
is find a great keyword phrase for that page. You shouldn't try to optimize
your entire site to one keyword phrase - instead focus on writing pages for
specific keywords and phrases.

4. SEO TIPS
 Choose a phrase t hat is popular, but not too popular (HIGH PRIORIT Y)
 When trying to decide on a keyword phrase, you want to find one that is popular
but not extremely popular. This may seem counter -intuitive, but the reality is that
extremely popular keywords are very desirable and so very competitive. It's better
to try to optimize for keywords that you can rank higher. You'll get more page
views from a less popular keyword when you're on the first or second page of the
search engines, than from a super popular keyword that you only make it to page
50 of search engines.
 Write an accessible site (HIGH PRIORIT Y)
 Accessible HTML is accessible to both search engine spiders and screen readers.
The more accessible you make your pages, the easier it will be for search engines
to read and rank your pages.
 Use the keyword phrase in your t itle t ag ( HIGH PRIORIT Y)
 The title tag is one of the most important tags on your Web page. And placing
your keyword phrase in the title tag, preferably at the beginning, is very
important to get that phrase into the search engines. Plus, that puts your
keyword phrase as the link in the search engine index.

5. SEO TIPS
 Get a domain with your keyword phrase (HIGH PRIORIT Y)
Putting your keyword phrase in your domain name is a great way
to optimize for that phrase.
 Use the keyword phrase in your URL ( HIGH PRIORIT Y)
Even if you can't get your keywords into your domain name, you
can put them into your URLs.
Search engines read the URLs and assign value to the text they find there .
 Use your keyword phrase a lot, but not too much ( HIGH PRIORIT Y)
The ratio of your keywords to the rest of the text on your page is
called the keyword density. It's impor tant to repeat your keywords
in your document, but not too much . Keyword density should be
between 3 and 7% for your primar y keyword phrase and 1 -2% for
any secondar y keywords or keyword phrases.

6. SEO TIPS
 Use your keyword phrase in headlines (HIGH PRIORIT Y)
H e a d l i n e t a g s ( h 1 , h 2 , h 3 , et c . ) a r e a g r e a t p l a c e to u s e yo ur key w o r d
p h r a s e a n d s e c o n da r y key w o r d s . S e a r c h e n g i n e s r e c o g n i z e t h a t
h e a d l i n e s a r e m o r e i m p o r t a n t t h a n t h e s u r r o un d i n g tex t , a n d s o a s s i g n
g r e a te r v a l u e to key w o r d s f o u n d t h e r e .
 U s e y o ur key w o r d p h r a s e i n a n c h o r t ex t o f l i n k s ( H I G H P R I OR IT Y )
L i n k tex t i s a n o t h e r g r e a t p l a c e to p u t yo u r key w o r d p h r a s e . L i n k s s t a n d o u t
o n m o s t We b p a g e s , a n d s o a r e g i v e n h i g h e r p r i o r i t y t h a n s u r r o un d i n g tex t .
 A s k o t h e r p e o p le f o r l i n k s t o y o u r p a g e ( H I G H P R I OR IT Y )
A g r e a t w ay to g et i n b o un d l i n k s i s to s i m p l y a s k f o r t h e m . B u t
r e m e m b e r t h a t ex c e s s i ve c r o s s - l i n k i n g c a n b e v i ew e d a s s p a m my, s o b e
c a r e f ul a b o u t t r a d i n g l i n k s o r o t h e r w i s e b u y i n g l i n k s o n ex te r n a l s i te s .
 Tr y t o g e t y o u r key wo r d p h r a s e i n s id e i n c o m i n g l i n k s ( H I G H P R I O RI T Y )
I n b o u n d l i n k s a r e a g r e a t w ay to i m p rove yo ur p a g e r a n k . B u t yo u c a n ' t r e a l l y
c o n t ro l h o w p e o p l e l i n k to yo u r p a g e s . C h a n c e s a r e t h ey w o n ' t u s e a p h r a s e
t h a t h a s a ny t h i n g ev e n r e m o te l y c l o s e to yo ur key w o r d p h r a s e . Re m e m b e r
t h a t t h ey a r e d o i n g yo u a f av o r b y l i n k i n g to yo u . I f i t m a ke s s e n s e , yo u c a n
a s k t h e m to c h a n g e t h e tex t o f t h e l i n k , b u t b e c a r e f ul, a s p e o p l e c a n b e v e r y
to uc hy, a n d yo u m i g h t j u s t g et yo ur l i n k r e m ov e d .

7. SEO TIPS
 Tr y to g et links from reputable sites ( HIGH PRIORIT Y)
Reputable sites that link to you will increase your reputation.
Af ter all, if a reputable site feels that your site is valuable
enough to link to, that means that your page has more value. You
can tell if a site is considered reputable both by how high it
appear s in search engines and it's Google PageRank . Also, . edu
sites have a higher reputation because they represent schools
and universities.
 Tr y to g et links from similar sites (HIGH PRIORIT Y)
Inbound links from sites similar to your own are impor tant as
well. This indicates that your site does have content related to
that topic. Plus, it indicates that your competition finds your site
valuable, and that gives your site more credibility.
 Tr y to g et links from . edu, and . g ov sites ( HIGH PRIORIT Y)
Sites that are on . edu and .gov top-level domains have a large
amount of credibility because they are ver y dif ficult to get. So if
you can get the designers of those sites to link to you, that gives
your site more credibility as well.

8. SEO TIPS
 Keep your site content inside one theme (MEDIUM PRIORIT Y)
 The theme or topic of your entire site is important as well. If you have a
lot of pages all around one basic theme, that will lend more credibility to
each page that follows that same theme.
 Keep your site live as long as possible (MEDIUM PRIORIT Y)
 Older pages (at the same domain) will rank higher than newer ones.
 Create a sitemap (MEDIUM PRIORIT Y)
Search engines love sitemaps - not necessarily for
ranking, but for finding links on your site. It's not critical
that you create an XML sitemap or Google sitemap, plain
HTML sitemaps work just as well .
 Create an XML sitemap or Google sitemap (MEDIUM PRIORIT Y)
 Search engines love sitemaps - not necessarily for ranking, but for
finding links on your site. It's not critical that you create an XML
sitemap or Google sitemap, plain HTML sitemaps work just as well.

9. SEO TIPS
 Use 301 redirects for permanent redirects (MEDIUM PRIORIT Y)
 When you redirect your pages, you should always use a 301 http
server redirect. This tells the search engines that the redirect is
permanent and that they should change their index to use the new
URL. Spammers use other types of redirects (HTTP 302
redirects and meta refresh), so they are not a good idea to use.
 Use 302 redirects only for long or ugly URLs (MEDIUM
PRIORIT Y)
 HTTP 302 redirects are for temporary redirects. The only time you
should use them is for redirecting ugly URLs to more user -friendly
ones. This tells the search engine that the ugly URL should not be
removed from the index, because the user-friendly URL is just to
make the URL palatable. Keep in mind that many spammers use 302
redirects to fool search engines. So be judicious in your use of them.

10. SEO TIPS
 Get as many inbound links as you can (MEDIUM PRIORIT Y)
 Links are important, especially from sites other than your own. These are
called inbound links. And if you get a lot of inbound links, that will help
your page ranking. Remember that 1-2 links from high-reputation sites
are better than 10 links from link farms.
 Put your keyword phrase in the first paragraph (MEDIUM
PRIORIT Y)
 Repetition of your keyword phrase is important in your content. But it's
especially important in the first one or two paragraphs of text. And if you
can repeat it once in the first paragraph that will help up it's priority.
 Put your keyword phrase at the top of the HTML (MEDIUM
PRIORIT Y)
 More than just the first paragraph, you should try to move your content
towards the top of the HTML document. And that includes your keyword
phrase